| Product Code: ETC7740895 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Japan's kiwi fruit import market in 2024 continued to be dominated by key suppliers such as New Zealand, USA, Chile, South Korea, and Georgia. Despite a negative Compound Annual Growth Rate (CAGR) of -3.76% from 2020 to 2024, there was a notable growth rate of 18.5% from 2023 to 2024. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, emphasizing the strong presence of these top exporting countries. This data suggests a dynamic and evolving landscape in Japan's kiwi fruit import industry, with potential opportunities for further growth and diversification in the coming years.

The Japan kiwi fruit market has been experiencing steady growth in recent years due to increasing consumer awareness about the health benefits of kiwi fruit. The demand for kiwi fruit in Japan is primarily driven by its high nutritional content, including vitamin C, fiber, and antioxidants. Domestic production of kiwi fruit in Japan is limited, leading to a reliance on imports from countries such as New Zealand, Italy, and Chile. Retail channels such as supermarkets, convenience stores, and online platforms are key distribution channels for kiwi fruit in Japan. With a growing trend towards healthy eating and a preference for exotic fruits, the Japan kiwi fruit market is expected to continue expanding, presenting opportunities for both domestic and foreign suppliers to capitalize on this growing demand.
The Japan Kiwi Fruit Market is experiencing growth due to increasing consumer awareness of the health benefits associated with kiwi consumption, such as high levels of Vitamin C and fiber. The market is also benefiting from the growing popularity of exotic fruits and the trend towards healthy eating habits among the Japanese population. Opportunities for further growth lie in expanding kiwi fruit offerings to include organic and specialty varieties, as well as developing convenient, ready-to-eat kiwi products to cater to the busy lifestyles of consumers. Additionally, leveraging e-commerce platforms for marketing and distribution can help reach a wider audience and tap into the online shopping trend in Japan. Overall, the Japan Kiwi Fruit Market presents promising opportunities for companies to innovate and capitalize on the increasing demand for healthy and exotic fruit options.
In the Japan Kiwi Fruit Market, some challenges include increasing competition from other fruit varieties, limited land availability for kiwi cultivation, fluctuating weather conditions affecting crop yields, and strict import regulations impacting international trade. Additionally, consumer preferences and dietary trends play a significant role in shaping demand for kiwi fruit. Market players must also navigate price volatility, supply chain inefficiencies, and the need for sustainable farming practices to meet evolving consumer expectations. Developing innovative marketing strategies and product differentiation to stand out in a crowded market while ensuring consistent quality and supply chain management are crucial for success in the Japan Kiwi Fruit Market.
The Japan Kiwi Fruit Market is primarily driven by increasing health consciousness among consumers, leading to a growing demand for nutritious and exotic fruits like kiwi. The rising trend of health and wellness has fueled the popularity of kiwi due to its high vitamin C content, antioxidants, and fiber, making it a preferred choice for health-conscious individuals. Furthermore, the unique flavor profile and versatility of kiwi in various culinary applications have contributed to its appeal among Japanese consumers. Additionally, the expanding retail sector, improved distribution channels, and promotional activities by key players have also played a significant role in driving the growth of the kiwi fruit market in Japan.
The Japanese government has implemented various policies to support the Kiwi fruit market. These include subsidies for kiwi farmers to improve production efficiency and quality, as well as financial assistance for research and development to enhance cultivation techniques. In addition, there are regulations in place to ensure food safety and quality standards are met, boosting consumer confidence in domestic kiwi products. The government also promotes exports of Japanese kiwi fruits by participating in international trade agreements and providing support for marketing activities. Overall, these policies aim to strengthen the competitiveness of the Japan Kiwi fruit market both domestically and internationally.
The future outlook for the Japan Kiwi Fruit Market appears promising due to increasing consumer awareness of the health benefits of kiwi fruit and the growing trend towards healthy eating habits. Additionally, with advancements in technology and agricultural practices, there is a potential for higher yields and improved quality of kiwi fruit production in Japan. The government`s support for agriculture and export promotion further contributes to the positive outlook for the industry. As consumer demand for exotic fruits continues to rise, the Japan Kiwi Fruit Market is expected to experience steady growth in the coming years, presenting opportunities for both domestic producers and exporters to expand their market presence and capitalize on the growing popularity of kiwi fruit among Japanese consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Kiwi Fruit Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Kiwi Fruit Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Kiwi Fruit Market - Industry Life Cycle |
3.4 Japan Kiwi Fruit Market - Porter's Five Forces |
3.5 Japan Kiwi Fruit Market Revenues & Volume Share, By Consumption, 2021 & 2031F |
3.6 Japan Kiwi Fruit Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Japan Kiwi Fruit Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Japan Kiwi Fruit Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of kiwi fruit |
4.2.2 Growing demand for exotic fruits among Japanese consumers |
4.2.3 Favorable government policies supporting kiwi fruit cultivation and export |
4.3 Market Restraints |
4.3.1 Seasonal variability in kiwi fruit production impacting supply |
4.3.2 Price fluctuations due to changing market conditions and global trade dynamics |
5 Japan Kiwi Fruit Market Trends |
6 Japan Kiwi Fruit Market, By Types |
6.1 Japan Kiwi Fruit Market, By Consumption |
6.1.1 Overview and Analysis |
6.1.2 Japan Kiwi Fruit Market Revenues & Volume, By Consumption, 2021- 2031F |
6.1.3 Japan Kiwi Fruit Market Revenues & Volume, By Direct Consumption, 2021- 2031F |
6.1.4 Japan Kiwi Fruit Market Revenues & Volume, By Jams, 2021- 2031F |
6.1.5 Japan Kiwi Fruit Market Revenues & Volume, By Sauce, 2021- 2031F |
6.1.6 Japan Kiwi Fruit Market Revenues & Volume, By Ice cream, 2021- 2031F |
6.1.7 Japan Kiwi Fruit Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Japan Kiwi Fruit Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Japan Kiwi Fruit Market Revenues & Volume, By Food & Beverages, 2021- 2031F |
6.2.3 Japan Kiwi Fruit Market Revenues & Volume, By Dietary Supplements, 2021- 2031F |
6.3 Japan Kiwi Fruit Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Japan Kiwi Fruit Market Revenues & Volume, By Offline, 2021- 2031F |
6.3.3 Japan Kiwi Fruit Market Revenues & Volume, By Online, 2021- 2031F |
7 Japan Kiwi Fruit Market Import-Export Trade Statistics |
7.1 Japan Kiwi Fruit Market Export to Major Countries |
7.2 Japan Kiwi Fruit Market Imports from Major Countries |
8 Japan Kiwi Fruit Market Key Performance Indicators |
8.1 Average selling price of kiwi fruit in Japan |
8.2 Consumer consumption trends of kiwi fruit in different regions of Japan |
8.3 Number of new kiwi fruit farms established in Japan per year |
9 Japan Kiwi Fruit Market - Opportunity Assessment |
9.1 Japan Kiwi Fruit Market Opportunity Assessment, By Consumption, 2021 & 2031F |
9.2 Japan Kiwi Fruit Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Japan Kiwi Fruit Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Japan Kiwi Fruit Market - Competitive Landscape |
10.1 Japan Kiwi Fruit Market Revenue Share, By Companies, 2024 |
10.2 Japan Kiwi Fruit Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |