| Product Code: ETC12635221 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Lassi Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Lassi Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Lassi Market - Industry Life Cycle |
3.4 Kenya Lassi Market - Porter's Five Forces |
3.5 Kenya Lassi Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Kenya Lassi Market Revenues & Volume Share, By Flavor, 2021 & 2031F |
3.7 Kenya Lassi Market Revenues & Volume Share, By Packaging, 2021 & 2031F |
3.8 Kenya Lassi Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.9 Kenya Lassi Market Revenues & Volume Share, By Consumer Age Group, 2021 & 2031F |
4 Kenya Lassi Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers leading to a shift towards healthier beverage options like lassi. |
4.2.2 Growing popularity of ethnic cuisines and beverages, boosting the demand for traditional drinks like lassi. |
4.2.3 Rising disposable incomes in Kenya, enabling consumers to spend more on premium and specialty beverages. |
4.3 Market Restraints |
4.3.1 Seasonal fluctuations in demand for lassi due to variations in weather conditions impacting consumption patterns. |
4.3.2 Limited availability of high-quality dairy products and traditional ingredients needed for lassi preparation. |
4.3.3 Intense competition from other beverage categories like smoothies and juices affecting market penetration. |
5 Kenya Lassi Market Trends |
6 Kenya Lassi Market, By Types |
6.1 Kenya Lassi Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Lassi Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Kenya Lassi Market Revenues & Volume, By Sweet Lassi, 2021 - 2031F |
6.1.4 Kenya Lassi Market Revenues & Volume, By Salted Lassi, 2021 - 2031F |
6.1.5 Kenya Lassi Market Revenues & Volume, By Fruit-Flavored Lassi, 2021 - 2031F |
6.1.6 Kenya Lassi Market Revenues & Volume, By Spiced Lassi, 2021 - 2031F |
6.1.7 Kenya Lassi Market Revenues & Volume, By Probiotic Lassi, 2021 - 2031F |
6.2 Kenya Lassi Market, By Flavor |
6.2.1 Overview and Analysis |
6.2.2 Kenya Lassi Market Revenues & Volume, By Mango, 2021 - 2031F |
6.2.3 Kenya Lassi Market Revenues & Volume, By Strawberry, 2021 - 2031F |
6.2.4 Kenya Lassi Market Revenues & Volume, By Rose, 2021 - 2031F |
6.2.5 Kenya Lassi Market Revenues & Volume, By Cardamom, 2021 - 2031F |
6.2.6 Kenya Lassi Market Revenues & Volume, By Saffron, 2021 - 2031F |
6.3 Kenya Lassi Market, By Packaging |
6.3.1 Overview and Analysis |
6.3.2 Kenya Lassi Market Revenues & Volume, By Bottles, 2021 - 2031F |
6.3.3 Kenya Lassi Market Revenues & Volume, By Cartons, 2021 - 2031F |
6.3.4 Kenya Lassi Market Revenues & Volume, By Pouches, 2021 - 2031F |
6.3.5 Kenya Lassi Market Revenues & Volume, By Cans, 2021 - 2031F |
6.3.6 Kenya Lassi Market Revenues & Volume, By Glass Jars, 2021 - 2031F |
6.4 Kenya Lassi Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Kenya Lassi Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.3 Kenya Lassi Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.4.4 Kenya Lassi Market Revenues & Volume, By Online Retailers, 2021 - 2031F |
6.4.5 Kenya Lassi Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.6 Kenya Lassi Market Revenues & Volume, By Hypermarkets, 2021 - 2031F |
6.5 Kenya Lassi Market, By Consumer Age Group |
6.5.1 Overview and Analysis |
6.5.2 Kenya Lassi Market Revenues & Volume, By Children, 2021 - 2031F |
6.5.3 Kenya Lassi Market Revenues & Volume, By Adults, 2021 - 2031F |
6.5.4 Kenya Lassi Market Revenues & Volume, By Seniors, 2021 - 2031F |
6.5.5 Kenya Lassi Market Revenues & Volume, By All Ages, 2021 - 2031F |
6.5.6 Kenya Lassi Market Revenues & Volume, By Teenagers, 2021 - 2031F |
7 Kenya Lassi Market Import-Export Trade Statistics |
7.1 Kenya Lassi Market Export to Major Countries |
7.2 Kenya Lassi Market Imports from Major Countries |
8 Kenya Lassi Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms promoting lassi consumption. |
8.2 Number of lassi recipe searches and online engagement indicating interest and demand. |
8.3 Participation in cultural events or food festivals promoting lassi as a traditional beverage. |
8.4 Number of new lassi product launches and innovations in the market showcasing growth and diversification. |
9 Kenya Lassi Market - Opportunity Assessment |
9.1 Kenya Lassi Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Kenya Lassi Market Opportunity Assessment, By Flavor, 2021 & 2031F |
9.3 Kenya Lassi Market Opportunity Assessment, By Packaging, 2021 & 2031F |
9.4 Kenya Lassi Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.5 Kenya Lassi Market Opportunity Assessment, By Consumer Age Group, 2021 & 2031F |
10 Kenya Lassi Market - Competitive Landscape |
10.1 Kenya Lassi Market Revenue Share, By Companies, 2024 |
10.2 Kenya Lassi Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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