| Product Code: ETC10670293 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
The import trend for Kenya Mijiu market in Kenya showed a steady increase from 2018 to 2020, with a notable surge in demand for this product. However, there was a slight decline in imports in 2021 due to changing consumer preferences and market conditions.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Mijiu Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Mijiu Market Revenues & Volume, 2022 & 2032F |
3.3 Kenya Mijiu Market - Industry Life Cycle |
3.4 Kenya Mijiu Market - Porter's Five Forces |
3.5 Kenya Mijiu Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Kenya Mijiu Market Revenues & Volume Share, By Alcohol Content, 2022 & 2032F |
3.7 Kenya Mijiu Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
3.8 Kenya Mijiu Market Revenues & Volume Share, By Packaging Type, 2022 & 2032F |
3.9 Kenya Mijiu Market Revenues & Volume Share, By End User, 2022 & 2032F |
4 Kenya Mijiu Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Kenya Mijiu Market Trends |
6 Kenya Mijiu Market, By Types |
6.1 Kenya Mijiu Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Mijiu Market Revenues & Volume, By Type, 2022 - 2032F |
6.1.3 Kenya Mijiu Market Revenues & Volume, By Rice Wine, 2022 - 2032F |
6.1.4 Kenya Mijiu Market Revenues & Volume, By Aged Mijiu, 2022 - 2032F |
6.1.5 Kenya Mijiu Market Revenues & Volume, By Flavored Mijiu, 2022 - 2032F |
6.1.6 Kenya Mijiu Market Revenues & Volume, By Others, 2022 - 2032F |
6.2 Kenya Mijiu Market, By Alcohol Content |
6.2.1 Overview and Analysis |
6.2.2 Kenya Mijiu Market Revenues & Volume, By Low Alcohol, 2022 - 2032F |
6.2.3 Kenya Mijiu Market Revenues & Volume, By Medium Alcohol, 2022 - 2032F |
6.2.4 Kenya Mijiu Market Revenues & Volume, By High Alcohol, 2022 - 2032F |
6.2.5 Kenya Mijiu Market Revenues & Volume, By Others, 2022 - 2032F |
6.3 Kenya Mijiu Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Kenya Mijiu Market Revenues & Volume, By Supermarkets, 2022 - 2032F |
6.3.3 Kenya Mijiu Market Revenues & Volume, By Online Retail, 2022 - 2032F |
6.3.4 Kenya Mijiu Market Revenues & Volume, By Specialty Stores, 2022 - 2032F |
6.3.5 Kenya Mijiu Market Revenues & Volume, By Others, 2022 - 2032F |
6.4 Kenya Mijiu Market, By Packaging Type |
6.4.1 Overview and Analysis |
6.4.2 Kenya Mijiu Market Revenues & Volume, By Glass Bottles, 2022 - 2032F |
6.4.3 Kenya Mijiu Market Revenues & Volume, By Ceramic Jars, 2022 - 2032F |
6.4.4 Kenya Mijiu Market Revenues & Volume, By Plastic Containers, 2022 - 2032F |
6.4.5 Kenya Mijiu Market Revenues & Volume, By Others, 2022 - 2032F |
6.5 Kenya Mijiu Market, By End User |
6.5.1 Overview and Analysis |
6.5.2 Kenya Mijiu Market Revenues & Volume, By Restaurants, 2022 - 2032F |
6.5.3 Kenya Mijiu Market Revenues & Volume, By Households, 2022 - 2032F |
6.5.4 Kenya Mijiu Market Revenues & Volume, By Hotels & Bars, 2022 - 2032F |
6.5.5 Kenya Mijiu Market Revenues & Volume, By Others, 2022 - 2032F |
7 Kenya Mijiu Market Import-Export Trade Statistics |
7.1 Kenya Mijiu Market Export to Major Countries |
7.2 Kenya Mijiu Market Imports from Major Countries |
8 Kenya Mijiu Market Key Performance Indicators |
9 Kenya Mijiu Market - Opportunity Assessment |
9.1 Kenya Mijiu Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Kenya Mijiu Market Opportunity Assessment, By Alcohol Content, 2022 & 2032F |
9.3 Kenya Mijiu Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
9.4 Kenya Mijiu Market Opportunity Assessment, By Packaging Type, 2022 & 2032F |
9.5 Kenya Mijiu Market Opportunity Assessment, By End User, 2022 & 2032F |
10 Kenya Mijiu Market - Competitive Landscape |
10.1 Kenya Mijiu Market Revenue Share, By Companies, 2025 |
10.2 Kenya Mijiu Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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