| Product Code: ETC7801085 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Department Stores Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Department Stores Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Department Stores Market - Industry Life Cycle |
3.4 Kenya Department Stores Market - Porter's Five Forces |
3.5 Kenya Department Stores Market Revenues & Volume Share, By Product, 2021 & 2031F |
4 Kenya Department Stores Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and rising disposable income in Kenya leading to higher consumer spending. |
4.2.2 Growing middle-class population with a preference for shopping at department stores for convenience and variety. |
4.2.3 Expansion of international department store chains into the Kenyan market, bringing in new products and competition. |
4.3 Market Restraints |
4.3.1 Economic instability in Kenya affecting consumer confidence and spending patterns. |
4.3.2 High import duties and taxes on luxury goods impacting the pricing and affordability of products in department stores. |
4.3.3 Competition from local markets and informal retail sectors offering lower-priced alternatives. |
5 Kenya Department Stores Market Trends |
6 Kenya Department Stores Market, By Types |
6.1 Kenya Department Stores Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Kenya Department Stores Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Kenya Department Stores Market Revenues & Volume, By Apparel, 2021- 2031F |
6.1.4 Kenya Department Stores Market Revenues & Volume, By Accessories, 2021- 2031F |
6.1.5 Kenya Department Stores Market Revenues & Volume, By FMCG, 2021- 2031F |
6.1.6 Kenya Department Stores Market Revenues & Volume, By Hardline, 2021- 2031F |
6.1.7 Kenya Department Stores Market Revenues & Volume, By Softline, 2021- 2031F |
7 Kenya Department Stores Market Import-Export Trade Statistics |
7.1 Kenya Department Stores Market Export to Major Countries |
7.2 Kenya Department Stores Market Imports from Major Countries |
8 Kenya Department Stores Market Key Performance Indicators |
8.1 Average transaction value per customer in department stores. |
8.2 Footfall or number of visitors to department stores. |
8.3 Customer satisfaction scores based on service quality and product offerings. |
8.4 Percentage of repeat customers in department stores. |
8.5 Average dwell time of customers in department stores. |
9 Kenya Department Stores Market - Opportunity Assessment |
9.1 Kenya Department Stores Market Opportunity Assessment, By Product, 2021 & 2031F |
10 Kenya Department Stores Market - Competitive Landscape |
10.1 Kenya Department Stores Market Revenue Share, By Companies, 2024 |
10.2 Kenya Department Stores Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |