Product Code: ETC10306834 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The Japan sparkling wine market has experienced steady growth in recent years, driven by changing consumer preferences towards lighter and more refreshing alcoholic beverages. Local producers are increasingly investing in the production of high-quality sparkling wines to cater to this demand, leveraging traditional winemaking techniques and modern technology. Imports of sparkling wines, particularly from traditional wine-producing regions like Champagne, have also contributed to the market`s expansion. The trend of wine consumption among younger demographics and the rise of celebratory and social drinking occasions further fuel the demand for sparkling wines in Japan. While the market is predominantly dominated by domestic and imported sparkling wines, there is also a growing interest in niche and craft sparkling wine producers, offering unique and innovative products to appeal to discerning consumers.
In the Japan sparkling wine market, there is a noticeable trend towards premiumization and increased consumption of sparkling wines. Japanese consumers are showing a growing interest in high-quality sparkling wines, particularly those from traditional sparkling wine regions like Champagne in France and Prosecco in Italy. There is also a rise in demand for sparkling wines made using traditional methods, such as the méthode champenoise, which is seen as a mark of quality. Additionally, there is a shift towards lower alcohol content sparkling wines to cater to health-conscious consumers. Overall, the Japan sparkling wine market is experiencing a shift towards premium offerings and a diversification of styles to meet evolving consumer preferences.
In the Japan sparkling wine market, some of the key challenges include a traditional preference for sake and other local alcoholic beverages over imported sparkling wines, high costs associated with importing foreign wines, stiff competition from domestic wine producers, and the need to educate consumers about the quality and variety of sparkling wines available. Additionally, Japan`s strict regulations and labeling requirements for alcoholic beverages can pose hurdles for international wine brands looking to enter the market. To succeed in this competitive landscape, foreign sparkling wine producers may need to invest in targeted marketing campaigns, establish strong distribution networks, and collaborate with local partners to better understand and cater to Japanese consumers` preferences and tastes.
The Japan sparkling wine market presents promising investment opportunities due to the increasing consumer demand for premium and high-quality sparkling wines. With a growing trend towards wine consumption and a shift in preferences towards sparkling wines as a celebratory and social beverage, there is a significant market potential for both domestic and imported sparkling wine brands. Investing in the Japan sparkling wine market allows for diversification in the beverage industry and tapping into a niche segment of wine enthusiasts. Furthermore, leveraging the cultural significance of sparkling wine in celebrations and special occasions in Japan can provide a unique selling point for investors looking to establish a foothold in this dynamic and evolving market.
The government policies related to the Japan sparkling wine market primarily focus on regulating production, labeling, and certification standards to ensure quality and consumer protection. The Japan Tax Agency oversees the taxation and classification of sparkling wines, with specific regulations in place for domestic production and importation. The Ministry of Agriculture, Forestry, and Fisheries also plays a role in promoting the industry through initiatives such as research and development support and export promotion programs. Additionally, there are regulations surrounding advertising and marketing practices to safeguard consumers from misleading information. Overall, the government aims to maintain a competitive and transparent market for sparkling wines in Japan through a combination of regulatory measures and industry support programs.
The Japan sparkling wine market is expected to experience steady growth in the coming years as consumer preferences shift towards lighter and more refreshing alcoholic beverages. Demand for sparkling wine is increasing due to its association with celebrations and social gatherings, as well as its versatility in pairing with a variety of cuisines. The market is also benefitting from the growing popularity of wine culture in Japan, with younger generations showing a keen interest in exploring different types of wines. Additionally, the rise of online retail platforms and e-commerce channels is making it easier for consumers to access a wider selection of sparkling wines from around the world. Overall, the future outlook for the Japan sparkling wine market appears promising, with opportunities for both domestic and international producers to capitalize on the evolving tastes and preferences of Japanese consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Sparkling Wine Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Sparkling Wine Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Sparkling Wine Market - Industry Life Cycle |
3.4 Japan Sparkling Wine Market - Porter's Five Forces |
3.5 Japan Sparkling Wine Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Japan Sparkling Wine Market Revenues & Volume Share, By Wine Category, 2021 & 2031F |
3.7 Japan Sparkling Wine Market Revenues & Volume Share, By Packaging, 2021 & 2031F |
3.8 Japan Sparkling Wine Market Revenues & Volume Share, By End Use, 2021 & 2031F |
3.9 Japan Sparkling Wine Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Japan Sparkling Wine Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Japan |
4.2.2 Growing trend of wine consumption among younger demographics |
4.2.3 Rising popularity of sparkling wine as a celebratory drink in Japan |
4.3 Market Restraints |
4.3.1 High import taxes on wine impacting pricing |
4.3.2 Cultural preference for traditional sake and beer over sparkling wine |
4.3.3 Limited awareness and availability of Japanese sparkling wine compared to imported brands |
5 Japan Sparkling Wine Market Trends |
6 Japan Sparkling Wine Market, By Types |
6.1 Japan Sparkling Wine Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Japan Sparkling Wine Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Japan Sparkling Wine Market Revenues & Volume, By Champagne, 2021 - 2031F |
6.1.4 Japan Sparkling Wine Market Revenues & Volume, By Prosecco, 2021 - 2031F |
6.1.5 Japan Sparkling Wine Market Revenues & Volume, By Cava, 2021 - 2031F |
6.1.6 Japan Sparkling Wine Market Revenues & Volume, By Sparkling Rose, 2021 - 2031F |
6.1.7 Japan Sparkling Wine Market Revenues & Volume, By Spumante, 2021 - 2031F |
6.2 Japan Sparkling Wine Market, By Wine Category |
6.2.1 Overview and Analysis |
6.2.2 Japan Sparkling Wine Market Revenues & Volume, By Red, 2021 - 2031F |
6.2.3 Japan Sparkling Wine Market Revenues & Volume, By White, 2021 - 2031F |
6.2.4 Japan Sparkling Wine Market Revenues & Volume, By Rose, 2021 - 2031F |
6.2.5 Japan Sparkling Wine Market Revenues & Volume, By Sparkling Red, 2021 - 2031F |
6.3 Japan Sparkling Wine Market, By Packaging |
6.3.1 Overview and Analysis |
6.3.2 Japan Sparkling Wine Market Revenues & Volume, By Bottles, 2021 - 2031F |
6.3.3 Japan Sparkling Wine Market Revenues & Volume, By Cans, 2021 - 2031F |
6.3.4 Japan Sparkling Wine Market Revenues & Volume, By Glass Bottles, 2021 - 2031F |
6.3.5 Japan Sparkling Wine Market Revenues & Volume, By Tetra Paks, 2021 - 2031F |
6.3.6 Japan Sparkling Wine Market Revenues & Volume, By PET Bottles, 2021 - 2031F |
6.4 Japan Sparkling Wine Market, By End Use |
6.4.1 Overview and Analysis |
6.4.2 Japan Sparkling Wine Market Revenues & Volume, By Celebrations, 2021 - 2031F |
6.4.3 Japan Sparkling Wine Market Revenues & Volume, By Parties, 2021 - 2031F |
6.4.4 Japan Sparkling Wine Market Revenues & Volume, By Weddings, 2021 - 2031F |
6.4.5 Japan Sparkling Wine Market Revenues & Volume, By Corporate Events, 2021 - 2031F |
6.4.6 Japan Sparkling Wine Market Revenues & Volume, By Casual Dining, 2021 - 2031F |
6.5 Japan Sparkling Wine Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Japan Sparkling Wine Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.5.3 Japan Sparkling Wine Market Revenues & Volume, By Online Stores, 2021 - 2031F |
6.5.4 Japan Sparkling Wine Market Revenues & Volume, By Retailers, 2021 - 2031F |
6.5.5 Japan Sparkling Wine Market Revenues & Volume, By Restaurants, 2021 - 2031F |
6.5.6 Japan Sparkling Wine Market Revenues & Volume, By Wholesale, 2021 - 2031F |
7 Japan Sparkling Wine Market Import-Export Trade Statistics |
7.1 Japan Sparkling Wine Market Export to Major Countries |
7.2 Japan Sparkling Wine Market Imports from Major Countries |
8 Japan Sparkling Wine Market Key Performance Indicators |
8.1 Number of new sparkling wine brands introduced in the Japanese market |
8.2 Growth in the number of wine bars and restaurants offering sparkling wine |
8.3 Increase in the number of sparkling wine tasting events and festivals in Japan |
9 Japan Sparkling Wine Market - Opportunity Assessment |
9.1 Japan Sparkling Wine Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Japan Sparkling Wine Market Opportunity Assessment, By Wine Category, 2021 & 2031F |
9.3 Japan Sparkling Wine Market Opportunity Assessment, By Packaging, 2021 & 2031F |
9.4 Japan Sparkling Wine Market Opportunity Assessment, By End Use, 2021 & 2031F |
9.5 Japan Sparkling Wine Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Japan Sparkling Wine Market - Competitive Landscape |
10.1 Japan Sparkling Wine Market Revenue Share, By Companies, 2024 |
10.2 Japan Sparkling Wine Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |