| Product Code: ETC5521656 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Ireland continued to heavily rely on imports of breakfast cereal, with the UK, Germany, Netherlands, Spain, and Belgium being the top exporting countries. Despite a slight decline in growth rate from 2023 to 2024, the industry maintained a high concentration with a Herfindahl-Hirschman Index (HHI) remaining at elevated levels. The compound annual growth rate (CAGR) from 2020 to 2024 stood at a healthy 6.3%, indicating sustained demand for imported breakfast cereals in the Irish market.

The Breakfast Cereal market in Ireland is projected to grow at a stable growth rate of 0.00% by 2027, highlighting the country's increasing focus on advanced technologies within the Europe region, where Germany holds the dominant position, followed closely by United Kingdom, France, Italy and Russia, shaping overall regional demand.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ireland Breakfast Cereal Market Overview |
3.1 Ireland Country Macro Economic Indicators |
3.2 Ireland Breakfast Cereal Market Revenues & Volume, 2021 & 2031F |
3.3 Ireland Breakfast Cereal Market - Industry Life Cycle |
3.4 Ireland Breakfast Cereal Market - Porter's Five Forces |
3.5 Ireland Breakfast Cereal Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Ireland Breakfast Cereal Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Ireland Breakfast Cereal Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health awareness and demand for nutritious breakfast options |
4.2.2 Busy lifestyles leading to a preference for convenient and quick breakfast choices |
4.2.3 Innovation in product offerings and flavors to cater to changing consumer preferences |
4.3 Market Restraints |
4.3.1 Rising competition from alternative breakfast options such as yogurt, smoothies, and bakery products |
4.3.2 Fluctuating prices of key ingredients like grains and fruits impacting production costs |
4.3.3 Health concerns related to sugar content and additives in breakfast cereals leading to shifting consumer preferences |
5 Ireland Breakfast Cereal Market Trends |
6 Ireland Breakfast Cereal Market Segmentations |
6.1 Ireland Breakfast Cereal Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Ireland Breakfast Cereal Market Revenues & Volume, By Hot Cereal, 2021-2031F |
6.1.3 Ireland Breakfast Cereal Market Revenues & Volume, By RTE, 2021-2031F |
6.2 Ireland Breakfast Cereal Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Ireland Breakfast Cereal Market Revenues & Volume, By Supermarket, 2021-2031F |
6.2.3 Ireland Breakfast Cereal Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.4 Ireland Breakfast Cereal Market Revenues & Volume, By E-Commerce, 2021-2031F |
6.2.5 Ireland Breakfast Cereal Market Revenues & Volume, By Others, 2021-2031F |
7 Ireland Breakfast Cereal Market Import-Export Trade Statistics |
7.1 Ireland Breakfast Cereal Market Export to Major Countries |
7.2 Ireland Breakfast Cereal Market Imports from Major Countries |
8 Ireland Breakfast Cereal Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for breakfast cereal brands |
8.2 Number of new product launches and innovations in the breakfast cereal market |
8.3 Percentage of consumers opting for premium or organic breakfast cereal options |
8.4 Consumer surveys indicating satisfaction levels with the taste and nutritional value of breakfast cereals |
9 Ireland Breakfast Cereal Market - Opportunity Assessment |
9.1 Ireland Breakfast Cereal Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Ireland Breakfast Cereal Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Ireland Breakfast Cereal Market - Competitive Landscape |
10.1 Ireland Breakfast Cereal Market Revenue Share, By Companies, 2024 |
10.2 Ireland Breakfast Cereal Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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