| Product Code: ETC7796040 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Alcoholic Drinks Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Alcoholic Drinks Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Alcoholic Drinks Market - Industry Life Cycle |
3.4 Kenya Alcoholic Drinks Market - Porter's Five Forces |
3.5 Kenya Alcoholic Drinks Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Kenya Alcoholic Drinks Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Kenya Alcoholic Drinks Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Kenya |
4.2.2 Growing urbanization leading to changing lifestyles and preferences |
4.2.3 Expansion of distribution channels for alcoholic drinks in Kenya |
4.3 Market Restraints |
4.3.1 Stringent government regulations and policies on alcohol consumption |
4.3.2 Health concerns and awareness about the negative effects of alcohol consumption |
5 Kenya Alcoholic Drinks Market Trends |
6 Kenya Alcoholic Drinks Market, By Types |
6.1 Kenya Alcoholic Drinks Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Alcoholic Drinks Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Kenya Alcoholic Drinks Market Revenues & Volume, By Beer, 2021- 2031F |
6.1.4 Kenya Alcoholic Drinks Market Revenues & Volume, By Spirits, 2021- 2031F |
6.1.5 Kenya Alcoholic Drinks Market Revenues & Volume, By Wine, 2021- 2031F |
6.1.6 Kenya Alcoholic Drinks Market Revenues & Volume, By Perry & Rice Wine, 2021- 2031F |
6.1.7 Kenya Alcoholic Drinks Market Revenues & Volume, By Hard Seltzer, 2021- 2031F |
6.1.8 Kenya Alcoholic Drinks Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Kenya Alcoholic Drinks Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Kenya Alcoholic Drinks Market Revenues & Volume, By Pub, 2021- 2031F |
6.2.3 Kenya Alcoholic Drinks Market Revenues & Volume, By Internet Retailing, 2021- 2031F |
6.2.4 Kenya Alcoholic Drinks Market Revenues & Volume, By Liquor Stores, 2021- 2031F |
6.2.5 Kenya Alcoholic Drinks Market Revenues & Volume, By Grocery Shops, 2021- 2031F |
6.2.6 Kenya Alcoholic Drinks Market Revenues & Volume, By Supermarkets, 2021- 2031F |
6.2.7 Kenya Alcoholic Drinks Market Revenues & Volume, By Bars & Restaurants, 2021- 2031F |
7 Kenya Alcoholic Drinks Market Import-Export Trade Statistics |
7.1 Kenya Alcoholic Drinks Market Export to Major Countries |
7.2 Kenya Alcoholic Drinks Market Imports from Major Countries |
8 Kenya Alcoholic Drinks Market Key Performance Indicators |
8.1 Number of new product introductions in the alcoholic drinks market in Kenya |
8.2 Growth in the demand for premium and craft alcoholic beverages in Kenya |
8.3 Increase in the number of bars, pubs, and restaurants serving alcoholic drinks in Kenya |
9 Kenya Alcoholic Drinks Market - Opportunity Assessment |
9.1 Kenya Alcoholic Drinks Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Kenya Alcoholic Drinks Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Kenya Alcoholic Drinks Market - Competitive Landscape |
10.1 Kenya Alcoholic Drinks Market Revenue Share, By Companies, 2024 |
10.2 Kenya Alcoholic Drinks Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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