| Product Code: ETC7807698 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Mobile Payment Technologies Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Mobile Payment Technologies Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Mobile Payment Technologies Market - Industry Life Cycle |
3.4 Kenya Mobile Payment Technologies Market - Porter's Five Forces |
3.5 Kenya Mobile Payment Technologies Market Revenues & Volume Share, By Payment Mode, 2021 & 2031F |
3.6 Kenya Mobile Payment Technologies Market Revenues & Volume Share, By Purcahse Type, 2021 & 2031F |
3.7 Kenya Mobile Payment Technologies Market Revenues & Volume Share, By End user, 2021 & 2031F |
4 Kenya Mobile Payment Technologies Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration rates in Kenya |
4.2.2 Growing internet and mobile data usage |
4.2.3 Government initiatives promoting cashless transactions |
4.2.4 Expansion of mobile payment services by telecom companies |
4.2.5 Rising consumer demand for convenient and secure payment options |
4.3 Market Restraints |
4.3.1 Limited internet infrastructure in some regions of Kenya |
4.3.2 Concerns regarding data security and privacy |
4.3.3 Low levels of financial inclusion and digital literacy |
4.3.4 Regulatory challenges and compliance requirements |
4.3.5 Competition from traditional banking services |
5 Kenya Mobile Payment Technologies Market Trends |
6 Kenya Mobile Payment Technologies Market, By Types |
6.1 Kenya Mobile Payment Technologies Market, By Payment Mode |
6.1.1 Overview and Analysis |
6.1.2 Kenya Mobile Payment Technologies Market Revenues & Volume, By Payment Mode, 2021- 2031F |
6.1.3 Kenya Mobile Payment Technologies Market Revenues & Volume, By Proximity Payment, 2021- 2031F |
6.1.4 Kenya Mobile Payment Technologies Market Revenues & Volume, By Remote Payment, 2021- 2031F |
6.2 Kenya Mobile Payment Technologies Market, By Purcahse Type |
6.2.1 Overview and Analysis |
6.2.2 Kenya Mobile Payment Technologies Market Revenues & Volume, By Airtime Transfers, 2021- 2031F |
6.2.3 Kenya Mobile Payment Technologies Market Revenues & Volume, By Top-ups, 2021- 2031F |
6.2.4 Kenya Mobile Payment Technologies Market Revenues & Volume, By Merchandie, 2021- 2031F |
6.2.5 Kenya Mobile Payment Technologies Market Revenues & Volume, By Coupons, 2021- 2031F |
6.2.6 Kenya Mobile Payment Technologies Market Revenues & Volume, By Money Transfer and Payment, 2021- 2031F |
6.2.7 Kenya Mobile Payment Technologies Market Revenues & Volume, By Travel and Ticketing, 2021- 2031F |
6.3 Kenya Mobile Payment Technologies Market, By End user |
6.3.1 Overview and Analysis |
6.3.2 Kenya Mobile Payment Technologies Market Revenues & Volume, By BFSI, 2021- 2031F |
6.3.3 Kenya Mobile Payment Technologies Market Revenues & Volume, By Retail, 2021- 2031F |
6.3.4 Kenya Mobile Payment Technologies Market Revenues & Volume, By Media and Entertainment, 2021- 2031F |
6.3.5 Kenya Mobile Payment Technologies Market Revenues & Volume, By Hospitality and Tourism, 2021- 2031F |
6.3.6 Kenya Mobile Payment Technologies Market Revenues & Volume, By Education, 2021- 2031F |
6.3.7 Kenya Mobile Payment Technologies Market Revenues & Volume, By Healthcare, 2021- 2031F |
6.3.8 Kenya Mobile Payment Technologies Market Revenues & Volume, By Others, 2021- 2031F |
6.3.9 Kenya Mobile Payment Technologies Market Revenues & Volume, By Others, 2021- 2031F |
7 Kenya Mobile Payment Technologies Market Import-Export Trade Statistics |
7.1 Kenya Mobile Payment Technologies Market Export to Major Countries |
7.2 Kenya Mobile Payment Technologies Market Imports from Major Countries |
8 Kenya Mobile Payment Technologies Market Key Performance Indicators |
8.1 Number of active mobile payment users |
8.2 Transaction volume and value processed through mobile payment platforms |
8.3 Adoption rates of mobile payment technologies among different demographic segments |
8.4 Number of merchants accepting mobile payments |
8.5 Rate of growth in mobile payment transaction frequency |
9 Kenya Mobile Payment Technologies Market - Opportunity Assessment |
9.1 Kenya Mobile Payment Technologies Market Opportunity Assessment, By Payment Mode, 2021 & 2031F |
9.2 Kenya Mobile Payment Technologies Market Opportunity Assessment, By Purcahse Type, 2021 & 2031F |
9.3 Kenya Mobile Payment Technologies Market Opportunity Assessment, By End user, 2021 & 2031F |
10 Kenya Mobile Payment Technologies Market - Competitive Landscape |
10.1 Kenya Mobile Payment Technologies Market Revenue Share, By Companies, 2024 |
10.2 Kenya Mobile Payment Technologies Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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