| Product Code: ETC7730622 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Japan continues to see a steady influx of action figures imports, with top exporters being China, Vietnam, Thailand, Philippines, and Taiwan. The market remains highly concentrated, as indicated by the high Herfindahl-Hirschman Index (HHI). The compound annual growth rate (CAGR) from 2020 to 2024 stands at a robust 7.72%, with a notable growth rate of 3.19% from 2023 to 2024. This data suggests a sustained demand for action figures in Japan, with key players in neighboring countries driving the import shipments.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Action Figures Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Action Figures Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Action Figures Market - Industry Life Cycle |
3.4 Japan Action Figures Market - Porter's Five Forces |
3.5 Japan Action Figures Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Japan Action Figures Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Japan Action Figures Market Revenues & Volume Share, By End Users, 2021 & 2031F |
4 Japan Action Figures Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Popularity of Japanese anime and manga globally |
4.2.2 Growing interest in collectibles and limited edition items |
4.2.3 Innovation in design and technology in action figures |
4.3 Market Restraints |
4.3.1 Economic downturn impacting consumer spending on non-essential items |
4.3.2 Competition from other types of collectibles and entertainment products |
5 Japan Action Figures Market Trends |
6 Japan Action Figures Market, By Types |
6.1 Japan Action Figures Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Japan Action Figures Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Japan Action Figures Market Revenues & Volume, By Superheroes, 2021- 2031F |
6.1.4 Japan Action Figures Market Revenues & Volume, By Anime Characters, 2021- 2031F |
6.1.5 Japan Action Figures Market Revenues & Volume, By Movie Characters, 2021- 2031F |
6.2 Japan Action Figures Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Japan Action Figures Market Revenues & Volume, By Online, 2021- 2031F |
6.2.3 Japan Action Figures Market Revenues & Volume, By Offline, 2021- 2031F |
6.3 Japan Action Figures Market, By End Users |
6.3.1 Overview and Analysis |
6.3.2 Japan Action Figures Market Revenues & Volume, By Up to 8 years, 2021- 2031F |
6.3.3 Japan Action Figures Market Revenues & Volume, By 9-15 years, 2021- 2031F |
6.3.4 Japan Action Figures Market Revenues & Volume, By 15 years and Above, 2021- 2031F |
7 Japan Action Figures Market Import-Export Trade Statistics |
7.1 Japan Action Figures Market Export to Major Countries |
7.2 Japan Action Figures Market Imports from Major Countries |
8 Japan Action Figures Market Key Performance Indicators |
8.1 Number of collaborations with popular anime/manga franchises |
8.2 Engagement rate on social media platforms for action figure brands |
8.3 Number of new technology integrations in action figures |
8.4 Percentage of repeat customers in the action figure market |
8.5 Growth rate of online communities dedicated to action figures |
9 Japan Action Figures Market - Opportunity Assessment |
9.1 Japan Action Figures Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Japan Action Figures Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Japan Action Figures Market Opportunity Assessment, By End Users, 2021 & 2031F |
10 Japan Action Figures Market - Competitive Landscape |
10.1 Japan Action Figures Market Revenue Share, By Companies, 2024 |
10.2 Japan Action Figures Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here