| Product Code: ETC7749507 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Japan continued to see significant import shipments of sun loungers, with top exporters being China, Taiwan, Italy, Vietnam, and Germany. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market. Despite a slight decline in the compound annual growth rate (CAGR) from 2020-2024, Japan experienced a notable decrease in growth rate from 2023-2024. This trend suggests a stable yet competitive market for sun loungers in Japan, with strong competition among the key exporting countries.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Sun Lounger Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Sun Lounger Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Sun Lounger Market - Industry Life Cycle |
3.4 Japan Sun Lounger Market - Porter's Five Forces |
3.5 Japan Sun Lounger Market Revenues & Volume Share, By Material Type, 2021 & 2031F |
3.6 Japan Sun Lounger Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.7 Japan Sun Lounger Market Revenues & Volume Share, By Lounger Width, 2021 & 2031F |
3.8 Japan Sun Lounger Market Revenues & Volume Share, By Height, 2021 & 2031F |
3.9 Japan Sun Lounger Market Revenues & Volume Share, By Armrest, 2021 & 2031F |
3.10 Japan Sun Lounger Market Revenues & Volume Share, By End-use, 2021 & 2031F |
3.11 Japan Sun Lounger Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Japan Sun Lounger Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing trend towards outdoor living and relaxation activities |
4.2.2 Increasing disposable income leading to higher spending on leisure products |
4.2.3 Rising popularity of tourism and leisure destinations in Japan |
4.3 Market Restraints |
4.3.1 Seasonal demand fluctuations due to weather conditions |
4.3.2 Limited space in urban areas for sun lounger usage |
4.3.3 Competition from alternative outdoor furniture products |
5 Japan Sun Lounger Market Trends |
6 Japan Sun Lounger Market, By Types |
6.1 Japan Sun Lounger Market, By Material Type |
6.1.1 Overview and Analysis |
6.1.2 Japan Sun Lounger Market Revenues & Volume, By Material Type, 2021- 2031F |
6.1.3 Japan Sun Lounger Market Revenues & Volume, By Wood, 2021- 2031F |
6.1.4 Japan Sun Lounger Market Revenues & Volume, By Aluminum, 2021- 2031F |
6.1.5 Japan Sun Lounger Market Revenues & Volume, By Plastic, 2021- 2031F |
6.1.6 Japan Sun Lounger Market Revenues & Volume, By Resin, 2021- 2031F |
6.1.7 Japan Sun Lounger Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Japan Sun Lounger Market, By Category |
6.2.1 Overview and Analysis |
6.2.2 Japan Sun Lounger Market Revenues & Volume, By Fixed, 2021- 2031F |
6.2.3 Japan Sun Lounger Market Revenues & Volume, By Foldable, 2021- 2031F |
6.3 Japan Sun Lounger Market, By Lounger Width |
6.3.1 Overview and Analysis |
6.3.2 Japan Sun Lounger Market Revenues & Volume, By Below 50 cm, 2021- 2031F |
6.3.3 Japan Sun Lounger Market Revenues & Volume, By 50 to 80 cm, 2021- 2031F |
6.3.4 Japan Sun Lounger Market Revenues & Volume, By 80 to 120 cm, 2021- 2031F |
6.3.5 Japan Sun Lounger Market Revenues & Volume, By 120 to 150 cm, 2021- 2031F |
6.3.6 Japan Sun Lounger Market Revenues & Volume, By Above 150 cm, 2021- 2031F |
6.4 Japan Sun Lounger Market, By Height |
6.4.1 Overview and Analysis |
6.4.2 Japan Sun Lounger Market Revenues & Volume, By Below 20 cm, 2021- 2031F |
6.4.3 Japan Sun Lounger Market Revenues & Volume, By 20-30 cm, 2021- 2031F |
6.4.4 Japan Sun Lounger Market Revenues & Volume, By More than 30 cm, 2021- 2031F |
6.5 Japan Sun Lounger Market, By Armrest |
6.5.1 Overview and Analysis |
6.5.2 Japan Sun Lounger Market Revenues & Volume, By With Armrest, 2021- 2031F |
6.5.3 Japan Sun Lounger Market Revenues & Volume, By Without Armrest, 2021- 2031F |
6.6 Japan Sun Lounger Market, By End-use |
6.6.1 Overview and Analysis |
6.6.2 Japan Sun Lounger Market Revenues & Volume, By Residential, 2021- 2031F |
6.6.3 Japan Sun Lounger Market Revenues & Volume, By Commercial, 2021- 2031F |
6.6.4 Japan Sun Lounger Market Revenues & Volume, By Public Beaches, 2021- 2031F |
6.6.5 Japan Sun Lounger Market Revenues & Volume, By Beach Shacks, 2021- 2031F |
6.6.6 Japan Sun Lounger Market Revenues & Volume, By Hotels, 2021- 2031F |
6.6.7 Japan Sun Lounger Market Revenues & Volume, By Resorts & Spas, 2021- 2031F |
6.7 Japan Sun Lounger Market, By Distribution Channel |
6.7.1 Overview and Analysis |
6.7.2 Japan Sun Lounger Market Revenues & Volume, By Online, 2021- 2031F |
6.7.3 Japan Sun Lounger Market Revenues & Volume, By Offline, 2021- 2031F |
6.7.4 Japan Sun Lounger Market Revenues & Volume, By , 2021- 2031F |
7 Japan Sun Lounger Market Import-Export Trade Statistics |
7.1 Japan Sun Lounger Market Export to Major Countries |
7.2 Japan Sun Lounger Market Imports from Major Countries |
8 Japan Sun Lounger Market Key Performance Indicators |
8.1 Average daily rental rate of sun loungers at popular tourist destinations in Japan |
8.2 Number of new hotels/resorts incorporating sun loungers in their outdoor amenities |
8.3 Percentage increase in online searches for sun lounger brands in Japan |
8.4 Average occupancy rate of public beaches and parks with sun lounger facilities |
8.5 Growth in the number of outdoor events and festivals featuring sun loungers as seating options |
9 Japan Sun Lounger Market - Opportunity Assessment |
9.1 Japan Sun Lounger Market Opportunity Assessment, By Material Type, 2021 & 2031F |
9.2 Japan Sun Lounger Market Opportunity Assessment, By Category, 2021 & 2031F |
9.3 Japan Sun Lounger Market Opportunity Assessment, By Lounger Width, 2021 & 2031F |
9.4 Japan Sun Lounger Market Opportunity Assessment, By Height, 2021 & 2031F |
9.5 Japan Sun Lounger Market Opportunity Assessment, By Armrest, 2021 & 2031F |
9.6 Japan Sun Lounger Market Opportunity Assessment, By End-use, 2021 & 2031F |
9.7 Japan Sun Lounger Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Japan Sun Lounger Market - Competitive Landscape |
10.1 Japan Sun Lounger Market Revenue Share, By Companies, 2024 |
10.2 Japan Sun Lounger Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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