| Product Code: ETC7741056 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Japan's lager import market in 2024 saw significant contributions from top exporting countries including South Korea, China, Germany, USA, and Ireland. Despite the diverse sources, market concentration, as measured by HHI, remained low. The compound annual growth rate (CAGR) for the period 2020-2024 stood at a healthy 3.56%, although there was a slight decline in growth from 2023 to 2024 at -2.55%. This data indicates a stable market with room for potential growth and continued competition among key exporting nations.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Lager Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Lager Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Lager Market - Industry Life Cycle |
3.4 Japan Lager Market - Porter's Five Forces |
3.5 Japan Lager Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Japan Lager Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Japan Lager Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing popularity of craft beers and microbreweries in Japan |
4.2.2 Growing health consciousness leading to preference for low-calorie and low-alcohol beverages |
4.2.3 Rising disposable income and changing consumer preferences towards premium and imported lagers |
4.3 Market Restraints |
4.3.1 High competition from other alcoholic beverages such as sake, shochu, and wine |
4.3.2 Strict regulations and taxes on alcohol production and sales in Japan |
5 Japan Lager Market Trends |
6 Japan Lager Market, By Types |
6.1 Japan Lager Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Japan Lager Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Japan Lager Market Revenues & Volume, By Standard, 2021- 2031F |
6.1.4 Japan Lager Market Revenues & Volume, By Premium, 2021- 2031F |
6.2 Japan Lager Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Japan Lager Market Revenues & Volume, By On-trade, 2021- 2031F |
6.2.3 Japan Lager Market Revenues & Volume, By Off-trade, 2021- 2031F |
7 Japan Lager Market Import-Export Trade Statistics |
7.1 Japan Lager Market Export to Major Countries |
7.2 Japan Lager Market Imports from Major Countries |
8 Japan Lager Market Key Performance Indicators |
8.1 Percentage growth in the number of craft beer and microbreweries in Japan |
8.2 Consumer surveys indicating preferences for low-calorie and low-alcohol lagers |
8.3 Market demand for premium and imported lagers |
8.4 Consumer sentiment towards purchasing lagers compared to other alcoholic beverages |
8.5 Trends in alcohol tax rates and regulations impacting the lager market in Japan |
9 Japan Lager Market - Opportunity Assessment |
9.1 Japan Lager Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Japan Lager Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Japan Lager Market - Competitive Landscape |
10.1 Japan Lager Market Revenue Share, By Companies, 2024 |
10.2 Japan Lager Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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