| Product Code: ETC7568800 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Indonesia makeup base market, the import trend showed a decline from 2023 to 2024, with a growth rate of -5.88%. However, the compound annual growth rate (CAGR) for 2020-2024 stood at 5.36%. This decline in import momentum could be attributed to shifting consumer preferences or changes in trade policies impacting market stability.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Makeup Base Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Makeup Base Market Revenues & Volume, 2022 & 2032F |
3.3 Indonesia Makeup Base Market - Industry Life Cycle |
3.4 Indonesia Makeup Base Market - Porter's Five Forces |
3.5 Indonesia Makeup Base Market Revenues & Volume Share, By Product, 2022 & 2032F |
3.6 Indonesia Makeup Base Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Indonesia Makeup Base Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income levels in Indonesia leading to higher spending on beauty and cosmetics products. |
4.2.2 Growing awareness about skincare and makeup routines among Indonesian consumers. |
4.2.3 Influence of social media platforms and beauty influencers driving demand for makeup base products. |
4.3 Market Restraints |
4.3.1 Price sensitivity among certain consumer segments limiting the adoption of higher-priced makeup base products. |
4.3.2 Presence of counterfeit or low-quality products impacting consumer trust and confidence in the market. |
5 Indonesia Makeup Base Market Trends |
6 Indonesia Makeup Base Market, By Types |
6.1 Indonesia Makeup Base Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Makeup Base Market Revenues & Volume, By Product, 2022-2032F |
6.1.3 Indonesia Makeup Base Market Revenues & Volume, By Foundation, 2022-2032F |
6.1.4 Indonesia Makeup Base Market Revenues & Volume, By Concealer, 2022-2032F |
6.1.5 Indonesia Makeup Base Market Revenues & Volume, By Powder, 2022-2032F |
6.1.6 Indonesia Makeup Base Market Revenues & Volume, By Primer, 2022-2032F |
6.2 Indonesia Makeup Base Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Makeup Base Market Revenues & Volume, By Online, 2022-2032F |
6.2.3 Indonesia Makeup Base Market Revenues & Volume, By Offline, 2022-2032F |
7 Indonesia Makeup Base Market Import-Export Trade Statistics |
7.1 Indonesia Makeup Base Market Export to Major Countries |
7.2 Indonesia Makeup Base Market Imports from Major Countries |
8 Indonesia Makeup Base Market Key Performance Indicators |
8.1 Social media engagement metrics such as likes, shares, and comments on makeup base product posts. |
8.2 Customer satisfaction scores and feedback on the quality and effectiveness of makeup base products. |
8.3 Number of new product launches and innovations in the makeup base segment indicating market growth and competitiveness. |
8.4 Beauty industry trends analysis and consumer behavior studies to understand preferences and tailor marketing strategies effectively. |
9 Indonesia Makeup Base Market - Opportunity Assessment |
9.1 Indonesia Makeup Base Market Opportunity Assessment, By Product, 2022 & 2032F |
9.2 Indonesia Makeup Base Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Indonesia Makeup Base Market - Competitive Landscape |
10.1 Indonesia Makeup Base Market Revenue Share, By Companies, 2025 |
10.2 Indonesia Makeup Base Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here