Kenya Cosmetic Products Market Outlook | Share, Growth, COVID-19 IMPACT, Value, Companies, Size, Analysis, Industry, Forecast, Revenue & Trends

Market Forecast By Type (Skin Care Products, Color Cosmetics, Hair Care Products, Fragrance And Deodorants, Sun Care Products, Soaps, Bath, & Shower Products, Oral Hygiene Products, Personal Hygiene Products), By Distribution Channel (Supermarkets, Pharmacy & Drug Stores, Department Stores, Direct Selling, Specialty Stores, Beauty Salons, Internet Retailing, Others) And Competitive Landscape
Product Code: ETC320930 Publication Date: Aug 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Kenya Cosmetic Products Market Size Growth Rate


The Kenya Cosmetic Products Market is projected to witness mixed growth rate patterns during 2025 to 2029. Starting at 10.61% in 2025, the market peaks at 11.44% in 2026, and settles at 4.22% by 2029.

Kenya Cosmetic Products Market Growth Rate

Cosmetic Products Market: Kenya vs Top 5 Major Economies in 2027 (Africa)


Kenya's Cosmetic Products market is anticipated to experience a high growth rate of 11.09% by 2027, reflecting trends observed in the largest economy Egypt, followed by South Africa, Ethiopia, Algeria and Nigeria.

Cosmetic Products Market: Kenya vs Top 5 Major Economies in 2027 (Africa)

Kenya Cosmetic Products Market Overview

The Kenya Cosmetic Products Market is witnessing robust growth driven by changing consumer preferences, urbanization, and increasing disposable incomes. Cosmetic products, including skincare, haircare, makeup, fragrances, and personal hygiene products, are experiencing high demand among consumers of all ages and genders in Kenya. With the growing influence of social media, beauty influencers, and celebrity endorsements, the demand for cosmetics is expected to continue rising, driving market expansion and competition among domestic and international brands.

Drivers of the market

The cosmetic products market in Kenya is experiencing growth due to the rising consumer spending on beauty and personal care items. Factors such as increasing urbanization, changing lifestyles, and the influence of global beauty trends are contributing to this demand. Additionally, the growth of the middle class and the availability of a wide range of products catering to diverse consumer needs are supporting market expansion.

Challenges of the market

In the Kenya Cosmetic Products Market, competition from both domestic and international brands intensifies, leading to pricing pressures and the need for innovative marketing strategies. Additionally, ensuring product quality and safety remains a priority amidst increasing consumer awareness and scrutiny.

Government Policy of the market

Government policies in the cosmetic products market may include regulations for product safety, labeling requirements, and advertising standards for cosmetic manufacturers and distributors. Additionally, there may be initiatives to promote consumer awareness of cosmetic ingredients, regulate cosmetic claims and marketing practices, and ensure compliance with cosmetic regulations to enhance consumer confidence and protect public health in Kenya beauty and personal care industry.

Key Highlights of the Report:

  • Kenya Cosmetic Products Market Outlook
  • Market Size of Kenya Cosmetic Products Market, 2021
  • Forecast of Kenya Cosmetic Products Market, 2028
  • Historical Data and Forecast of Kenya Cosmetic Products Revenues & Volume for the Period 2018 - 2028
  • Kenya Cosmetic Products Market Trend Evolution
  • Kenya Cosmetic Products Market Drivers and Challenges
  • Kenya Cosmetic Products Price Trends
  • Kenya Cosmetic Products Porter's Five Forces
  • Kenya Cosmetic Products Industry Life Cycle
  • Historical Data and Forecast of Kenya Cosmetic Products Market Revenues & Volume By Type for the Period 2018 - 2028
  • Historical Data and Forecast of Kenya Cosmetic Products Market Revenues & Volume By Skin Care Products for the Period 2018 - 2028
  • Historical Data and Forecast of Kenya Cosmetic Products Market Revenues & Volume By Color Cosmetics for the Period 2018 - 2028
  • Historical Data and Forecast of Kenya Cosmetic Products Market Revenues & Volume By Hair Care Products for the Period 2018 - 2028
  • Historical Data and Forecast of Kenya Cosmetic Products Market Revenues & Volume By Fragrance And Deodorants for the Period 2018 - 2028
  • Historical Data and Forecast of Kenya Cosmetic Products Market Revenues & Volume By Sun Care Products for the Period 2018 - 2028
  • Historical Data and Forecast of Kenya Cosmetic Products Market Revenues & Volume By Soaps, Bath, & Shower Products for the Period 2018 - 2028
  • Historical Data and Forecast of Kenya Cosmetic Products Market Revenues & Volume By Oral Hygiene Products for the Period 2018 - 2028
  • Historical Data and Forecast of Kenya Skin Care Products Cosmetic Products Market Revenues & Volume By Personal Hygiene Products for the Period 2018 - 2028
  • Historical Data and Forecast of Kenya Cosmetic Products Market Revenues & Volume By Distribution Channel for the Period 2018 - 2028
  • Historical Data and Forecast of Kenya Cosmetic Products Market Revenues & Volume By Supermarkets for the Period 2018 - 2028
  • Historical Data and Forecast of Kenya Cosmetic Products Market Revenues & Volume By Pharmacy & Drug Stores for the Period 2018 - 2028
  • Historical Data and Forecast of Kenya Cosmetic Products Market Revenues & Volume By Department Stores for the Period 2018 - 2028
  • Historical Data and Forecast of Kenya Cosmetic Products Market Revenues & Volume By Direct Selling for the Period 2018 - 2028
  • Historical Data and Forecast of Kenya Cosmetic Products Market Revenues & Volume By Specialty Stores for the Period 2018 - 2028
  • Historical Data and Forecast of Kenya Cosmetic Products Market Revenues & Volume By Beauty Salons for the Period 2018 - 2028
  • Historical Data and Forecast of Kenya Cosmetic Products Market Revenues & Volume By Internet Retailing for the Period 2018 - 2028
  • Historical Data and Forecast of Kenya Cosmetic Products Market Revenues & Volume By Others for the Period 2018 - 2028
  • Kenya Cosmetic Products Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Distribution Channel
  • Kenya Cosmetic Products Top Companies Market Share
  • Kenya Cosmetic Products Competitive Benchmarking By Technical and Operational Parameters
  • Kenya Cosmetic Products Company Profiles
  • Kenya Cosmetic Products Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Kenya Cosmetic Products Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Kenya Cosmetic Products Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Kenya Cosmetic Products Market Overview

3.1 Kenya Country Macro Economic Indicators

3.2 Kenya Cosmetic Products Market Revenues & Volume, 2021 & 2028F

3.3 Kenya Cosmetic Products Market - Industry Life Cycle

3.4 Kenya Cosmetic Products Market - Porter's Five Forces

3.5 Kenya Cosmetic Products Market Revenues & Volume Share, By Type, 2021 & 2028F

3.6 Kenya Cosmetic Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2028F

4 Kenya Cosmetic Products Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Growing disposable income levels in Kenya leading to increased spending on cosmetic products

4.2.2 Increasing urbanization and westernization trends influencing consumer preferences towards beauty and personal care products

4.2.3 Rising awareness about personal grooming and hygiene among Kenyan consumers

4.3 Market Restraints

4.3.1 High import duties and taxes on cosmetic products impacting affordability and pricing competitiveness

4.3.2 Limited availability of high-quality raw materials locally, leading to reliance on imports

4.3.3 Regulatory hurdles and compliance challenges in the cosmetics industry in Kenya

5 Kenya Cosmetic Products Market Trends

6 Kenya Cosmetic Products Market, By Types

6.1 Kenya Cosmetic Products Market, By Type

6.1.1 Overview and Analysis

6.1.2 Kenya Cosmetic Products Market Revenues & Volume, By Type, 2018 - 2028F

6.1.3 Kenya Cosmetic Products Market Revenues & Volume, By Skin Care Products, 2018 - 2028F

6.1.4 Kenya Cosmetic Products Market Revenues & Volume, By Color Cosmetics, 2018 - 2028F

6.1.5 Kenya Cosmetic Products Market Revenues & Volume, By Hair Care Products, 2018 - 2028F

6.1.6 Kenya Cosmetic Products Market Revenues & Volume, By Fragrance And Deodorants, 2018 - 2028F

6.1.7 Kenya Cosmetic Products Market Revenues & Volume, By Sun Care Products, 2018 - 2028F

6.1.8 Kenya Cosmetic Products Market Revenues & Volume, By Soaps, Bath, & Shower Products, 2018 - 2028F

6.1.9 Kenya Cosmetic Products Market Revenues & Volume, By Personal Hygiene Products, 2018 - 2028F

6.1.10 Kenya Cosmetic Products Market Revenues & Volume, By Personal Hygiene Products, 2018 - 2028F

6.2 Kenya Cosmetic Products Market, By Distribution Channel

6.2.1 Overview and Analysis

6.2.2 Kenya Cosmetic Products Market Revenues & Volume, By Supermarkets, 2018 - 2028F

6.2.3 Kenya Cosmetic Products Market Revenues & Volume, By Pharmacy & Drug Stores, 2018 - 2028F

6.2.4 Kenya Cosmetic Products Market Revenues & Volume, By Department Stores, 2018 - 2028F

6.2.5 Kenya Cosmetic Products Market Revenues & Volume, By Direct Selling, 2018 - 2028F

6.2.6 Kenya Cosmetic Products Market Revenues & Volume, By Specialty Stores, 2018 - 2028F

6.2.7 Kenya Cosmetic Products Market Revenues & Volume, By Beauty Salons, 2018 - 2028F

6.2.8 Kenya Cosmetic Products Market Revenues & Volume, By Others, 2018 - 2028F

6.2.9 Kenya Cosmetic Products Market Revenues & Volume, By Others, 2018 - 2028F

7 Kenya Cosmetic Products Market Import-Export Trade Statistics

7.1 Kenya Cosmetic Products Market Export to Major Countries

7.2 Kenya Cosmetic Products Market Imports from Major Countries

8 Kenya Cosmetic Products Market Key Performance Indicators

8.1 Number of new product launches in the Kenyan cosmetic products market

8.2 Growth in the number of beauty and cosmetics retail outlets in Kenya

8.3 Increase in online sales and e-commerce penetration for cosmetic products in Kenya

9 Kenya Cosmetic Products Market - Opportunity Assessment

9.1 Kenya Cosmetic Products Market Opportunity Assessment, By Type, 2021 & 2028F

9.2 Kenya Cosmetic Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2028F

10 Kenya Cosmetic Products Market - Competitive Landscape

10.1 Kenya Cosmetic Products Market Revenue Share, By Companies, 2021

10.2 Kenya Cosmetic Products Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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