| Product Code: ETC12635217 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
In 2024, Italy experienced a declining trend in lassi imports due to changing consumer preferences and increased competition from local dairy products. This shift impacted the Market: Import Trend Analysis dynamics and influenced sourcing strategies within the industry.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Italy Lassi Market Overview |
3.1 Italy Country Macro Economic Indicators |
3.2 Italy Lassi Market Revenues & Volume, 2022 & 2032F |
3.3 Italy Lassi Market - Industry Life Cycle |
3.4 Italy Lassi Market - Porter's Five Forces |
3.5 Italy Lassi Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Italy Lassi Market Revenues & Volume Share, By Flavor, 2022 & 2032F |
3.7 Italy Lassi Market Revenues & Volume Share, By Packaging, 2022 & 2032F |
3.8 Italy Lassi Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
3.9 Italy Lassi Market Revenues & Volume Share, By Consumer Age Group, 2022 & 2032F |
4 Italy Lassi Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer preference for healthy and functional beverages |
4.2.2 Growing awareness about the health benefits of probiotics in lassi |
4.2.3 Rising demand for convenient on-the-go beverages |
4.3 Market Restraints |
4.3.1 Competition from other dairy products and alternative health drinks |
4.3.2 Fluctuating prices of key ingredients such as milk and fruits |
5 Italy Lassi Market Trends |
6 Italy Lassi Market, By Types |
6.1 Italy Lassi Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Italy Lassi Market Revenues & Volume, By Type, 2022 - 2032F |
6.1.3 Italy Lassi Market Revenues & Volume, By Sweet Lassi, 2022 - 2032F |
6.1.4 Italy Lassi Market Revenues & Volume, By Salted Lassi, 2022 - 2032F |
6.1.5 Italy Lassi Market Revenues & Volume, By Fruit-Flavored Lassi, 2022 - 2032F |
6.1.6 Italy Lassi Market Revenues & Volume, By Spiced Lassi, 2022 - 2032F |
6.1.7 Italy Lassi Market Revenues & Volume, By Probiotic Lassi, 2022 - 2032F |
6.2 Italy Lassi Market, By Flavor |
6.2.1 Overview and Analysis |
6.2.2 Italy Lassi Market Revenues & Volume, By Mango, 2022 - 2032F |
6.2.3 Italy Lassi Market Revenues & Volume, By Strawberry, 2022 - 2032F |
6.2.4 Italy Lassi Market Revenues & Volume, By Rose, 2022 - 2032F |
6.2.5 Italy Lassi Market Revenues & Volume, By Cardamom, 2022 - 2032F |
6.2.6 Italy Lassi Market Revenues & Volume, By Saffron, 2022 - 2032F |
6.3 Italy Lassi Market, By Packaging |
6.3.1 Overview and Analysis |
6.3.2 Italy Lassi Market Revenues & Volume, By Bottles, 2022 - 2032F |
6.3.3 Italy Lassi Market Revenues & Volume, By Cartons, 2022 - 2032F |
6.3.4 Italy Lassi Market Revenues & Volume, By Pouches, 2022 - 2032F |
6.3.5 Italy Lassi Market Revenues & Volume, By Cans, 2022 - 2032F |
6.3.6 Italy Lassi Market Revenues & Volume, By Glass Jars, 2022 - 2032F |
6.4 Italy Lassi Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Italy Lassi Market Revenues & Volume, By Supermarkets, 2022 - 2032F |
6.4.3 Italy Lassi Market Revenues & Volume, By Convenience Stores, 2022 - 2032F |
6.4.4 Italy Lassi Market Revenues & Volume, By Online Retailers, 2022 - 2032F |
6.4.5 Italy Lassi Market Revenues & Volume, By Specialty Stores, 2022 - 2032F |
6.4.6 Italy Lassi Market Revenues & Volume, By Hypermarkets, 2022 - 2032F |
6.5 Italy Lassi Market, By Consumer Age Group |
6.5.1 Overview and Analysis |
6.5.2 Italy Lassi Market Revenues & Volume, By Children, 2022 - 2032F |
6.5.3 Italy Lassi Market Revenues & Volume, By Adults, 2022 - 2032F |
6.5.4 Italy Lassi Market Revenues & Volume, By Seniors, 2022 - 2032F |
6.5.5 Italy Lassi Market Revenues & Volume, By All Ages, 2022 - 2032F |
6.5.6 Italy Lassi Market Revenues & Volume, By Teenagers, 2022 - 2032F |
7 Italy Lassi Market Import-Export Trade Statistics |
7.1 Italy Lassi Market Export to Major Countries |
7.2 Italy Lassi Market Imports from Major Countries |
8 Italy Lassi Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms |
8.2 Number of new product launches and innovations in the lassi market |
8.3 Growth in distribution channels such as cafes, supermarkets, and online platforms |
9 Italy Lassi Market - Opportunity Assessment |
9.1 Italy Lassi Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Italy Lassi Market Opportunity Assessment, By Flavor, 2022 & 2032F |
9.3 Italy Lassi Market Opportunity Assessment, By Packaging, 2022 & 2032F |
9.4 Italy Lassi Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
9.5 Italy Lassi Market Opportunity Assessment, By Consumer Age Group, 2022 & 2032F |
10 Italy Lassi Market - Competitive Landscape |
10.1 Italy Lassi Market Revenue Share, By Companies, 2025 |
10.2 Italy Lassi Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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