| Product Code: ETC178667 | Publication Date: Jul 2023 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
In the Indonesia quinoa market, the import trend showed a growth rate of 0.53% from 2023 to 2024, with a compound annual growth rate (CAGR) of 8.74% for the period 2020-2024. This growth can be attributed to a steady increase in consumer demand for healthier food options, indicating a sustained market stability and a shift towards more health-conscious consumption patterns.

Indonesia has seen an increased popularity of quinoa in recent years, with the grain being used as a substitute for rice or other grains. Quinoa is considered to be more nutritious than many other foods and contains essential vitamins and minerals that are beneficial to health. As such, its demand has been rising in the Indonesia market over the past few years.
The increasing trend of veganism and health consciousness among Indonesia consumers has driven up demand for quinoa significantly over the last few years. Additionally, due to its high nutritional value, quinoa has become increasingly popular as a meal replacement option among individuals who wish to lose weight without compromising their nutrition intake. Thus, it is expected that this trend will continue into future periods and positively influence sales of quinoa products in Indonesia market.
Increasing disposable incomes coupled with changing lifestyles have resulted in greater spending power which promotes consumer spending on healthy food items like quinoa. Furthermore, growing urbanization resulting from rapid population growth rate also contributes towards higher demands for convenience-oriented food products such as instant meals made from pre-cooked packages containing various ingredients including quinoa flakes or granules which can be prepared quickly within minutes at home by following simple instructions provided on the packaging label. Moreover , manufacturers have introduced innovative marketing tactics such as promotional campaigns featuring celebrity endorsements , product sampling activities etc., which helps boost customer?s awareness regarding available options providing further impetus towards sales growth.
The COVID-19 pandemic has had an immediate and drastic impact on the Indonesia quinoa market. With demand for products such as fruits, vegetables and grains decreasing significantly due to the restrictive measures implemented in Indonesia, many of the suppliers have been forced to either reduce their purchases or stop purchasing altogether. This has resulted in a marked decrease in demand for quinoa which, in turn, has led to a drop in overall sales and revenue for producers. Moreover, international trade restrictions imposed by various countries have further restricted access to foreign markets which could affect exports of quinoa from Indonesia.
The major challenge faced by the Indonesia quinoa market is the lack of awareness about this product among consumers. Quinoa is not widely consumed or used for culinary purposes within Indonesia primarily due to its unfamiliarity with local cuisine or culture. Additionally, there are limited outlets where one can purchase processed quinoa as most grocery stores only sell uncooked varieties of it at high prices making it difficult to reach larger audiences who may be interested but unable to afford it otherwise. Furthermore, inadequate storage facilities pose another challenge since most farmers do not have access to proper cooling systems that are necessary when storing quinoa seeds over long periods of time without compromising on quality or freshness levels.
Some key players operating within the Indonesia Quinoamarket include PT Natural Nusantara (PTNN), PT Greenfield Organik Nusantara (GON), Direct Organic International (DOI) , Unitra Sentosa Abadi (USA) , Green Agro Resource Management (GRM) , Permata Udang Putih Jaya Mandiri(PUPMJ).
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Quinoa Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Quinoa Market Revenues & Volume, 2020 & 2030F |
3.3 Indonesia Quinoa Market - Industry Life Cycle |
3.4 Indonesia Quinoa Market - Porter's Five Forces |
3.5 Indonesia Quinoa Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.6 Indonesia Quinoa Market Revenues & Volume Share, By Applications, 2020 & 2030F |
3.7 Indonesia Quinoa Market Revenues & Volume Share, By End-use, 2020 & 2030F |
4 Indonesia Quinoa Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Indonesia Quinoa Market Trends |
6 Indonesia Quinoa Market, By Types |
6.1 Indonesia Quinoa Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Quinoa Market Revenues & Volume, By Type, 2020-2030F |
6.1.3 Indonesia Quinoa Market Revenues & Volume, By Organic, 2020-2030F |
6.1.4 Indonesia Quinoa Market Revenues & Volume, By Inorganic, 2020-2030F |
6.2 Indonesia Quinoa Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Quinoa Market Revenues & Volume, By Food Industry, 2020-2030F |
6.2.3 Indonesia Quinoa Market Revenues & Volume, By Cosmetic Industry, 2020-2030F |
6.2.4 Indonesia Quinoa Market Revenues & Volume, By Pharmaceutical industry, 2020-2030F |
6.3 Indonesia Quinoa Market, By End-use |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Quinoa Market Revenues & Volume, By Ingredient, 2020-2030F |
6.3.3 Indonesia Quinoa Market Revenues & Volume, By Packaged Food, 2020-2030F |
7 Indonesia Quinoa Market Import-Export Trade Statistics |
7.1 Indonesia Quinoa Market Export to Major Countries |
7.2 Indonesia Quinoa Market Imports from Major Countries |
8 Indonesia Quinoa Market Key Performance Indicators |
9 Indonesia Quinoa Market - Opportunity Assessment |
9.1 Indonesia Quinoa Market Opportunity Assessment, By Type, 2020 & 2030F |
9.2 Indonesia Quinoa Market Opportunity Assessment, By Applications, 2020 & 2030F |
9.3 Indonesia Quinoa Market Opportunity Assessment, By End-use, 2020 & 2030F |
10 Indonesia Quinoa Market - Competitive Landscape |
10.1 Indonesia Quinoa Market Revenue Share, By Companies, 2023 |
10.2 Indonesia Quinoa Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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