| Product Code: ETC7796468 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Arak Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Arak Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Arak Market - Industry Life Cycle |
3.4 Kenya Arak Market - Porter's Five Forces |
3.5 Kenya Arak Market Revenues & Volume Share, By Source, 2021 & 2031F |
3.6 Kenya Arak Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Kenya Arak Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer demand for authentic and premium alcoholic beverages |
4.2.2 Growing popularity of craft spirits and artisanal products |
4.2.3 Favorable government regulations supporting the production and distribution of arak in Kenya |
4.3 Market Restraints |
4.3.1 Intense competition from other alcoholic beverages such as beer and wine |
4.3.2 Fluctuating raw material prices impacting production costs |
4.3.3 Challenges in distribution and retail penetration in certain regions of Kenya |
5 Kenya Arak Market Trends |
6 Kenya Arak Market, By Types |
6.1 Kenya Arak Market, By Source |
6.1.1 Overview and Analysis |
6.1.2 Kenya Arak Market Revenues & Volume, By Source, 2021- 2031F |
6.1.3 Kenya Arak Market Revenues & Volume, By Obeidi or Merwah Grapes, 2021- 2031F |
6.1.4 Kenya Arak Market Revenues & Volume, By Anise Seeds, 2021- 2031F |
6.1.5 Kenya Arak Market Revenues & Volume, By Powder, 2021- 2031F |
6.2 Kenya Arak Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Kenya Arak Market Revenues & Volume, By Supermarket, 2021- 2031F |
6.2.3 Kenya Arak Market Revenues & Volume, By Travel Retail, 2021- 2031F |
6.2.4 Kenya Arak Market Revenues & Volume, By Liquor Shop, 2021- 2031F |
6.2.5 Kenya Arak Market Revenues & Volume, By Bar/Pub, 2021- 2031F |
7 Kenya Arak Market Import-Export Trade Statistics |
7.1 Kenya Arak Market Export to Major Countries |
7.2 Kenya Arak Market Imports from Major Countries |
8 Kenya Arak Market Key Performance Indicators |
8.1 Customer satisfaction scores for Kenya arak products |
8.2 Number of new product launches or innovations in the arak market |
8.3 Growth in the number of arak distilleries or producers in Kenya |
8.4 Percentage increase in online visibility and social media engagement for Kenya arak brands |
8.5 Rate of expansion of distribution channels for Kenya arak products |
9 Kenya Arak Market - Opportunity Assessment |
9.1 Kenya Arak Market Opportunity Assessment, By Source, 2021 & 2031F |
9.2 Kenya Arak Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Kenya Arak Market - Competitive Landscape |
10.1 Kenya Arak Market Revenue Share, By Companies, 2024 |
10.2 Kenya Arak Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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