| Product Code: ETC11780053 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Craft Tea Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Craft Tea Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Craft Tea Market - Industry Life Cycle |
3.4 Kenya Craft Tea Market - Porter's Five Forces |
3.5 Kenya Craft Tea Market Revenues & Volume Share, By Tea Type, 2021 & 2031F |
3.6 Kenya Craft Tea Market Revenues & Volume Share, By Processing Method, 2021 & 2031F |
3.7 Kenya Craft Tea Market Revenues & Volume Share, By Flavor Type, 2021 & 2031F |
3.8 Kenya Craft Tea Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.9 Kenya Craft Tea Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Kenya Craft Tea Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer preference for natural and organic products |
4.2.2 Growing awareness about health benefits of tea consumption |
4.2.3 Rising demand for unique and exotic tea flavors |
4.2.4 Tourism promotion driving interest in traditional Kenyan craft teas |
4.3 Market Restraints |
4.3.1 Limited distribution channels for craft tea products |
4.3.2 Price sensitivity among consumers |
4.3.3 Competition from established tea brands in the market |
5 Kenya Craft Tea Market Trends |
6 Kenya Craft Tea Market, By Types |
6.1 Kenya Craft Tea Market, By Tea Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Craft Tea Market Revenues & Volume, By Tea Type, 2021 - 2031F |
6.1.3 Kenya Craft Tea Market Revenues & Volume, By Green Tea, 2021 - 2031F |
6.1.4 Kenya Craft Tea Market Revenues & Volume, By Black Tea, 2021 - 2031F |
6.1.5 Kenya Craft Tea Market Revenues & Volume, By Oolong Tea, 2021 - 2031F |
6.2 Kenya Craft Tea Market, By Processing Method |
6.2.1 Overview and Analysis |
6.2.2 Kenya Craft Tea Market Revenues & Volume, By Hand-picked, 2021 - 2031F |
6.2.3 Kenya Craft Tea Market Revenues & Volume, By Small-batch Fermentation, 2021 - 2031F |
6.2.4 Kenya Craft Tea Market Revenues & Volume, By Organic Processing, 2021 - 2031F |
6.3 Kenya Craft Tea Market, By Flavor Type |
6.3.1 Overview and Analysis |
6.3.2 Kenya Craft Tea Market Revenues & Volume, By Herbal, 2021 - 2031F |
6.3.3 Kenya Craft Tea Market Revenues & Volume, By Fruity, 2021 - 2031F |
6.3.4 Kenya Craft Tea Market Revenues & Volume, By Floral, 2021 - 2031F |
6.4 Kenya Craft Tea Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Kenya Craft Tea Market Revenues & Volume, By Tea Houses, 2021 - 2031F |
6.4.3 Kenya Craft Tea Market Revenues & Volume, By Restaurants, 2021 - 2031F |
6.4.4 Kenya Craft Tea Market Revenues & Volume, By Consumers, 2021 - 2031F |
6.5 Kenya Craft Tea Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Kenya Craft Tea Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.5.3 Kenya Craft Tea Market Revenues & Volume, By Online, 2021 - 2031F |
6.5.4 Kenya Craft Tea Market Revenues & Volume, By Direct Sales, 2021 - 2031F |
7 Kenya Craft Tea Market Import-Export Trade Statistics |
7.1 Kenya Craft Tea Market Export to Major Countries |
7.2 Kenya Craft Tea Market Imports from Major Countries |
8 Kenya Craft Tea Market Key Performance Indicators |
8.1 Number of new product launches and flavor innovations in the craft tea market |
8.2 Growth in the number of craft tea cafes or specialty tea shops in Kenya |
8.3 Percentage increase in online visibility and sales for Kenyan craft tea brands |
8.4 Number of partnerships with tourism industry to promote Kenyan craft teas |
8.5 Growth in export volumes of Kenyan craft teas |
9 Kenya Craft Tea Market - Opportunity Assessment |
9.1 Kenya Craft Tea Market Opportunity Assessment, By Tea Type, 2021 & 2031F |
9.2 Kenya Craft Tea Market Opportunity Assessment, By Processing Method, 2021 & 2031F |
9.3 Kenya Craft Tea Market Opportunity Assessment, By Flavor Type, 2021 & 2031F |
9.4 Kenya Craft Tea Market Opportunity Assessment, By End User, 2021 & 2031F |
9.5 Kenya Craft Tea Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Kenya Craft Tea Market - Competitive Landscape |
10.1 Kenya Craft Tea Market Revenue Share, By Companies, 2024 |
10.2 Kenya Craft Tea Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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