| Product Code: ETC7733330 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Japan's bra import market in 2024 continued to see a high concentration of shipments from top exporting countries such as China, Vietnam, Thailand, Indonesia, and Myanmar. Despite a challenging environment, the market experienced a negative compound annual growth rate (CAGR) of -5.8% from 2020 to 2024. The growth rate further declined by -14.34% from 2023 to 2024. This data points to ongoing competitive dynamics and shifting consumer preferences in the Japanese bra import sector.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Bra Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Bra Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Bra Market - Industry Life Cycle |
3.4 Japan Bra Market - Porter's Five Forces |
3.5 Japan Bra Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Japan Bra Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Japan Bra Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing fashion consciousness among Japanese consumers |
4.2.2 Growing awareness about the importance of well-fitted bras for health reasons |
4.2.3 Rising disposable income leading to higher spending on lingerie products |
4.3 Market Restraints |
4.3.1 Cultural norms and preferences impacting the acceptance of certain bra styles |
4.3.2 Competition from alternative undergarment options like bralettes and sports bras |
5 Japan Bra Market Trends |
6 Japan Bra Market, By Types |
6.1 Japan Bra Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Japan Bra Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Japan Bra Market Revenues & Volume, By Padded, 2021- 2031F |
6.1.4 Japan Bra Market Revenues & Volume, By Non-padded, 2021- 2031F |
6.2 Japan Bra Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Japan Bra Market Revenues & Volume, By Online, 2021- 2031F |
6.2.3 Japan Bra Market Revenues & Volume, By Offline, 2021- 2031F |
7 Japan Bra Market Import-Export Trade Statistics |
7.1 Japan Bra Market Export to Major Countries |
7.2 Japan Bra Market Imports from Major Countries |
8 Japan Bra Market Key Performance Indicators |
8.1 Average selling price of bras in Japan |
8.2 Number of specialty lingerie stores opening in key cities |
8.3 Percentage of online sales in the overall bra market in Japan |
9 Japan Bra Market - Opportunity Assessment |
9.1 Japan Bra Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Japan Bra Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Japan Bra Market - Competitive Landscape |
10.1 Japan Bra Market Revenue Share, By Companies, 2024 |
10.2 Japan Bra Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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