| Product Code: ETC10240399 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Indonesia`s pumpkin import trend for the Indonesia pumpkin market experienced a significant decline from 2023 to 2024, with a growth rate of -53.87%. The compound annual growth rate (CAGR) for the period 2020-2024 stood at -13.9%. This sharp decrease in import momentum could be attributed to shifts in consumer preferences or changes in trade policies impacting market stability.

The pumpkin market in Indonesia is steadily growing due to increasing consumer awareness of the health benefits associated with pumpkins. Pumpkins are widely used in Indonesian cuisine, particularly in dishes such as soups, curries, and desserts. The market is primarily driven by the food industry, with pumpkins being used in both traditional and modern food products. Additionally, there is a growing trend of using pumpkins in beauty and skincare products for their natural antioxidant properties. Local farmers play a significant role in meeting the demand for pumpkins in Indonesia, with an emphasis on sustainable farming practices. As the market continues to expand, there are opportunities for increased cultivation and export of pumpkins to meet the growing demand both domestically and internationally.
The pumpkin market in Indonesia is currently experiencing a growing demand driven by increasing consumer awareness of the health benefits and versatility of pumpkins. There is a rising trend of using pumpkins in various dishes beyond traditional recipes, such as pumpkin-based snacks, beverages, and desserts. Additionally, the popularity of Halloween celebrations and the influence of Western cuisines have also contributed to the surge in pumpkin consumption. Local farmers and producers are capitalizing on this trend by expanding their pumpkin cultivation and introducing innovative pumpkin products to cater to the evolving consumer preferences. As a result, the Indonesia pumpkin market is expected to continue its growth trajectory in the coming years, presenting opportunities for stakeholders to tap into this lucrative market segment.
In the Indonesia pumpkin market, some challenges faced include limited awareness and consumption of pumpkins among the local population, resulting in lower demand. Additionally, inconsistent supply due to seasonal factors and variable weather conditions can impact production levels and pricing stability. Inadequate infrastructure and technology in farming practices may also hinder the efficiency of pumpkin cultivation and distribution processes. Furthermore, competition from other more popular vegetables and fruits in the market poses a challenge for pumpkin growers and sellers in terms of market share and profitability. Overall, addressing these challenges would require efforts to increase consumer education and awareness, improve farming techniques and infrastructure, as well as develop effective marketing strategies to promote pumpkins as a desirable and nutritious food option in Indonesia.
The Indonesia pumpkin market presents various investment opportunities for both local and international investors. With the growing trend of healthy eating and the increasing demand for organic and natural products, there is a potential for investing in pumpkin farming and production. Investors can consider opportunities in pumpkin cultivation, processing, packaging, and distribution to cater to the domestic market as well as for export purposes. Additionally, value-added products such as pumpkin-based snacks, soups, and beverages are gaining popularity among consumers, providing further avenues for investment and market expansion. Collaborating with local farmers, leveraging technology for efficient production, and establishing strong distribution networks are key strategies for success in the Indonesia pumpkin market.
The Indonesian government has implemented various policies to support the pumpkin market in the country. These policies include subsidies for pumpkin farmers to increase production, improve quality, and reduce costs. Additionally, the government has established regulations to ensure the safety and quality of pumpkins sold in the market, including setting standards for pesticides and fertilizers used in pumpkin cultivation. Furthermore, the government has promoted initiatives to encourage the consumption of pumpkins domestically and increase exports to international markets through trade agreements and market access programs. Overall, these policies aim to boost the competitiveness of the Indonesian pumpkin market and support the growth of the agricultural sector in the country.
The future outlook for the Indonesia pumpkin market appears promising due to several factors. Increasing consumer awareness of the health benefits of pumpkins, such as their high nutritional content and versatility in various dishes, is driving demand. Additionally, the growing popularity of pumpkin-based products in the food and beverage industry, including snacks, beverages, and baked goods, is expected to fuel market growth. As the Indonesian economy continues to develop, leading to a rise in disposable income levels, consumers are likely to spend more on premium and organic pumpkin products. Moreover, the government`s initiatives to promote agriculture and support farmers could further boost pumpkin production and distribution. Overall, the Indonesia pumpkin market is poised for expansion in the coming years, presenting opportunities for producers and retailers to capitalize on the increasing demand.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Pumpkin Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Pumpkin Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Pumpkin Market - Industry Life Cycle |
3.4 Indonesia Pumpkin Market - Porter's Five Forces |
3.5 Indonesia Pumpkin Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Indonesia Pumpkin Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 Indonesia Pumpkin Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.8 Indonesia Pumpkin Market Revenues & Volume Share, By Organic Status, 2021 & 2031F |
3.9 Indonesia Pumpkin Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 Indonesia Pumpkin Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the health benefits of pumpkins among consumers |
4.2.2 Growing demand for organic and natural food products in the market |
4.2.3 Rising popularity of pumpkin-based dishes in Indonesian cuisine |
4.3 Market Restraints |
4.3.1 Seasonal fluctuations in pumpkin production leading to supply shortages |
4.3.2 Challenges in transportation and logistics affecting the distribution of pumpkins in remote areas |
5 Indonesia Pumpkin Market Trends |
6 Indonesia Pumpkin Market, By Types |
6.1 Indonesia Pumpkin Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Pumpkin Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Indonesia Pumpkin Market Revenues & Volume, By Fresh, 2021 - 2031F |
6.1.4 Indonesia Pumpkin Market Revenues & Volume, By Processed, 2021 - 2031F |
6.1.5 Indonesia Pumpkin Market Revenues & Volume, By Frozen, 2021 - 2031F |
6.2 Indonesia Pumpkin Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Pumpkin Market Revenues & Volume, By Whole Pumpkin, 2021 - 2031F |
6.2.3 Indonesia Pumpkin Market Revenues & Volume, By Canned Pumpkin, 2021 - 2031F |
6.2.4 Indonesia Pumpkin Market Revenues & Volume, By Pureed Pumpkin, 2021 - 2031F |
6.3 Indonesia Pumpkin Market, By Packaging Type |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Pumpkin Market Revenues & Volume, By Bulk Packaging, 2021 - 2031F |
6.3.3 Indonesia Pumpkin Market Revenues & Volume, By Retail Packaging, 2021 - 2031F |
6.3.4 Indonesia Pumpkin Market Revenues & Volume, By Vacuum Sealed, 2021 - 2031F |
6.4 Indonesia Pumpkin Market, By Organic Status |
6.4.1 Overview and Analysis |
6.4.2 Indonesia Pumpkin Market Revenues & Volume, By Organic, 2021 - 2031F |
6.4.3 Indonesia Pumpkin Market Revenues & Volume, By Conventional, 2021 - 2031F |
6.4.4 Indonesia Pumpkin Market Revenues & Volume, By Non-GMO, 2021 - 2031F |
6.5 Indonesia Pumpkin Market, By End Use |
6.5.1 Overview and Analysis |
6.5.2 Indonesia Pumpkin Market Revenues & Volume, By Food Processing, 2021 - 2031F |
6.5.3 Indonesia Pumpkin Market Revenues & Volume, By Ingredient for Soups, 2021 - 2031F |
6.5.4 Indonesia Pumpkin Market Revenues & Volume, By Pumpkin Pie Filling, 2021 - 2031F |
7 Indonesia Pumpkin Market Import-Export Trade Statistics |
7.1 Indonesia Pumpkin Market Export to Major Countries |
7.2 Indonesia Pumpkin Market Imports from Major Countries |
8 Indonesia Pumpkin Market Key Performance Indicators |
8.1 Average selling price of pumpkins in the market |
8.2 Number of pumpkin farmers adopting sustainable farming practices |
8.3 Percentage of restaurants offering pumpkin-based dishes on their menus |
8.4 Consumer awareness level of the nutritional benefits of pumpkins |
9 Indonesia Pumpkin Market - Opportunity Assessment |
9.1 Indonesia Pumpkin Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Indonesia Pumpkin Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 Indonesia Pumpkin Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
9.4 Indonesia Pumpkin Market Opportunity Assessment, By Organic Status, 2021 & 2031F |
9.5 Indonesia Pumpkin Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 Indonesia Pumpkin Market - Competitive Landscape |
10.1 Indonesia Pumpkin Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Pumpkin Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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