| Product Code: ETC7806361 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Liquid Makeup Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Liquid Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Liquid Makeup Market - Industry Life Cycle |
3.4 Kenya Liquid Makeup Market - Porter's Five Forces |
3.5 Kenya Liquid Makeup Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Kenya Liquid Makeup Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Kenya Liquid Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among Kenyan consumers |
4.2.2 Growing influence of social media and beauty influencers promoting liquid makeup products |
4.2.3 Rising awareness about beauty and personal grooming among the Kenyan population |
4.3 Market Restraints |
4.3.1 High import duties on cosmetic products impacting affordability |
4.3.2 Limited availability of premium liquid makeup brands in the Kenyan market |
5 Kenya Liquid Makeup Market Trends |
6 Kenya Liquid Makeup Market, By Types |
6.1 Kenya Liquid Makeup Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Kenya Liquid Makeup Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Kenya Liquid Makeup Market Revenues & Volume, By Foundation, 2021- 2031F |
6.1.4 Kenya Liquid Makeup Market Revenues & Volume, By Eye Products, 2021- 2031F |
6.1.5 Kenya Liquid Makeup Market Revenues & Volume, By Concealer, 2021- 2031F |
6.1.6 Kenya Liquid Makeup Market Revenues & Volume, By Lip Products, 2021- 2031F |
6.1.7 Kenya Liquid Makeup Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Kenya Liquid Makeup Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Kenya Liquid Makeup Market Revenues & Volume, By Online, 2021- 2031F |
6.2.3 Kenya Liquid Makeup Market Revenues & Volume, By Offline, 2021- 2031F |
7 Kenya Liquid Makeup Market Import-Export Trade Statistics |
7.1 Kenya Liquid Makeup Market Export to Major Countries |
7.2 Kenya Liquid Makeup Market Imports from Major Countries |
8 Kenya Liquid Makeup Market Key Performance Indicators |
8.1 Number of liquid makeup brands entering the Kenyan market |
8.2 Growth in the number of beauty influencers collaborating with liquid makeup brands |
8.3 Increase in the average spending on liquid makeup products per capita in Kenya |
9 Kenya Liquid Makeup Market - Opportunity Assessment |
9.1 Kenya Liquid Makeup Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Kenya Liquid Makeup Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Kenya Liquid Makeup Market - Competitive Landscape |
10.1 Kenya Liquid Makeup Market Revenue Share, By Companies, 2024 |
10.2 Kenya Liquid Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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