| Product Code: ETC7800657 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Cross-border Import E-commerce Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Cross-border Import E-commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Cross-border Import E-commerce Market - Industry Life Cycle |
3.4 Kenya Cross-border Import E-commerce Market - Porter's Five Forces |
3.5 Kenya Cross-border Import E-commerce Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.6 Kenya Cross-border Import E-commerce Market Revenues & Volume Share, By Merchant Size, 2021 & 2031F |
3.7 Kenya Cross-border Import E-commerce Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Kenya Cross-border Import E-commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone adoption in Kenya |
4.2.2 Growing consumer demand for a wider variety of products not readily available in local markets |
4.2.3 Favorable government policies supporting cross-border trade and e-commerce growth |
4.3 Market Restraints |
4.3.1 Logistics and infrastructure challenges in cross-border deliveries |
4.3.2 Currency fluctuations impacting pricing and payment processes for cross-border transactions |
5 Kenya Cross-border Import E-commerce Market Trends |
6 Kenya Cross-border Import E-commerce Market, By Types |
6.1 Kenya Cross-border Import E-commerce Market, By Platform |
6.1.1 Overview and Analysis |
6.1.2 Kenya Cross-border Import E-commerce Market Revenues & Volume, By Platform, 2021- 2031F |
6.1.3 Kenya Cross-border Import E-commerce Market Revenues & Volume, By B2B, 2021- 2031F |
6.1.4 Kenya Cross-border Import E-commerce Market Revenues & Volume, By B2C, 2021- 2031F |
6.1.5 Kenya Cross-border Import E-commerce Market Revenues & Volume, By C2C, 2021- 2031F |
6.1.6 Kenya Cross-border Import E-commerce Market Revenues & Volume, By D2C, 2021- 2031F |
6.2 Kenya Cross-border Import E-commerce Market, By Merchant Size |
6.2.1 Overview and Analysis |
6.2.2 Kenya Cross-border Import E-commerce Market Revenues & Volume, By Large Enterprises, 2021- 2031F |
6.2.3 Kenya Cross-border Import E-commerce Market Revenues & Volume, By SME, 2021- 2031F |
6.3 Kenya Cross-border Import E-commerce Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Kenya Cross-border Import E-commerce Market Revenues & Volume, By Food & Beverage, 2021- 2031F |
6.3.3 Kenya Cross-border Import E-commerce Market Revenues & Volume, By Personal Care, 2021- 2031F |
6.3.4 Kenya Cross-border Import E-commerce Market Revenues & Volume, By Furniture & Appliances, 2021- 2031F |
6.3.5 Kenya Cross-border Import E-commerce Market Revenues & Volume, By Toys, 2021- 2031F |
6.3.6 Kenya Cross-border Import E-commerce Market Revenues & Volume, By Hobby & DIY, 2021- 2031F |
6.3.7 Kenya Cross-border Import E-commerce Market Revenues & Volume, By Electronics & Media, 2021- 2031F |
6.3.8 Kenya Cross-border Import E-commerce Market Revenues & Volume, By Others, 2021- 2031F |
6.3.9 Kenya Cross-border Import E-commerce Market Revenues & Volume, By Others, 2021- 2031F |
7 Kenya Cross-border Import E-commerce Market Import-Export Trade Statistics |
7.1 Kenya Cross-border Import E-commerce Market Export to Major Countries |
7.2 Kenya Cross-border Import E-commerce Market Imports from Major Countries |
8 Kenya Cross-border Import E-commerce Market Key Performance Indicators |
8.1 Average delivery time for cross-border imports |
8.2 Number of active cross-border e-commerce platforms serving Kenyan consumers |
8.3 Percentage of cross-border imports in total e-commerce transactions in Kenya |
9 Kenya Cross-border Import E-commerce Market - Opportunity Assessment |
9.1 Kenya Cross-border Import E-commerce Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.2 Kenya Cross-border Import E-commerce Market Opportunity Assessment, By Merchant Size, 2021 & 2031F |
9.3 Kenya Cross-border Import E-commerce Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Kenya Cross-border Import E-commerce Market - Competitive Landscape |
10.1 Kenya Cross-border Import E-commerce Market Revenue Share, By Companies, 2024 |
10.2 Kenya Cross-border Import E-commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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