| Product Code: ETC12902290 | Publication Date: Apr 2025 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The import shipments of makgeolli to Japan in 2024 saw a shift in concentration levels from high to moderate, indicating a more diverse market landscape. Despite a negative growth rate of -27.48% in 2024, the compound annual growth rate (CAGR) from 2020 to 2024 remained positive at 1.1%. Key exporting countries to Japan such as the USA, Belgium, Thailand, Canada, and Hong Kong continue to play a significant role in supplying makgeolli, showcasing the global appeal of this traditional Korean rice wine.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Makgeolli Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Makgeolli Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Makgeolli Market - Industry Life Cycle |
3.4 Japan Makgeolli Market - Porter's Five Forces |
3.5 Japan Makgeolli Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Japan Makgeolli Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Japan Makgeolli Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Japan Makgeolli Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Japan Makgeolli Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing popularity of Korean culture in Japan |
4.2.2 Growing interest in traditional and artisanal alcoholic beverages |
4.2.3 Rising demand for unique and exotic alcoholic products |
4.3 Market Restraints |
4.3.1 Regulatory challenges related to import and distribution of alcoholic beverages |
4.3.2 Competition from established local and international alcoholic beverage brands |
4.3.3 Price sensitivity of consumers towards premium alcoholic products |
5 Japan Makgeolli Market Trends |
6 Japan Makgeolli Market, By Types |
6.1 Japan Makgeolli Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Japan Makgeolli Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Japan Makgeolli Market Revenues & Volume, By Traditional Makgeolli, 2021 - 2031F |
6.1.4 Japan Makgeolli Market Revenues & Volume, By Flavored Makgeolli, 2021 - 2031F |
6.1.5 Japan Makgeolli Market Revenues & Volume, By Low-Alcohol Makgeolli, 2021 - 2031F |
6.2 Japan Makgeolli Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Japan Makgeolli Market Revenues & Volume, By Alcoholic Beverage, 2021 - 2031F |
6.2.3 Japan Makgeolli Market Revenues & Volume, By Specialty Drinks, 2021 - 2031F |
6.2.4 Japan Makgeolli Market Revenues & Volume, By Health Drinks, 2021 - 2031F |
6.3 Japan Makgeolli Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Japan Makgeolli Market Revenues & Volume, By Restaurants, 2021 - 2031F |
6.3.3 Japan Makgeolli Market Revenues & Volume, By Retail Consumers, 2021 - 2031F |
6.3.4 Japan Makgeolli Market Revenues & Volume, By Bars & Pubs, 2021 - 2031F |
6.4 Japan Makgeolli Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Japan Makgeolli Market Revenues & Volume, By Direct Sales, 2021 - 2031F |
6.4.3 Japan Makgeolli Market Revenues & Volume, By Online Sales, 2021 - 2031F |
6.4.4 Japan Makgeolli Market Revenues & Volume, By Distributors, 2021 - 2031F |
7 Japan Makgeolli Market Import-Export Trade Statistics |
7.1 Japan Makgeolli Market Export to Major Countries |
7.2 Japan Makgeolli Market Imports from Major Countries |
8 Japan Makgeolli Market Key Performance Indicators |
8.1 Number of new Makgeolli brands introduced in the Japanese market |
8.2 Growth in the number of Makgeolli-focused bars and restaurants in Japan |
8.3 Increase in the number of Makgeolli tasting events and festivals in Japan |
8.4 Consumer awareness and engagement levels with Makgeolli through social media and online platforms |
8.5 Growth in the number of Makgeolli importers and distributors in Japan |
9 Japan Makgeolli Market - Opportunity Assessment |
9.1 Japan Makgeolli Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Japan Makgeolli Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Japan Makgeolli Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Japan Makgeolli Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Japan Makgeolli Market - Competitive Landscape |
10.1 Japan Makgeolli Market Revenue Share, By Companies, 2024 |
10.2 Japan Makgeolli Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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