| Product Code: ETC7741471 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Japan's liquid makeup import market in 2024 continued to see significant contributions from key exporting countries such as South Korea, China, USA, Metropolitan France, and Italy. Despite a slight decline in growth rate from 2023 to 2024, with a notable -4.18%, the market maintained high concentration levels with a high Herfindahl-Hirschman Index (HHI). The compound annual growth rate (CAGR) of 1.87% over the period of 2020-24 indicates steady progress in the import market, showcasing sustained interest and demand for liquid makeup products in Japan.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Liquid Makeup Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Liquid Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Liquid Makeup Market - Industry Life Cycle |
3.4 Japan Liquid Makeup Market - Porter's Five Forces |
3.5 Japan Liquid Makeup Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Japan Liquid Makeup Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Japan Liquid Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among consumers in Japan |
4.2.2 Growing popularity of K-beauty trends influencing liquid makeup preferences |
4.2.3 Innovation in product formulations and packaging to cater to evolving consumer needs |
4.3 Market Restraints |
4.3.1 Intense competition from both domestic and international liquid makeup brands |
4.3.2 Stringent regulations related to product ingredients and testing in the cosmetics industry |
5 Japan Liquid Makeup Market Trends |
6 Japan Liquid Makeup Market, By Types |
6.1 Japan Liquid Makeup Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Japan Liquid Makeup Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Japan Liquid Makeup Market Revenues & Volume, By Foundation, 2021- 2031F |
6.1.4 Japan Liquid Makeup Market Revenues & Volume, By Eye Products, 2021- 2031F |
6.1.5 Japan Liquid Makeup Market Revenues & Volume, By Concealer, 2021- 2031F |
6.1.6 Japan Liquid Makeup Market Revenues & Volume, By Lip Products, 2021- 2031F |
6.1.7 Japan Liquid Makeup Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Japan Liquid Makeup Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Japan Liquid Makeup Market Revenues & Volume, By Online, 2021- 2031F |
6.2.3 Japan Liquid Makeup Market Revenues & Volume, By Offline, 2021- 2031F |
7 Japan Liquid Makeup Market Import-Export Trade Statistics |
7.1 Japan Liquid Makeup Market Export to Major Countries |
7.2 Japan Liquid Makeup Market Imports from Major Countries |
8 Japan Liquid Makeup Market Key Performance Indicators |
8.1 Consumer engagement metrics such as social media mentions, influencer collaborations, and user-generated content |
8.2 Product innovation rate measured by the frequency of new product launches and patents filed |
8.3 Customer satisfaction scores and feedback on product quality and performance |
9 Japan Liquid Makeup Market - Opportunity Assessment |
9.1 Japan Liquid Makeup Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Japan Liquid Makeup Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Japan Liquid Makeup Market - Competitive Landscape |
10.1 Japan Liquid Makeup Market Revenue Share, By Companies, 2024 |
10.2 Japan Liquid Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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