Product Code: ETC320930 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Kenya Cosmetic Products Market is projected to witness mixed growth rate patterns during 2025 to 2029. Starting at 10.61% in 2025, the market peaks at 11.44% in 2026, and settles at 4.22% by 2029.
Kenya's Cosmetic Products market is anticipated to experience a high growth rate of 11.09% by 2027, reflecting trends observed in the largest economy Egypt, followed by South Africa, Ethiopia, Algeria and Nigeria.
The Kenya Cosmetic Products Market is witnessing robust growth driven by changing consumer preferences, urbanization, and increasing disposable incomes. Cosmetic products, including skincare, haircare, makeup, fragrances, and personal hygiene products, are experiencing high demand among consumers of all ages and genders in Kenya. With the growing influence of social media, beauty influencers, and celebrity endorsements, the demand for cosmetics is expected to continue rising, driving market expansion and competition among domestic and international brands.
The cosmetic products market in Kenya is experiencing growth due to the rising consumer spending on beauty and personal care items. Factors such as increasing urbanization, changing lifestyles, and the influence of global beauty trends are contributing to this demand. Additionally, the growth of the middle class and the availability of a wide range of products catering to diverse consumer needs are supporting market expansion.
In the Kenya Cosmetic Products Market, competition from both domestic and international brands intensifies, leading to pricing pressures and the need for innovative marketing strategies. Additionally, ensuring product quality and safety remains a priority amidst increasing consumer awareness and scrutiny.
Government policies in the cosmetic products market may include regulations for product safety, labeling requirements, and advertising standards for cosmetic manufacturers and distributors. Additionally, there may be initiatives to promote consumer awareness of cosmetic ingredients, regulate cosmetic claims and marketing practices, and ensure compliance with cosmetic regulations to enhance consumer confidence and protect public health in Kenya beauty and personal care industry.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Cosmetic Products Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Cosmetic Products Market Revenues & Volume, 2021 & 2028F |
3.3 Kenya Cosmetic Products Market - Industry Life Cycle |
3.4 Kenya Cosmetic Products Market - Porter's Five Forces |
3.5 Kenya Cosmetic Products Market Revenues & Volume Share, By Type, 2021 & 2028F |
3.6 Kenya Cosmetic Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2028F |
4 Kenya Cosmetic Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing disposable income levels in Kenya leading to increased spending on cosmetic products |
4.2.2 Increasing urbanization and westernization trends influencing consumer preferences towards beauty and personal care products |
4.2.3 Rising awareness about personal grooming and hygiene among Kenyan consumers |
4.3 Market Restraints |
4.3.1 High import duties and taxes on cosmetic products impacting affordability and pricing competitiveness |
4.3.2 Limited availability of high-quality raw materials locally, leading to reliance on imports |
4.3.3 Regulatory hurdles and compliance challenges in the cosmetics industry in Kenya |
5 Kenya Cosmetic Products Market Trends |
6 Kenya Cosmetic Products Market, By Types |
6.1 Kenya Cosmetic Products Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Cosmetic Products Market Revenues & Volume, By Type, 2018 - 2028F |
6.1.3 Kenya Cosmetic Products Market Revenues & Volume, By Skin Care Products, 2018 - 2028F |
6.1.4 Kenya Cosmetic Products Market Revenues & Volume, By Color Cosmetics, 2018 - 2028F |
6.1.5 Kenya Cosmetic Products Market Revenues & Volume, By Hair Care Products, 2018 - 2028F |
6.1.6 Kenya Cosmetic Products Market Revenues & Volume, By Fragrance And Deodorants, 2018 - 2028F |
6.1.7 Kenya Cosmetic Products Market Revenues & Volume, By Sun Care Products, 2018 - 2028F |
6.1.8 Kenya Cosmetic Products Market Revenues & Volume, By Soaps, Bath, & Shower Products, 2018 - 2028F |
6.1.9 Kenya Cosmetic Products Market Revenues & Volume, By Personal Hygiene Products, 2018 - 2028F |
6.1.10 Kenya Cosmetic Products Market Revenues & Volume, By Personal Hygiene Products, 2018 - 2028F |
6.2 Kenya Cosmetic Products Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Kenya Cosmetic Products Market Revenues & Volume, By Supermarkets, 2018 - 2028F |
6.2.3 Kenya Cosmetic Products Market Revenues & Volume, By Pharmacy & Drug Stores, 2018 - 2028F |
6.2.4 Kenya Cosmetic Products Market Revenues & Volume, By Department Stores, 2018 - 2028F |
6.2.5 Kenya Cosmetic Products Market Revenues & Volume, By Direct Selling, 2018 - 2028F |
6.2.6 Kenya Cosmetic Products Market Revenues & Volume, By Specialty Stores, 2018 - 2028F |
6.2.7 Kenya Cosmetic Products Market Revenues & Volume, By Beauty Salons, 2018 - 2028F |
6.2.8 Kenya Cosmetic Products Market Revenues & Volume, By Others, 2018 - 2028F |
6.2.9 Kenya Cosmetic Products Market Revenues & Volume, By Others, 2018 - 2028F |
7 Kenya Cosmetic Products Market Import-Export Trade Statistics |
7.1 Kenya Cosmetic Products Market Export to Major Countries |
7.2 Kenya Cosmetic Products Market Imports from Major Countries |
8 Kenya Cosmetic Products Market Key Performance Indicators |
8.1 Number of new product launches in the Kenyan cosmetic products market |
8.2 Growth in the number of beauty and cosmetics retail outlets in Kenya |
8.3 Increase in online sales and e-commerce penetration for cosmetic products in Kenya |
9 Kenya Cosmetic Products Market - Opportunity Assessment |
9.1 Kenya Cosmetic Products Market Opportunity Assessment, By Type, 2021 & 2028F |
9.2 Kenya Cosmetic Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2028F |
10 Kenya Cosmetic Products Market - Competitive Landscape |
10.1 Kenya Cosmetic Products Market Revenue Share, By Companies, 2021 |
10.2 Kenya Cosmetic Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |