| Product Code: ETC7568446 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Indonesia`s liquid soap market witnessed a decline in import momentum from 2023 to 2024, with a growth rate of -6.48%. However, the compound annual growth rate (CAGR) for imports from 2020 to 2024 stood at a healthy 9.61%. This dip in growth could be attributed to shifting consumer preferences or changes in trade policies affecting the market`s stability.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Liquid Soap Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Liquid Soap Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Liquid Soap Market - Industry Life Cycle |
3.4 Indonesia Liquid Soap Market - Porter's Five Forces |
3.5 Indonesia Liquid Soap Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Indonesia Liquid Soap Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Indonesia Liquid Soap Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Indonesia Liquid Soap Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about hygiene and cleanliness among consumers in Indonesia |
4.2.2 Rising disposable income leading to higher spending on personal care products |
4.2.3 Growing urbanization and changing lifestyles driving demand for convenient and hygienic products |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers in Indonesia |
4.3.2 Intense competition from both local and international liquid soap brands |
4.3.3 Challenges related to distribution and logistics in reaching remote areas |
5 Indonesia Liquid Soap Market Trends |
6 Indonesia Liquid Soap Market, By Types |
6.1 Indonesia Liquid Soap Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Liquid Soap Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Indonesia Liquid Soap Market Revenues & Volume, By Organic, 2021- 2031F |
6.1.4 Indonesia Liquid Soap Market Revenues & Volume, By Conventional, 2021- 2031F |
6.2 Indonesia Liquid Soap Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Liquid Soap Market Revenues & Volume, By Household, 2021- 2031F |
6.2.3 Indonesia Liquid Soap Market Revenues & Volume, By Commercial, 2021- 2031F |
6.3 Indonesia Liquid Soap Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Liquid Soap Market Revenues & Volume, By Supermarkets & Hypermarkets, 2021- 2031F |
6.3.3 Indonesia Liquid Soap Market Revenues & Volume, By Convenience Store, 2021- 2031F |
6.3.4 Indonesia Liquid Soap Market Revenues & Volume, By Online, 2021- 2031F |
6.3.5 Indonesia Liquid Soap Market Revenues & Volume, By Others, 2021- 2031F |
7 Indonesia Liquid Soap Market Import-Export Trade Statistics |
7.1 Indonesia Liquid Soap Market Export to Major Countries |
7.2 Indonesia Liquid Soap Market Imports from Major Countries |
8 Indonesia Liquid Soap Market Key Performance Indicators |
8.1 Market penetration rate of liquid soap in urban vs rural areas |
8.2 Consumer satisfaction and repeat purchase rates |
8.3 Growth in the number of retail outlets stocking liquid soap products |
8.4 Adoption rate of eco-friendly and natural liquid soap variants |
8.5 Percentage of households using liquid soap as their primary handwashing option |
9 Indonesia Liquid Soap Market - Opportunity Assessment |
9.1 Indonesia Liquid Soap Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Indonesia Liquid Soap Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Indonesia Liquid Soap Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Indonesia Liquid Soap Market - Competitive Landscape |
10.1 Indonesia Liquid Soap Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Liquid Soap Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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