| Product Code: ETC5378300 | Publication Date: Nov 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The Iran Candy Market is projected to witness mixed growth rate patterns during 2025 to 2029. Starting at -64.93% in 2025, the market peaks at 2363.65% in 2028, and settles at -21.71% by 2029.

The candy market in Iran is a dynamic and competitive sector driven by changing consumer preferences and a growing appetite for confectionery products. Traditional Iranian sweets, as well as imported candies from international brands, dominate the market shelves, offering a wide array of flavors, textures, and packaging options. With a youthful population and increasing disposable incomes, the demand for candies continues to rise, prompting manufacturers to innovate and introduce new products to capture consumer interest. Moreover, the popularity of candies as gifts during festive occasions further boosts sales in this market.
The Iran candy market is experiencing growth owing to several key factors. Firstly, changing consumer preferences and the increasing inclination towards indulgent treats have led to a surge in demand for candies across various age groups. Furthermore, the growing urbanization and modernization in Iran have facilitated the accessibility of candies through supermarkets, convenience stores, and online platforms, thereby widening the market reach. Moreover, manufacturers are constantly innovating and introducing new flavors, packaging designs, and product formats to cater to evolving consumer preferences, thereby driving market growth. Additionally, festive seasons and cultural celebrations also contribute significantly to the sales of candies in Iran.
While there is a steady demand for candies in Iran, the market faces challenges related to changing consumer preferences towards healthier snack options. Additionally, rising production costs, including ingredients and packaging, along with stringent regulations on sugar content, pose significant hurdles for candy manufacturers.
The Iranian government plays a significant role in regulating the candy market to safeguard consumer health and promote domestic production. Policies may include quality control measures, labeling requirements, and import tariffs to ensure that products meet established standards. Additionally, there could be initiatives to support local confectionery businesses through grants, loans, or marketing assistance, fostering competitiveness in both national and international markets.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Iran Candy Market Overview |
3.1 Iran Country Macro Economic Indicators |
3.2 Iran Candy Market Revenues & Volume, 2021 & 2031F |
3.3 Iran Candy Market - Industry Life Cycle |
3.4 Iran Candy Market - Porter's Five Forces |
3.5 Iran Candy Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Iran Candy Market Revenues & Volume Share, By Distribution, 2021 & 2031F |
4 Iran Candy Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among Iranian consumers |
4.2.2 Growing popularity of gifting candies on various occasions in Iran |
4.2.3 Rising trend of snacking culture among the younger population in Iran |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices impacting production costs |
4.3.2 Competition from imported candies in the Iranian market |
5 Iran Candy Market Trends |
6 Iran Candy Market Segmentations |
6.1 Iran Candy Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Iran Candy Market Revenues & Volume, By Chocolate Candy, 2021-2031F |
6.1.3 Iran Candy Market Revenues & Volume, By Non-Chocolate Candy, 2021-2031F |
6.2 Iran Candy Market, By Distribution |
6.2.1 Overview and Analysis |
6.2.2 Iran Candy Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.3 Iran Candy Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.4 Iran Candy Market Revenues & Volume, By Specialist Retailers, 2021-2031F |
6.2.5 Iran Candy Market Revenues & Volume, By Online Retail, 2021-2031F |
6.2.6 Iran Candy Market Revenues & Volume, By Others, 2021-2031F |
7 Iran Candy Market Import-Export Trade Statistics |
7.1 Iran Candy Market Export to Major Countries |
7.2 Iran Candy Market Imports from Major Countries |
8 Iran Candy Market Key Performance Indicators |
8.1 Consumer sentiment towards local candy brands |
8.2 Frequency of new product launches in the Iranian candy market |
8.3 Adoption rate of digital marketing strategies by Iranian candy companies |
9 Iran Candy Market - Opportunity Assessment |
9.1 Iran Candy Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Iran Candy Market Opportunity Assessment, By Distribution, 2021 & 2031F |
10 Iran Candy Market - Competitive Landscape |
10.1 Iran Candy Market Revenue Share, By Companies, 2024 |
10.2 Iran Candy Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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