Product Code: ETC4541549 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
Extruded snacks are gaining popularity as convenient, ready-to-eat snacks in Indonesia. This market involves a wide variety of extruded products, such as potato chips, corn puffs, and savory snacks, with an emphasis on flavor innovation and healthier alternatives.
The Indonesia extruded snacks market is experiencing growth due to changing consumer lifestyles and preferences for convenient, on-the-go snack options. The market is further driven by the increasing influence of Western snacking culture and the availability of a wide range of flavors and healthier ingredient formulations in extruded snacks. The affordability of these snacks is also contributing to their popularity.
The extruded snacks market in Indonesia faces challenges related to product diversification and health concerns. Consumers are increasingly seeking healthier snack options, which can be challenging for manufacturers producing extruded snacks, often associated with high levels of salt, fat, and artificial additives. Balancing taste and texture with healthier ingredient profiles is crucial for the industry to remain competitive and meet evolving consumer demands.
The COVID-19 pandemic has influenced the Indonesia extruded snacks market in various ways. On one hand, the market experienced a dip in demand initially as lockdowns and restrictions led to reduced impulse purchases and a shift in consumer spending habits. On the other hand, there was a surge in demand for convenient and shelf-stable snacks as more people stayed at home. Manufacturers adapted by introducing new flavors, healthier alternatives, and packaging innovations. The pandemic has taught the industry the significance of agility and the ability to pivot product strategies to meet the evolving consumer landscape.
The extruded snacks market in Indonesia is a dynamic and competitive space, characterized by a wide range of local and international players. Notable names include PT Mayora Indah Tbk, known for its popular snack brand Energen, and PT ABC President Indonesia, which produces a diverse range of extruded snacks under the ABC brand. Other significant players include multinational companies like Mondelez International and PepsiCo, which have a strong presence in this segment.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Extruded Snacks Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Extruded Snacks Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Extruded Snacks Market - Industry Life Cycle |
3.4 Indonesia Extruded Snacks Market - Porter's Five Forces |
3.5 Indonesia Extruded Snacks Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Indonesia Extruded Snacks Market Revenues & Volume Share, By Raw Material, 2021 & 2031F |
3.7 Indonesia Extruded Snacks Market Revenues & Volume Share, By Manufacturing Method, 2021 & 2031F |
4 Indonesia Extruded Snacks Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of Indonesian consumers leading to a higher spending capacity on convenience foods like extruded snacks. |
4.2.2 Growing popularity of snacking culture in Indonesia, especially among the younger population. |
4.2.3 Expansion of distribution channels such as supermarkets, convenience stores, and online retail platforms, making extruded snacks more accessible to consumers. |
4.3 Market Restraints |
4.3.1 Health concerns related to the consumption of extruded snacks, such as high levels of salt, sugar, and artificial ingredients. |
4.3.2 Competition from other snack categories like traditional snacks, baked snacks, and healthier alternatives. |
4.3.3 Fluctuating raw material prices, impacting the production cost and pricing of extruded snacks. |
5 Indonesia Extruded Snacks Market Trends |
6 Indonesia Extruded Snacks Market, By Types |
6.1 Indonesia Extruded Snacks Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Extruded Snacks Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Indonesia Extruded Snacks Market Revenues & Volume, By Simply extruded, 2021-2031F |
6.1.4 Indonesia Extruded Snacks Market Revenues & Volume, By Exp, 2021-2031F |
6.1.5 Indonesia Extruded Snacks Market Revenues & Volume, By ed, 2021-2031F |
6.1.6 Indonesia Extruded Snacks Market Revenues & Volume, By Co-extruded, 2021-2031F |
6.2 Indonesia Extruded Snacks Market, By Raw Material |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Extruded Snacks Market Revenues & Volume, By Wheat, 2021-2031F |
6.2.3 Indonesia Extruded Snacks Market Revenues & Volume, By Potato, 2021-2031F |
6.2.4 Indonesia Extruded Snacks Market Revenues & Volume, By Corn, 2021-2031F |
6.2.5 Indonesia Extruded Snacks Market Revenues & Volume, By Oats, 2021-2031F |
6.2.6 Indonesia Extruded Snacks Market Revenues & Volume, By Rice, 2021-2031F |
6.2.7 Indonesia Extruded Snacks Market Revenues & Volume, By Multigrain, 2021-2031F |
6.3 Indonesia Extruded Snacks Market, By Manufacturing Method |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Extruded Snacks Market Revenues & Volume, By Single-screw, 2021-2031F |
6.3.3 Indonesia Extruded Snacks Market Revenues & Volume, By Twin-screw, 2021-2031F |
7 Indonesia Extruded Snacks Market Import-Export Trade Statistics |
7.1 Indonesia Extruded Snacks Market Export to Major Countries |
7.2 Indonesia Extruded Snacks Market Imports from Major Countries |
8 Indonesia Extruded Snacks Market Key Performance Indicators |
8.1 Consumer engagement metrics on social media platforms related to extruded snacks, such as likes, shares, and comments. |
8.2 Number of new product launches and innovations in the extruded snacks segment in Indonesia. |
8.3 Growth in the number of distribution points or retail outlets carrying extruded snacks. |
9 Indonesia Extruded Snacks Market - Opportunity Assessment |
9.1 Indonesia Extruded Snacks Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Indonesia Extruded Snacks Market Opportunity Assessment, By Raw Material, 2021 & 2031F |
9.3 Indonesia Extruded Snacks Market Opportunity Assessment, By Manufacturing Method, 2021 & 2031F |
10 Indonesia Extruded Snacks Market - Competitive Landscape |
10.1 Indonesia Extruded Snacks Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Extruded Snacks Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |