| Product Code: ETC10407055 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In the Indonesia red wine market, the import trend experienced a decline from 2023 to 2024, with a growth rate of -13.89%. However, the compound annual growth rate (CAGR) for the period of 2020 to 2024 stood at 18.48%. This decrease in import momentum could be attributed to shifting consumer preferences, changes in trade policies, or market stabilization efforts.

The red wine market in Indonesia is experiencing growth driven by increasing consumer interest in wine consumption, influenced by the rising middle-class population and changing lifestyles. The market is primarily dominated by imported red wines, with countries like France, Italy, Australia, and Chile being popular sources. Local production is limited but growing, with some Indonesian wineries gaining recognition for their quality wines. The demand for red wine is also being supported by a growing food and beverage industry, expanding wine culture, and a trend towards wine as a social status symbol among the younger demographic. However, challenges such as high import taxes and limited awareness about wine varieties and regions among consumers remain barriers to further market expansion. Overall, the Indonesia red wine market presents opportunities for both domestic and international wine producers to capitalize on the growing interest and demand for red wine in the country.
Currently, the red wine market in Indonesia is experiencing a growing demand among consumers, driven by increasing urbanization, higher disposable incomes, and a growing appreciation for wine culture. There is a trend towards premiumization, with consumers showing a willingness to pay more for higher quality red wines. The market is also seeing a rise in the popularity of organic and natural wines, as well as a growing interest in wine tourism experiences. Importantly, online retail channels are playing a significant role in expanding the accessibility of red wines to a broader consumer base, especially during the COVID-19 pandemic. Overall, the Indonesia red wine market is poised for further growth and diversification as consumer preferences and awareness continue to evolve.
The Indonesia red wine market faces several challenges including high import tariffs and taxes, limited consumer knowledge and appreciation for red wine, religious and cultural factors that discourage alcohol consumption, and competition from other alcoholic beverages such as beer and spirits. Additionally, distribution channels may be limited, making it difficult for international wine producers to penetrate the market efficiently. The country`s hot and humid climate also poses a challenge for storing and preserving red wine, impacting its quality and taste. Overall, these challenges contribute to a relatively small market size for red wine in Indonesia compared to other countries in the region.
The Indonesia red wine market presents promising investment opportunities due to the increasing consumer interest in wine, particularly among the middle to high-income population. With a growing appreciation for wine culture and dining experiences, there is a rising demand for high-quality red wines in the country. Investing in importing and distributing reputable international red wine brands, as well as collaborating with local wineries to produce premium Indonesian red wines, could be lucrative strategies. Additionally, establishing wine bars, tasting rooms, or wine events to educate and engage consumers can help in building a loyal customer base. Overall, the Indonesia red wine market offers potential for growth and profitability for investors who understand the market trends and consumer preferences.
The Indonesian government has strict regulations on the import and distribution of alcoholic beverages, including red wine. Importing red wine into Indonesia requires obtaining a specific import license, and tariffs and taxes on alcohol products are relatively high. Additionally, there are restrictions on advertising and marketing of alcoholic beverages, including red wine, to protect public health and regulate consumption. The government also periodically reviews and updates these policies to ensure compliance with international standards and to address any emerging issues related to the consumption of red wine and other alcoholic beverages in the country. Overall, the regulatory environment in Indonesia for the red wine market is closely monitored and regulated by the government to balance economic growth with public health concerns.
The future outlook for the Indonesia red wine market appears to be promising, driven by factors such as increasing disposable income, a growing interest in wine culture among the younger population, and a shift towards Western consumption patterns. Despite the challenges posed by strict alcohol regulations and high import taxes, the demand for red wine in Indonesia is expected to rise steadily in the coming years. The market is likely to witness a surge in premium and high-quality red wine offerings, catering to a more sophisticated consumer base. With a focus on education and promotion of wine consumption, coupled with the expanding tourism industry in Indonesia, the red wine market is poised for growth and presents opportunities for both domestic and international wine producers to capitalize on the evolving preferences of Indonesian consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Red Wine Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Red Wine Market Revenues & Volume, 2022 & 2032F |
3.3 Indonesia Red Wine Market - Industry Life Cycle |
3.4 Indonesia Red Wine Market - Porter's Five Forces |
3.5 Indonesia Red Wine Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Indonesia Red Wine Market Revenues & Volume Share, By Grape Variety, 2022 & 2032F |
3.7 Indonesia Red Wine Market Revenues & Volume Share, By Aging Process, 2022 & 2032F |
3.8 Indonesia Red Wine Market Revenues & Volume Share, By Packaging Type, 2022 & 2032F |
3.9 Indonesia Red Wine Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Indonesia Red Wine Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the middle-class population in Indonesia |
4.2.2 Growing interest in wine culture and consumption among younger consumers |
4.2.3 Rising trend of social gatherings and dining out, where red wine is a popular choice |
4.3 Market Restraints |
4.3.1 High import taxes and duties on wine, increasing the final price for consumers |
4.3.2 Limited awareness and understanding of red wine varieties and quality among Indonesian consumers |
4.3.3 Cultural preferences for other alcoholic beverages such as beer and spirits over wine |
5 Indonesia Red Wine Market Trends |
6 Indonesia Red Wine Market, By Types |
6.1 Indonesia Red Wine Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Red Wine Market Revenues & Volume, By Type, 2022-2032F |
6.1.3 Indonesia Red Wine Market Revenues & Volume, By Dry Red Wine, 2022-2032F |
6.1.4 Indonesia Red Wine Market Revenues & Volume, By Sweet Red Wine, 2022-2032F |
6.1.5 Indonesia Red Wine Market Revenues & Volume, By Sparkling Red Wine, 2022-2032F |
6.1.6 Indonesia Red Wine Market Revenues & Volume, By Fortified Red Wine, 2022-2032F |
6.2 Indonesia Red Wine Market, By Grape Variety |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Red Wine Market Revenues & Volume, By Cabernet Sauvignon, 2022-2032F |
6.2.3 Indonesia Red Wine Market Revenues & Volume, By Merlot, 2022-2032F |
6.2.4 Indonesia Red Wine Market Revenues & Volume, By Shiraz, 2022-2032F |
6.2.5 Indonesia Red Wine Market Revenues & Volume, By Pinot Noir, 2022-2032F |
6.3 Indonesia Red Wine Market, By Aging Process |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Red Wine Market Revenues & Volume, By Oak Barrel, 2022-2032F |
6.3.3 Indonesia Red Wine Market Revenues & Volume, By Stainless Steel, 2022-2032F |
6.3.4 Indonesia Red Wine Market Revenues & Volume, By Bottle Fermentation, 2022-2032F |
6.3.5 Indonesia Red Wine Market Revenues & Volume, By Extended Aging, 2022-2032F |
6.4 Indonesia Red Wine Market, By Packaging Type |
6.4.1 Overview and Analysis |
6.4.2 Indonesia Red Wine Market Revenues & Volume, By Glass Bottles, 2022-2032F |
6.4.3 Indonesia Red Wine Market Revenues & Volume, By Boxed Wine, 2022-2032F |
6.4.4 Indonesia Red Wine Market Revenues & Volume, By Cans, 2022-2032F |
6.4.5 Indonesia Red Wine Market Revenues & Volume, By Mini Bottles, 2022-2032F |
6.5 Indonesia Red Wine Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Indonesia Red Wine Market Revenues & Volume, By Supermarkets, 2022-2032F |
6.5.3 Indonesia Red Wine Market Revenues & Volume, By Online Retail, 2022-2032F |
6.5.4 Indonesia Red Wine Market Revenues & Volume, By Restaurants, 2022-2032F |
6.5.5 Indonesia Red Wine Market Revenues & Volume, By Wine Shops, 2022-2032F |
7 Indonesia Red Wine Market Import-Export Trade Statistics |
7.1 Indonesia Red Wine Market Export to Major Countries |
7.2 Indonesia Red Wine Market Imports from Major Countries |
8 Indonesia Red Wine Market Key Performance Indicators |
8.1 Average spend per capita on red wine in Indonesia |
8.2 Number of wine tastings and events organized in Indonesia |
8.3 Percentage increase in the number of wine bars and restaurants offering red wine on their menus |
9 Indonesia Red Wine Market - Opportunity Assessment |
9.1 Indonesia Red Wine Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Indonesia Red Wine Market Opportunity Assessment, By Grape Variety, 2022 & 2032F |
9.3 Indonesia Red Wine Market Opportunity Assessment, By Aging Process, 2022 & 2032F |
9.4 Indonesia Red Wine Market Opportunity Assessment, By Packaging Type, 2022 & 2032F |
9.5 Indonesia Red Wine Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Indonesia Red Wine Market - Competitive Landscape |
10.1 Indonesia Red Wine Market Revenue Share, By Companies, 2032 |
10.2 Indonesia Red Wine Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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