| Product Code: ETC4383839 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
In Kazakhstan, the m-commerce (mobile commerce) market is growing rapidly with the increasing penetration of smartphones and internet connectivity. With consumers embracing mobile devices for shopping and payments, there is a rising demand for m-commerce platforms and solutions across retail and financial sectors.
The proliferation of smartphones and mobile internet connectivity drives the growth of the mobile commerce (m-commerce) market in Kazakhstan. With an increasing number of consumers using smartphones for online shopping and payment transactions, there is a significant opportunity for businesses to expand their digital presence and reach a wider audience through mobile platforms. Moreover, the convenience and accessibility offered by m-commerce apps and mobile-friendly websites further propel market growth.
One challenge in the M-commerce market is the adoption of secure mobile payment systems and overcoming consumer concerns regarding data privacy and security. Developing user-friendly mobile apps and ensuring seamless integration with existing payment infrastructure are key challenges for businesses entering the M-commerce market.
In response to the growing trend of mobile commerce, Kazakhstan government is facilitating the growth of the M-commerce market. Policies include digital infrastructure development, consumer protection regulations, and support for fintech innovation to enhance accessibility and security.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kazakhstan M Commerce Market Overview |
3.1 Kazakhstan Country Macro Economic Indicators |
3.2 Kazakhstan M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Kazakhstan M Commerce Market - Industry Life Cycle |
3.4 Kazakhstan M Commerce Market - Porter's Five Forces |
3.5 Kazakhstan M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Kazakhstan M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Kazakhstan M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Kazakhstan M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Kazakhstan |
4.2.2 Growing internet usage and access to high-speed internet |
4.2.3 Rise in demand for convenience and ease of shopping through mobile devices |
4.3 Market Restraints |
4.3.1 Limited awareness and trust in mobile commerce platforms |
4.3.2 Concerns about data security and privacy in mobile transactions |
4.3.3 Lack of infrastructure and logistics support for efficient mobile commerce operations |
5 Kazakhstan M Commerce Market Trends |
6 Kazakhstan M Commerce Market, By Types |
6.1 Kazakhstan M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Kazakhstan M Commerce Market Revenues & Volume, By Transactions, 2021-2031F |
6.1.3 Kazakhstan M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.4 Kazakhstan M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.5 Kazakhstan M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.6 Kazakhstan M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Kazakhstan M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Kazakhstan M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Kazakhstan M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Kazakhstan M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Kazakhstan M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Kazakhstan M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Kazakhstan M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Kazakhstan M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Kazakhstan M Commerce Market Import-Export Trade Statistics |
7.1 Kazakhstan M Commerce Market Export to Major Countries |
7.2 Kazakhstan M Commerce Market Imports from Major Countries |
8 Kazakhstan M Commerce Market Key Performance Indicators |
8.1 Average time spent on mobile commerce apps/websites per user |
8.2 Number of active mobile commerce users in Kazakhstan |
8.3 Percentage of total retail sales attributed to mobile commerce transactions |
8.4 Mobile commerce app download and retention rates |
8.5 Average order value on mobile commerce platforms |
9 Kazakhstan M Commerce Market - Opportunity Assessment |
9.1 Kazakhstan M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Kazakhstan M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Kazakhstan M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Kazakhstan M Commerce Market - Competitive Landscape |
10.1 Kazakhstan M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Kazakhstan M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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