| Product Code: ETC7808554 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Non-Chocolate Candy Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Non-Chocolate Candy Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Non-Chocolate Candy Market - Industry Life Cycle |
3.4 Kenya Non-Chocolate Candy Market - Porter's Five Forces |
3.5 Kenya Non-Chocolate Candy Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Kenya Non-Chocolate Candy Market Revenues & Volume Share, By Distribution channel, 2021 & 2031F |
4 Kenya Non-Chocolate Candy Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Kenya |
4.2.2 Growing trend of snacking and indulgence among the Kenyan population |
4.2.3 Expansion of distribution channels for non-chocolate candies in Kenya |
4.3 Market Restraints |
4.3.1 Fluctuating prices of raw materials used in non-chocolate candy production |
4.3.2 Competition from other snack options in the market |
5 Kenya Non-Chocolate Candy Market Trends |
6 Kenya Non-Chocolate Candy Market, By Types |
6.1 Kenya Non-Chocolate Candy Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Non-Chocolate Candy Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Kenya Non-Chocolate Candy Market Revenues & Volume, By Hard type, 2021- 2031F |
6.1.4 Kenya Non-Chocolate Candy Market Revenues & Volume, By Chewing type, 2021- 2031F |
6.1.5 Kenya Non-Chocolate Candy Market Revenues & Volume, By Scotch type, 2021- 2031F |
6.2 Kenya Non-Chocolate Candy Market, By Distribution channel |
6.2.1 Overview and Analysis |
6.2.2 Kenya Non-Chocolate Candy Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F |
6.2.3 Kenya Non-Chocolate Candy Market Revenues & Volume, By Specialist Stores, 2021- 2031F |
6.2.4 Kenya Non-Chocolate Candy Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.5 Kenya Non-Chocolate Candy Market Revenues & Volume, By Online Stores, 2021- 2031F |
6.2.6 Kenya Non-Chocolate Candy Market Revenues & Volume, By Others, 2021- 2031F |
7 Kenya Non-Chocolate Candy Market Import-Export Trade Statistics |
7.1 Kenya Non-Chocolate Candy Market Export to Major Countries |
7.2 Kenya Non-Chocolate Candy Market Imports from Major Countries |
8 Kenya Non-Chocolate Candy Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for non-chocolate candies |
8.2 Number of new product launches in the non-chocolate candy segment |
8.3 Growth in online sales of non-chocolate candies in Kenya |
8.4 Consumer feedback and ratings on taste and quality of non-chocolate candies |
9 Kenya Non-Chocolate Candy Market - Opportunity Assessment |
9.1 Kenya Non-Chocolate Candy Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Kenya Non-Chocolate Candy Market Opportunity Assessment, By Distribution channel, 2021 & 2031F |
10 Kenya Non-Chocolate Candy Market - Competitive Landscape |
10.1 Kenya Non-Chocolate Candy Market Revenue Share, By Companies, 2024 |
10.2 Kenya Non-Chocolate Candy Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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