| Product Code: ETC7798105 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Body Scrub Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Body Scrub Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Body Scrub Market - Industry Life Cycle |
3.4 Kenya Body Scrub Market - Porter's Five Forces |
3.5 Kenya Body Scrub Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Kenya Body Scrub Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Kenya Body Scrub Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about skincare and self-care leading to a growing demand for body scrubs. |
4.2.2 Rising disposable income levels among the population, allowing for increased spending on premium beauty products like body scrubs. |
4.2.3 Growing trend towards natural and organic beauty products, driving the demand for natural ingredient-based body scrubs in Kenya. |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers in Kenya may hinder the adoption of higher-priced body scrub products. |
4.3.2 Limited availability of premium quality raw materials for body scrub production in the local market, leading to dependency on imports. |
4.3.3 Intense competition from both local and international body scrub brands, leading to pricing pressures and market saturation. |
5 Kenya Body Scrub Market Trends |
6 Kenya Body Scrub Market, By Types |
6.1 Kenya Body Scrub Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Body Scrub Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Kenya Body Scrub Market Revenues & Volume, By Plant-based, 2021- 2031F |
6.1.4 Kenya Body Scrub Market Revenues & Volume, By Milk-based, 2021- 2031F |
6.1.5 Kenya Body Scrub Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Kenya Body Scrub Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Kenya Body Scrub Market Revenues & Volume, By Hypermarket/supermarket, 2021- 2031F |
6.2.3 Kenya Body Scrub Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.4 Kenya Body Scrub Market Revenues & Volume, By Online, 2021- 2031F |
7 Kenya Body Scrub Market Import-Export Trade Statistics |
7.1 Kenya Body Scrub Market Export to Major Countries |
7.2 Kenya Body Scrub Market Imports from Major Countries |
8 Kenya Body Scrub Market Key Performance Indicators |
8.1 Percentage increase in online searches for body scrub products in Kenya. |
8.2 Growth in the number of beauty and skincare influencers promoting body scrubs on social media platforms. |
8.3 Expansion of distribution channels for body scrub products in Kenya, such as increased presence in retail stores and beauty salons. |
8.4 Percentage growth in the use of eco-friendly packaging for body scrub products in the Kenyan market. |
8.5 Increase in the number of spas and wellness centers offering body scrub treatments in Kenya. |
9 Kenya Body Scrub Market - Opportunity Assessment |
9.1 Kenya Body Scrub Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Kenya Body Scrub Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Kenya Body Scrub Market - Competitive Landscape |
10.1 Kenya Body Scrub Market Revenue Share, By Companies, 2024 |
10.2 Kenya Body Scrub Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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