| Product Code: ETC12933397 | Publication Date: Apr 2025 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Mate Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Mate Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Mate Market - Industry Life Cycle |
3.4 Kenya Mate Market - Porter's Five Forces |
3.5 Kenya Mate Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Kenya Mate Market Revenues & Volume Share, By Processing Type, 2021 & 2031F |
3.7 Kenya Mate Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.8 Kenya Mate Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Kenya Mate Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing health consciousness among consumers |
4.2.2 Increasing disposable income in Kenya |
4.2.3 Rising demand for natural and organic products |
4.2.4 Expansion of distribution channels for mate products |
4.2.5 Growing awareness about the health benefits of mate consumption |
4.3 Market Restraints |
4.3.1 High competition from other beverages in the market |
4.3.2 Price fluctuations of mate products |
4.3.3 Lack of awareness and understanding about mate products among consumers |
4.3.4 Regulatory challenges related to import/export of mate products |
4.3.5 Limited availability of quality mate products in the market |
5 Kenya Mate Market Trends |
6 Kenya Mate Market, By Types |
6.1 Kenya Mate Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Mate Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Kenya Mate Market Revenues & Volume, By Traditional, 2021 - 2031F |
6.1.4 Kenya Mate Market Revenues & Volume, By Flavored, 2021 - 2031F |
6.1.5 Kenya Mate Market Revenues & Volume, By Instant, 2021 - 2031F |
6.2 Kenya Mate Market, By Processing Type |
6.2.1 Overview and Analysis |
6.2.2 Kenya Mate Market Revenues & Volume, By Loose Leaf, 2021 - 2031F |
6.2.3 Kenya Mate Market Revenues & Volume, By Powdered, 2021 - 2031F |
6.2.4 Kenya Mate Market Revenues & Volume, By Extract-Based, 2021 - 2031F |
6.3 Kenya Mate Market, By Packaging Type |
6.3.1 Overview and Analysis |
6.3.2 Kenya Mate Market Revenues & Volume, By Boxes & Bags, 2021 - 2031F |
6.3.3 Kenya Mate Market Revenues & Volume, By Tins & Jars, 2021 - 2031F |
6.3.4 Kenya Mate Market Revenues & Volume, By Sachets, 2021 - 2031F |
6.4 Kenya Mate Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Kenya Mate Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.3 Kenya Mate Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.4 Kenya Mate Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
7 Kenya Mate Market Import-Export Trade Statistics |
7.1 Kenya Mate Market Export to Major Countries |
7.2 Kenya Mate Market Imports from Major Countries |
8 Kenya Mate Market Key Performance Indicators |
8.1 Number of new product launches in the mate market |
8.2 Growth in online sales of mate products |
8.3 Increase in the number of mate cafes and outlets in Kenya |
8.4 Consumer surveys indicating preference for mate products |
8.5 Growth in the number of mate product reviews and mentions on social media |
9 Kenya Mate Market - Opportunity Assessment |
9.1 Kenya Mate Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Kenya Mate Market Opportunity Assessment, By Processing Type, 2021 & 2031F |
9.3 Kenya Mate Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
9.4 Kenya Mate Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Kenya Mate Market - Competitive Landscape |
10.1 Kenya Mate Market Revenue Share, By Companies, 2024 |
10.2 Kenya Mate Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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