| Product Code: ETC7795542 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Activewear Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Activewear Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Activewear Market - Industry Life Cycle |
3.4 Kenya Activewear Market - Porter's Five Forces |
3.5 Kenya Activewear Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Kenya Activewear Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.7 Kenya Activewear Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Kenya Activewear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Kenya Activewear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health and fitness consciousness among the Kenyan population |
4.2.2 Rise in disposable income leading to higher spending on activewear |
4.2.3 Growing trend of athleisure wear for casual and everyday use |
4.3 Market Restraints |
4.3.1 Limited availability of high-quality activewear brands in the Kenyan market |
4.3.2 Price sensitivity of the target customer segment |
4.3.3 Competition from counterfeit and low-quality activewear products |
5 Kenya Activewear Market Trends |
6 Kenya Activewear Market, By Types |
6.1 Kenya Activewear Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Kenya Activewear Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Kenya Activewear Market Revenues & Volume, By Clothes, 2021- 2031F |
6.1.4 Kenya Activewear Market Revenues & Volume, By Footwear, 2021- 2031F |
6.1.5 Kenya Activewear Market Revenues & Volume, By Accessories, 2021- 2031F |
6.2 Kenya Activewear Market, By Consumer Group |
6.2.1 Overview and Analysis |
6.2.2 Kenya Activewear Market Revenues & Volume, By Men, 2021- 2031F |
6.2.3 Kenya Activewear Market Revenues & Volume, By Women, 2021- 2031F |
6.2.4 Kenya Activewear Market Revenues & Volume, By Kids, 2021- 2031F |
6.3 Kenya Activewear Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Kenya Activewear Market Revenues & Volume, By Gym, 2021- 2031F |
6.3.3 Kenya Activewear Market Revenues & Volume, By Sports, 2021- 2031F |
6.3.4 Kenya Activewear Market Revenues & Volume, By Swimming, 2021- 2031F |
6.3.5 Kenya Activewear Market Revenues & Volume, By Others, 2021- 2031F |
6.4 Kenya Activewear Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Kenya Activewear Market Revenues & Volume, By Online, 2021- 2031F |
6.4.3 Kenya Activewear Market Revenues & Volume, By Offline, 2021- 2031F |
7 Kenya Activewear Market Import-Export Trade Statistics |
7.1 Kenya Activewear Market Export to Major Countries |
7.2 Kenya Activewear Market Imports from Major Countries |
8 Kenya Activewear Market Key Performance Indicators |
8.1 Number of fitness centers and gyms in Kenya |
8.2 Percentage of Kenyan population engaging in regular physical activities |
8.3 Growth in online activewear sales in Kenya |
9 Kenya Activewear Market - Opportunity Assessment |
9.1 Kenya Activewear Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Kenya Activewear Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.3 Kenya Activewear Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Kenya Activewear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Kenya Activewear Market - Competitive Landscape |
10.1 Kenya Activewear Market Revenue Share, By Companies, 2024 |
10.2 Kenya Activewear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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