| Product Code: ETC11771221 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Cosmetic Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Cosmetic Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Cosmetic Market - Industry Life Cycle |
3.4 Kenya Cosmetic Market - Porter's Five Forces |
3.5 Kenya Cosmetic Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Kenya Cosmetic Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Kenya Cosmetic Market Revenues & Volume Share, By Ingredient Type, 2021 & 2031F |
3.8 Kenya Cosmetic Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.9 Kenya Cosmetic Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Kenya Cosmetic Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the middle-class population in Kenya |
4.2.2 Growing beauty and personal care awareness among consumers |
4.2.3 Rise in demand for natural and organic cosmetic products |
4.3 Market Restraints |
4.3.1 High import duties and taxes on cosmetic products |
4.3.2 Limited availability of skilled labor and manufacturing facilities |
4.3.3 Counterfeit products impacting consumer trust and market growth |
5 Kenya Cosmetic Market Trends |
6 Kenya Cosmetic Market, By Types |
6.1 Kenya Cosmetic Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Cosmetic Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Kenya Cosmetic Market Revenues & Volume, By Skin Care, 2021 - 2031F |
6.1.4 Kenya Cosmetic Market Revenues & Volume, By Hair Care, 2021 - 2031F |
6.1.5 Kenya Cosmetic Market Revenues & Volume, By Makeup, 2021 - 2031F |
6.2 Kenya Cosmetic Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Kenya Cosmetic Market Revenues & Volume, By Face, 2021 - 2031F |
6.2.3 Kenya Cosmetic Market Revenues & Volume, By Hair, 2021 - 2031F |
6.2.4 Kenya Cosmetic Market Revenues & Volume, By Lips, 2021 - 2031F |
6.3 Kenya Cosmetic Market, By Ingredient Type |
6.3.1 Overview and Analysis |
6.3.2 Kenya Cosmetic Market Revenues & Volume, By Natural, 2021 - 2031F |
6.3.3 Kenya Cosmetic Market Revenues & Volume, By Organic, 2021 - 2031F |
6.3.4 Kenya Cosmetic Market Revenues & Volume, By Synthetic, 2021 - 2031F |
6.4 Kenya Cosmetic Market, By Packaging Type |
6.4.1 Overview and Analysis |
6.4.2 Kenya Cosmetic Market Revenues & Volume, By Bottles, 2021 - 2031F |
6.4.3 Kenya Cosmetic Market Revenues & Volume, By Tubes, 2021 - 2031F |
6.4.4 Kenya Cosmetic Market Revenues & Volume, By Jars, 2021 - 2031F |
6.5 Kenya Cosmetic Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Kenya Cosmetic Market Revenues & Volume, By Online, 2021 - 2031F |
6.5.3 Kenya Cosmetic Market Revenues & Volume, By Offline, 2021 - 2031F |
6.5.4 Kenya Cosmetic Market Revenues & Volume, By Supers, 2021 - 2031F |
7 Kenya Cosmetic Market Import-Export Trade Statistics |
7.1 Kenya Cosmetic Market Export to Major Countries |
7.2 Kenya Cosmetic Market Imports from Major Countries |
8 Kenya Cosmetic Market Key Performance Indicators |
8.1 Percentage increase in the number of beauty and cosmetic stores in Kenya |
8.2 Growth in online sales of cosmetic products |
8.3 Number of new product launches in the Kenyan cosmetic market |
8.4 Consumer satisfaction levels with cosmetic products in Kenya |
8.5 Investment in research and development of new cosmetic formulations tailored for the Kenyan market |
9 Kenya Cosmetic Market - Opportunity Assessment |
9.1 Kenya Cosmetic Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Kenya Cosmetic Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Kenya Cosmetic Market Opportunity Assessment, By Ingredient Type, 2021 & 2031F |
9.4 Kenya Cosmetic Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
9.5 Kenya Cosmetic Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Kenya Cosmetic Market - Competitive Landscape |
10.1 Kenya Cosmetic Market Revenue Share, By Companies, 2024 |
10.2 Kenya Cosmetic Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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