| Product Code: ETC7749302 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Japan's step counting shoe import market continued to be dominated by a few key players, with Vietnam, China, and Indonesia leading the pack. The high concentration of market share, as indicated by the Herfindahl-Hirschman Index (HHI), remained stable. Despite an overall decline in the compound annual growth rate (CAGR) from 2020 to 2024, there was a slight uptick in growth rate in 2024, showcasing a potential rebound in the market. The presence of major exporters like the USA and Taiwan further highlights the global nature of the step counting shoe industry in Japan.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Step Counting Shoe Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Step Counting Shoe Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Step Counting Shoe Market - Industry Life Cycle |
3.4 Japan Step Counting Shoe Market - Porter's Five Forces |
3.5 Japan Step Counting Shoe Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Japan Step Counting Shoe Market Revenues & Volume Share, By End Use, 2021 & 2031F |
3.7 Japan Step Counting Shoe Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Japan Step Counting Shoe Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing focus on health and fitness among the Japanese population |
4.2.2 Growing awareness about the benefits of walking and physical activity |
4.2.3 Rising adoption of wearable technology and smart devices for health monitoring |
4.3 Market Restraints |
4.3.1 High initial cost of step counting shoes compared to regular footwear |
4.3.2 Limited customization options and designs available in the market |
4.3.3 Concerns about data privacy and security related to wearable technology |
5 Japan Step Counting Shoe Market Trends |
6 Japan Step Counting Shoe Market, By Types |
6.1 Japan Step Counting Shoe Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Japan Step Counting Shoe Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Japan Step Counting Shoe Market Revenues & Volume, By Step-Counting Shoes, 2021- 2031F |
6.1.4 Japan Step Counting Shoe Market Revenues & Volume, By Positioning Shoes, 2021- 2031F |
6.1.5 Japan Step Counting Shoe Market Revenues & Volume, By Navigation Shoes, 2021- 2031F |
6.1.6 Japan Step Counting Shoe Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Japan Step Counting Shoe Market, By End Use |
6.2.1 Overview and Analysis |
6.2.2 Japan Step Counting Shoe Market Revenues & Volume, By Men, 2021- 2031F |
6.2.3 Japan Step Counting Shoe Market Revenues & Volume, By Women, 2021- 2031F |
6.2.4 Japan Step Counting Shoe Market Revenues & Volume, By Kids, 2021- 2031F |
6.3 Japan Step Counting Shoe Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Japan Step Counting Shoe Market Revenues & Volume, By Online, 2021- 2031F |
6.3.3 Japan Step Counting Shoe Market Revenues & Volume, By Offline, 2021- 2031F |
7 Japan Step Counting Shoe Market Import-Export Trade Statistics |
7.1 Japan Step Counting Shoe Market Export to Major Countries |
7.2 Japan Step Counting Shoe Market Imports from Major Countries |
8 Japan Step Counting Shoe Market Key Performance Indicators |
8.1 Average daily step count per user |
8.2 Percentage increase in the adoption rate of step counting shoes |
8.3 Average time spent wearing step counting shoes per day |
9 Japan Step Counting Shoe Market - Opportunity Assessment |
9.1 Japan Step Counting Shoe Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Japan Step Counting Shoe Market Opportunity Assessment, By End Use, 2021 & 2031F |
9.3 Japan Step Counting Shoe Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Japan Step Counting Shoe Market - Competitive Landscape |
10.1 Japan Step Counting Shoe Market Revenue Share, By Companies, 2024 |
10.2 Japan Step Counting Shoe Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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