| Product Code: ETC7809526 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Outdoor Payment Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Outdoor Payment Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Outdoor Payment Market - Industry Life Cycle |
3.4 Kenya Outdoor Payment Market - Porter's Five Forces |
3.5 Kenya Outdoor Payment Market Revenues & Volume Share, By Terminal Type, 2021 & 2031F |
3.6 Kenya Outdoor Payment Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Kenya Outdoor Payment Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of cashless payment methods in Kenya |
4.2.2 Growth in smartphone penetration and mobile payment usage |
4.2.3 Government initiatives to promote digital payments and financial inclusion |
4.3 Market Restraints |
4.3.1 Limited internet connectivity and infrastructure in certain regions |
4.3.2 Security concerns related to outdoor payment transactions |
4.3.3 Low levels of financial literacy among some population segments |
5 Kenya Outdoor Payment Market Trends |
6 Kenya Outdoor Payment Market, By Types |
6.1 Kenya Outdoor Payment Market, By Terminal Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Outdoor Payment Market Revenues & Volume, By Terminal Type, 2021- 2031F |
6.1.3 Kenya Outdoor Payment Market Revenues & Volume, By Contactless Payment Terminal, 2021- 2031F |
6.1.4 Kenya Outdoor Payment Market Revenues & Volume, By Contact Payment Terminal, 2021- 2031F |
6.2 Kenya Outdoor Payment Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Kenya Outdoor Payment Market Revenues & Volume, By Refuel, 2021- 2031F |
6.2.3 Kenya Outdoor Payment Market Revenues & Volume, By Carwash, 2021- 2031F |
6.2.4 Kenya Outdoor Payment Market Revenues & Volume, By Malls, 2021- 2031F |
6.2.5 Kenya Outdoor Payment Market Revenues & Volume, By Others, 2021- 2031F |
7 Kenya Outdoor Payment Market Import-Export Trade Statistics |
7.1 Kenya Outdoor Payment Market Export to Major Countries |
7.2 Kenya Outdoor Payment Market Imports from Major Countries |
8 Kenya Outdoor Payment Market Key Performance Indicators |
8.1 Number of active users of outdoor payment solutions |
8.2 Transaction volume through outdoor payment methods |
8.3 Percentage of transactions conducted using mobile wallets |
8.4 Adoption rate of QR code payments |
8.5 Number of merchants accepting outdoor payments |
9 Kenya Outdoor Payment Market - Opportunity Assessment |
9.1 Kenya Outdoor Payment Market Opportunity Assessment, By Terminal Type, 2021 & 2031F |
9.2 Kenya Outdoor Payment Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Kenya Outdoor Payment Market - Competitive Landscape |
10.1 Kenya Outdoor Payment Market Revenue Share, By Companies, 2024 |
10.2 Kenya Outdoor Payment Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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