| Product Code: ETC12933394 | Publication Date: Apr 2025 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Despite a decline in both the CAGR and growth rate, Japan's mate import shipments in 2024 continued to show high concentration with the top exporting countries being Vietnam, South Korea, Metropolitan France, Indonesia, and Switzerland. This indicates a strong market presence of these countries in supplying mate to Japan. The decreasing growth rates may suggest a shifting trend in consumer preferences or market dynamics, which could influence future import patterns. Monitoring these changes will be crucial for stakeholders in the mate industry looking to navigate the Japanese market effectively.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Mate Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Mate Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Mate Market - Industry Life Cycle |
3.4 Japan Mate Market - Porter's Five Forces |
3.5 Japan Mate Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Japan Mate Market Revenues & Volume Share, By Processing Type, 2021 & 2031F |
3.7 Japan Mate Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.8 Japan Mate Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Japan Mate Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of mate consumption in Japan |
4.2.2 Growing trend of adopting healthier lifestyles and alternative beverages |
4.2.3 Rising popularity of mate as a social drink among young adults in Japan |
4.3 Market Restraints |
4.3.1 High competition from other traditional Japanese beverages like green tea and matcha |
4.3.2 Limited availability and awareness of mate products in mainstream retail outlets in Japan |
5 Japan Mate Market Trends |
6 Japan Mate Market, By Types |
6.1 Japan Mate Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Japan Mate Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Japan Mate Market Revenues & Volume, By Traditional, 2021 - 2031F |
6.1.4 Japan Mate Market Revenues & Volume, By Flavored, 2021 - 2031F |
6.1.5 Japan Mate Market Revenues & Volume, By Instant, 2021 - 2031F |
6.2 Japan Mate Market, By Processing Type |
6.2.1 Overview and Analysis |
6.2.2 Japan Mate Market Revenues & Volume, By Loose Leaf, 2021 - 2031F |
6.2.3 Japan Mate Market Revenues & Volume, By Powdered, 2021 - 2031F |
6.2.4 Japan Mate Market Revenues & Volume, By Extract-Based, 2021 - 2031F |
6.3 Japan Mate Market, By Packaging Type |
6.3.1 Overview and Analysis |
6.3.2 Japan Mate Market Revenues & Volume, By Boxes & Bags, 2021 - 2031F |
6.3.3 Japan Mate Market Revenues & Volume, By Tins & Jars, 2021 - 2031F |
6.3.4 Japan Mate Market Revenues & Volume, By Sachets, 2021 - 2031F |
6.4 Japan Mate Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Japan Mate Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.3 Japan Mate Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.4 Japan Mate Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
7 Japan Mate Market Import-Export Trade Statistics |
7.1 Japan Mate Market Export to Major Countries |
7.2 Japan Mate Market Imports from Major Countries |
8 Japan Mate Market Key Performance Indicators |
8.1 Number of mate product launches in Japan |
8.2 Percentage increase in mate consumption among young adults in Japan |
8.3 Growth in mate-related events and festivals in Japan |
9 Japan Mate Market - Opportunity Assessment |
9.1 Japan Mate Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Japan Mate Market Opportunity Assessment, By Processing Type, 2021 & 2031F |
9.3 Japan Mate Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
9.4 Japan Mate Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Japan Mate Market - Competitive Landscape |
10.1 Japan Mate Market Revenue Share, By Companies, 2024 |
10.2 Japan Mate Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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