Kenya Mobile Value Added Services (MVAS) Market (2025-2031) Outlook | Revenue, Share, Companies, Growth, Industry, Analysis, Trends, Forecast, Value & Size

Name: Kenya Mobile Value Added Services (MVAS) Market (2025-2031) | Outlook Growth & Share
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy

Market Forecast By Solution (SMS, MMS, Location Based Services, Mobile Email & IM, Mobile Money, Mobile Advertising, Mobile Infotainment), By End User (SMBs, Enterprises), By Vertical (BFSI, Media and Entertainment, Healthcare, Education, Retail, Government, Telecom & IT, Others) And Competitive Landscape

Product Code: ETC4383171	Publication Date: Jul 2023	Updated Date: Sep 2025	Product Type: Report
Publisher: 6Wresearch	Author: Ravi Bhandari	No. of Pages: 85	No. of Figures: 45	No. of Tables: 25

Key Highlights of the Report:

Kenya Mobile Value Added Services (MVAS) Market Outlook
Market Size of Kenya Mobile Value Added Services (MVAS) Market, 2024
Forecast of Kenya Mobile Value Added Services (MVAS) Market, 2031
Historical Data and Forecast of Kenya Mobile Value Added Services (MVAS) Revenues & Volume for the Period 2021 - 2031
Kenya Mobile Value Added Services (MVAS) Market Trend Evolution
Kenya Mobile Value Added Services (MVAS) Market Drivers and Challenges
Kenya Mobile Value Added Services (MVAS) Price Trends
Kenya Mobile Value Added Services (MVAS) Porter's Five Forces
Kenya Mobile Value Added Services (MVAS) Industry Life Cycle
Historical Data and Forecast of Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume By Solution for the Period 2021 - 2031
Historical Data and Forecast of Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume By SMS for the Period 2021 - 2031
Historical Data and Forecast of Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume By MMS for the Period 2021 - 2031
Historical Data and Forecast of Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume By Location Based Services for the Period 2021 - 2031
Historical Data and Forecast of Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Email & IM for the Period 2021 - 2031
Historical Data and Forecast of Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Money for the Period 2021 - 2031
Historical Data and Forecast of Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Advertising for the Period 2021 - 2031
Historical Data and Forecast of Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Infotainment for the Period 2021 - 2031
Historical Data and Forecast of Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume By End User for the Period 2021 - 2031
Historical Data and Forecast of Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume By SMBs for the Period 2021 - 2031
Historical Data and Forecast of Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume By Enterprises for the Period 2021 - 2031
Historical Data and Forecast of Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume By Vertical for the Period 2021 - 2031
Historical Data and Forecast of Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume By BFSI for the Period 2021 - 2031
Historical Data and Forecast of Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume By Media and Entertainment for the Period 2021 - 2031
Historical Data and Forecast of Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume By Healthcare for the Period 2021 - 2031
Historical Data and Forecast of Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume By Education for the Period 2021 - 2031
Historical Data and Forecast of Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume By Retail for the Period 2021 - 2031
Historical Data and Forecast of Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume By Government for the Period 2021 - 2031
Historical Data and Forecast of Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume By Telecom & IT for the Period 2021 - 2031
Historical Data and Forecast of Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume By Others for the Period 2021 - 2031
Kenya Mobile Value Added Services (MVAS) Import Export Trade Statistics
Market Opportunity Assessment By Solution
Market Opportunity Assessment By End User
Market Opportunity Assessment By Vertical
Kenya Mobile Value Added Services (MVAS) Top Companies Market Share
Kenya Mobile Value Added Services (MVAS) Competitive Benchmarking By Technical and Operational Parameters
Kenya Mobile Value Added Services (MVAS) Company Profiles
Kenya Mobile Value Added Services (MVAS) Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Kenya Mobile Value Added Services (MVAS) Market Overview

3.1 Kenya Country Macro Economic Indicators

3.2 Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume, 2021 & 2031F

3.3 Kenya Mobile Value Added Services (MVAS) Market - Industry Life Cycle

3.4 Kenya Mobile Value Added Services (MVAS) Market - Porter's Five Forces

3.5 Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By Solution, 2021 & 2031F

3.6 Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By End User, 2021 & 2031F

3.7 Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By Vertical, 2021 & 2031F

4 Kenya Mobile Value Added Services (MVAS) Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing smartphone penetration in Kenya leading to higher demand for mobile value-added services.

4.2.2 Growing adoption of digital payment solutions and mobile money services in Kenya.

4.2.3 Rising internet penetration and access to mobile data services driving the usage of value-added services.

4.3 Market Restraints

4.3.1 Limited network coverage and connectivity issues in certain rural areas of Kenya.

4.3.2 Low levels of digital literacy among certain segments of the population hindering the adoption of mobile value-added services.

4.3.3 Regulatory challenges and uncertainty impacting the growth and innovation in the mobile value-added services market in Kenya.

5 Kenya Mobile Value Added Services (MVAS) Market Trends

6 Kenya Mobile Value Added Services (MVAS) Market, By Types

6.1 Kenya Mobile Value Added Services (MVAS) Market, By Solution

6.1.1 Overview and Analysis

6.1.2 Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume, By Solution, 2021 - 2031F

6.1.3 Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume, By SMS, 2021 - 2031F

6.1.4 Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume, By MMS, 2021 - 2031F

6.1.5 Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume, By Location Based Services, 2021 - 2031F

6.1.6 Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Email & IM, 2021 - 2031F

6.1.7 Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Money, 2021 - 2031F

6.1.8 Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Advertising, 2021 - 2031F

6.2 Kenya Mobile Value Added Services (MVAS) Market, By End User

6.2.1 Overview and Analysis

6.2.2 Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume, By SMBs, 2021 - 2031F

6.2.3 Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume, By Enterprises, 2021 - 2031F

6.3 Kenya Mobile Value Added Services (MVAS) Market, By Vertical

6.3.1 Overview and Analysis

6.3.2 Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume, By BFSI, 2021 - 2031F

6.3.3 Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume, By Media and Entertainment, 2021 - 2031F

6.3.4 Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume, By Healthcare, 2021 - 2031F

6.3.5 Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume, By Education, 2021 - 2031F

6.3.6 Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume, By Retail, 2021 - 2031F

6.3.7 Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume, By Government, 2021 - 2031F

6.3.8 Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume, By Others, 2021 - 2031F

6.3.9 Kenya Mobile Value Added Services (MVAS) Market Revenues & Volume, By Others, 2021 - 2031F

7 Kenya Mobile Value Added Services (MVAS) Market Import-Export Trade Statistics

7.1 Kenya Mobile Value Added Services (MVAS) Market Export to Major Countries

7.2 Kenya Mobile Value Added Services (MVAS) Market Imports from Major Countries

8 Kenya Mobile Value Added Services (MVAS) Market Key Performance Indicators

8.1 Average revenue per user (ARPU) for mobile value-added services.

8.2 Monthly active users (MAUs) of mobile value-added services.

8.3 Customer retention rate for mobile value-added services.

8.4 Average revenue growth rate for mobile value-added services.

8.5 Average session duration or engagement metrics for mobile value-added services.

9 Kenya Mobile Value Added Services (MVAS) Market - Opportunity Assessment

9.1 Kenya Mobile Value Added Services (MVAS) Market Opportunity Assessment, By Solution, 2021 & 2031F

9.2 Kenya Mobile Value Added Services (MVAS) Market Opportunity Assessment, By End User, 2021 & 2031F

9.3 Kenya Mobile Value Added Services (MVAS) Market Opportunity Assessment, By Vertical, 2021 & 2031F

10 Kenya Mobile Value Added Services (MVAS) Market - Competitive Landscape

10.1 Kenya Mobile Value Added Services (MVAS) Market Revenue Share, By Companies, 2024

10.2 Kenya Mobile Value Added Services (MVAS) Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

Africa Mobile Value Added Services (MVAS) Market

Algeria Mobile Value Added Services (MVAS) Market

Asia Pacific Mobile Value Added Services (MVAS) Market

Europe Mobile Value Added Services (MVAS) Market

Middle East Mobile Value Added Services (MVAS) Market

Morocco Mobile Value Added Services (MVAS) Market

Nigeria Mobile Value Added Services (MVAS) Market

North America Mobile Value Added Services (MVAS) Market

South Africa Mobile Value Added Services (MVAS) Market

Tunisia Mobile Value Added Services (MVAS) Market

Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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