Kenya Mobility as a Service Market (2025-2031) Outlook | Analysis, Trends, Share, Growth, Companies, Forecast, Value, Industry, Revenue & Size
Market Forecast By Service Type (Ride Hailing, Car Sharing, Micromobility, Bus Sharing, Train Services), By Solution Type (Technology Platforms, Payment Engines, Navigation Solutions, Telecom Connectivity Providers, Ticketing Solutions, Insurance Services), By Transportation Type (Public, Private), By Vehicle Type (Micromobility, Four-wheelers, Buses, Trains), By Application Type (Personalized Application Services, Journey Management, Journey Planning, Flexible Payments & Transactions), By Operating System (Android, iOS, Others), By Business Model (Business-to-Business, Business-to-Consumer, Peer-to-Peer), By Propulsion Type (ICE Vehicle, Electric Vehicle, Hybrid Electric Vehicle, CNG/LPG Vehicle) And Competitive Landscape
| Product Code: ETC4568811 | Publication Date: Jul 2023 | Updated Date: Sep 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
Kenya Mobility as a Service Market Overview
The mobility as a service (MaaS) market in Kenya is expanding, providing integrated and on-demand transportation solutions. MaaS platforms combine various transport services such as public transit, ride-sharing, and bike-sharing into a single accessible service.
Drivers of the market
The mobility as a service (MaaS) market in Kenya is driven by the shift towards shared mobility, multimodal transportation, and integrated mobility solutions, enabling seamless access to transportation services via mobile apps, driven by urbanization, congestion, and sustainability goals.
Challenges of the market
Challenges in the mobility as a service market in Kenya include infrastructure limitations affecting transportation options, affordability issues for accessing mobility services, and regulatory constraints on ride-sharing and bike-sharing initiatives. Moreover, concerns regarding data privacy, service reliability, and interoperability impact market adoption and investment in mobility solutions.
Government Policy of the market
The Mobility as a Service (MaaS) Market in Kenya faces the challenge of integrating various transportation modes into a cohesive system. Fragmented regulatory frameworks and the dominance of informal transport sectors such as matatus (minibuses) complicate efforts to create a unified service platform. Additionally, there is a lack of digital infrastructure to support the seamless operation of MaaS solutions. Public awareness and acceptance are also hurdles, as potential users may be resistant to changing their established travel habits and may lack trust in digital payment systems.
Key Highlights of the Report:
- Kenya Mobility as a Service Market Outlook
- Market Size of Kenya Mobility as a Service Market, 2024
- Forecast of Kenya Mobility as a Service Market, 2031
- Historical Data and Forecast of Kenya Mobility as a Service Revenues & Volume for the Period 2021-2031
- Kenya Mobility as a Service Market Trend Evolution
- Kenya Mobility as a Service Market Drivers and Challenges
- Kenya Mobility as a Service Price Trends
- Kenya Mobility as a Service Porter's Five Forces
- Kenya Mobility as a Service Industry Life Cycle
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Service Type for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Ride Hailing for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Car Sharing for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Micromobility for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Bus Sharing for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Train Services for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Solution Type for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Technology Platforms for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Payment Engines for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Navigation Solutions for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Telecom Connectivity Providers for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Ticketing Solutions for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Insurance Services for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Transportation Type for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Public for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Private for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Vehicle Type for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Micromobility for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Four-wheelers for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Buses for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Trains for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Application Type for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Personalized Application Services for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Journey Management for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Journey Planning for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Flexible Payments & Transactions for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Operating System for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Android for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By iOS for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Others for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Business Model for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Business-to-Business for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Business-to-Consumer for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Peer-to-Peer for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Propulsion Type for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By ICE Vehicle for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Electric Vehicle for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By Hybrid Electric Vehicle for the Period 2021-2031
- Historical Data and Forecast of Kenya Mobility as a Service Market Revenues & Volume By CNG/LPG Vehicle for the Period 2021-2031
- Kenya Mobility as a Service Import Export Trade Statistics
- Market Opportunity Assessment By Service Type
- Market Opportunity Assessment By Solution Type
- Market Opportunity Assessment By Transportation Type
- Market Opportunity Assessment By Vehicle Type
- Market Opportunity Assessment By Application Type
- Market Opportunity Assessment By Operating System
- Market Opportunity Assessment By Business Model
- Market Opportunity Assessment By Propulsion Type
- Kenya Mobility as a Service Top Companies Market Share
- Kenya Mobility as a Service Competitive Benchmarking By Technical and Operational Parameters
- Kenya Mobility as a Service Company Profiles
- Kenya Mobility as a Service Key Strategic Recommendations
What are the key trends shaping the future of Kenya's mobility as a service market?
The future of Kenya's mobility as a service market is likely to be influenced by factors such as the continued expansion of ride-hailing services like Uber and Bolt, the adoption of electric vehicles by companies like Nopia Ride, and the integration of digital payment solutions by companies such as Little Cab.
The Kenya mobility as a service market offers opportunities for companies like Little Cab, Uber, and Bolt to expand their services beyond ride-hailing to include services like bike-sharing, e-scooters, and public transportation integration, tapping into the growing demand for seamless and convenient mobility solutions in urban areas.
The Kenya MaaS market is primarily driven by the increasing urban population, growth in smartphone usage, and demand for convenient transportation solutions. However, challenges such as limited infrastructure, regulatory hurdles, and competition from traditional transportation services impact market growth. The dynamics are shaped by the entry of tech companies like Safaricom's Little Cab and Uber, as well as innovations in payment platforms like M-Pesa, influencing how consumers access and pay for integrated mobility services.
Customer preferences in the Kenya mobility as a service market are increasingly shaped by factors such as convenience, affordability, and sustainability. Companies like Little Cab and Safaricom's M-Pesa have successfully integrated mobile payment options into their platforms, catering to the tech-savvy population in Kenya. Additionally, the demand for eco-friendly transportation options has led to the rise of electric scooter-sharing services like Ecobodaa, reflecting a growing preference for sustainable travel solutions among consumers.
The key factors driving growth in the Kenya Mobility as a Service market include the increasing urbanization in major cities like Nairobi, leading to traffic congestion and a greater need for efficient transportation solutions. Companies like Little Cab and Uber are actively expanding their services in Kenya, offering diverse mobility options such as ride-hailing, bike-sharing, and public transportation integration. Additionally, the government's initiatives to promote digital payment systems and smart mobility solutions are further accelerating the adoption of Mobility as a Service in the country.
6Wresearch actively monitors the Kenya Mobility as a Service Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Kenya Mobility as a Service Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Mobility as a Service Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Mobility as a Service Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Mobility as a Service Market - Industry Life Cycle |
3.4 Kenya Mobility as a Service Market - Porter's Five Forces |
3.5 Kenya Mobility as a Service Market Revenues & Volume Share, By Service Type, 2021 & 2031F |
3.6 Kenya Mobility as a Service Market Revenues & Volume Share, By Solution Type, 2021 & 2031F |
3.7 Kenya Mobility as a Service Market Revenues & Volume Share, By Transportation Type, 2021 & 2031F |
3.8 Kenya Mobility as a Service Market Revenues & Volume Share, By Vehicle Type, 2021 & 2031F |
3.9 Kenya Mobility as a Service Market Revenues & Volume Share, By Application Type, 2021 & 2031F |
3.10 Kenya Mobility as a Service Market Revenues & Volume Share, By Operating System, 2021 & 2031F |
3.11 Kenya Mobility as a Service Market Revenues & Volume Share, By Business Model, 2021 & 2031F |
4 Kenya Mobility as a Service Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and congestion in major cities in Kenya boosting demand for efficient transportation solutions. |
4.2.2 Growing smartphone penetration and internet connectivity driving the adoption of mobile-based mobility services. |
4.2.3 Government initiatives promoting sustainable transportation options and reducing traffic congestion. |
4.3 Market Restraints |
4.3.1 Infrastructure challenges such as inadequate road networks and lack of proper public transportation systems. |
4.3.2 Concerns related to data privacy and cybersecurity hindering trust in digital mobility platforms. |
5 Kenya Mobility as a Service Market Trends |
6 Kenya Mobility as a Service Market, By Types |
6.1 Kenya Mobility as a Service Market, By Service Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Mobility as a Service Market Revenues & Volume, By Service Type, 2021-2031F |
6.1.3 Kenya Mobility as a Service Market Revenues & Volume, By Ride Hailing, 2021-2031F |
6.1.4 Kenya Mobility as a Service Market Revenues & Volume, By Car Sharing, 2021-2031F |
6.1.5 Kenya Mobility as a Service Market Revenues & Volume, By Micromobility, 2021-2031F |
6.1.6 Kenya Mobility as a Service Market Revenues & Volume, By Bus Sharing, 2021-2031F |
6.1.7 Kenya Mobility as a Service Market Revenues & Volume, By Train Services, 2021-2031F |
6.2 Kenya Mobility as a Service Market, By Solution Type |
6.2.1 Overview and Analysis |
6.2.2 Kenya Mobility as a Service Market Revenues & Volume, By Technology Platforms, 2021-2031F |
6.2.3 Kenya Mobility as a Service Market Revenues & Volume, By Payment Engines, 2021-2031F |
6.2.4 Kenya Mobility as a Service Market Revenues & Volume, By Navigation Solutions, 2021-2031F |
6.2.5 Kenya Mobility as a Service Market Revenues & Volume, By Telecom Connectivity Providers, 2021-2031F |
6.2.6 Kenya Mobility as a Service Market Revenues & Volume, By Ticketing Solutions, 2021-2031F |
6.2.7 Kenya Mobility as a Service Market Revenues & Volume, By Insurance Services, 2021-2031F |
6.3 Kenya Mobility as a Service Market, By Transportation Type |
6.3.1 Overview and Analysis |
6.3.2 Kenya Mobility as a Service Market Revenues & Volume, By Public, 2021-2031F |
6.3.3 Kenya Mobility as a Service Market Revenues & Volume, By Private, 2021-2031F |
6.4 Kenya Mobility as a Service Market, By Vehicle Type |
6.4.1 Overview and Analysis |
6.4.2 Kenya Mobility as a Service Market Revenues & Volume, By Micromobility, 2021-2031F |
6.4.3 Kenya Mobility as a Service Market Revenues & Volume, By Four-wheelers, 2021-2031F |
6.4.4 Kenya Mobility as a Service Market Revenues & Volume, By Buses, 2021-2031F |
6.4.5 Kenya Mobility as a Service Market Revenues & Volume, By Trains, 2021-2031F |
6.5 Kenya Mobility as a Service Market, By Application Type |
6.5.1 Overview and Analysis |
6.5.2 Kenya Mobility as a Service Market Revenues & Volume, By Personalized Application Services, 2021-2031F |
6.5.3 Kenya Mobility as a Service Market Revenues & Volume, By Journey Management, 2021-2031F |
6.5.4 Kenya Mobility as a Service Market Revenues & Volume, By Journey Planning, 2021-2031F |
6.5.5 Kenya Mobility as a Service Market Revenues & Volume, By Flexible Payments & Transactions, 2021-2031F |
6.6 Kenya Mobility as a Service Market, By Operating System |
6.6.1 Overview and Analysis |
6.6.2 Kenya Mobility as a Service Market Revenues & Volume, By Android, 2021-2031F |
6.6.3 Kenya Mobility as a Service Market Revenues & Volume, By iOS, 2021-2031F |
6.6.4 Kenya Mobility as a Service Market Revenues & Volume, By Others, 2021-2031F |
6.7 Kenya Mobility as a Service Market, By Business Model |
6.7.1 Overview and Analysis |
6.7.2 Kenya Mobility as a Service Market Revenues & Volume, By Business-to-Business, 2021-2031F |
6.7.3 Kenya Mobility as a Service Market Revenues & Volume, By Business-to-Consumer, 2021-2031F |
6.7.4 Kenya Mobility as a Service Market Revenues & Volume, By , 2021-2031F |
6.8 Kenya Mobility as a Service Market, By Propulsion Type |
6.8.1 Overview and Analysis |
6.8.2 Kenya Mobility as a Service Market Revenues & Volume, By ICE Vehicle, 2021-2031F |
6.8.3 Kenya Mobility as a Service Market Revenues & Volume, By Electric Vehicle, 2021-2031F |
6.8.4 Kenya Mobility as a Service Market Revenues & Volume, By CNG/LPG Vehicle, 2021-2031F |
6.8.5 Kenya Mobility as a Service Market Revenues & Volume, By CNG/LPG Vehicle, 2021-2031F |
7 Kenya Mobility as a Service Market Import-Export Trade Statistics |
7.1 Kenya Mobility as a Service Market Export to Major Countries |
7.2 Kenya Mobility as a Service Market Imports from Major Countries |
8 Kenya Mobility as a Service Market Key Performance Indicators |
8.1 Average time spent per user on the mobility platform, indicating user engagement and satisfaction. |
8.2 Number of registered users on the platform, showing the growth of the customer base. |
8.3 Average number of rides per day, reflecting the usage frequency and popularity of the service. |
9 Kenya Mobility as a Service Market - Opportunity Assessment |
9.1 Kenya Mobility as a Service Market Opportunity Assessment, By Service Type, 2021 & 2031F |
9.2 Kenya Mobility as a Service Market Opportunity Assessment, By Solution Type, 2021 & 2031F |
9.3 Kenya Mobility as a Service Market Opportunity Assessment, By Transportation Type, 2021 & 2031F |
9.4 Kenya Mobility as a Service Market Opportunity Assessment, By Vehicle Type, 2021 & 2031F |
9.5 Kenya Mobility as a Service Market Opportunity Assessment, By Application Type, 2021 & 2031F |
9.6 Kenya Mobility as a Service Market Opportunity Assessment, By Operating System, 2021 & 2031F |
9.7 Kenya Mobility as a Service Market Opportunity Assessment, By Business Model, 2021 & 2031F |
9.7 Kenya Mobility as a Service Market Opportunity Assessment, By Propulsion Type, 2021 & 2031F |
10 Kenya Mobility as a Service Market - Competitive Landscape |
10.1 Kenya Mobility as a Service Market Revenue Share, By Companies, 2024 |
10.2 Kenya Mobility as a Service Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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