| Product Code: ETC13049941 | Publication Date: Apr 2025 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya P2P Payment Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya P2P Payment Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya P2P Payment Market - Industry Life Cycle |
3.4 Kenya P2P Payment Market - Porter's Five Forces |
3.5 Kenya P2P Payment Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Kenya P2P Payment Market Revenues & Volume Share, By Payment Method, 2021 & 2031F |
3.7 Kenya P2P Payment Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Kenya P2P Payment Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Kenya P2P Payment Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration and internet connectivity in Kenya, leading to wider adoption of digital payment solutions. |
4.2.2 Government initiatives to promote cashless transactions and financial inclusion in the country. |
4.2.3 Growing preference for convenient and secure payment methods among Kenyan consumers. |
4.3 Market Restraints |
4.3.1 Lack of trust in digital payment platforms due to security concerns and experiences of fraud. |
4.3.2 Limited access to banking services and digital infrastructure in rural areas of Kenya. |
4.3.3 Resistance to change and preference for traditional cash transactions among certain segments of the population. |
5 Kenya P2P Payment Market Trends |
6 Kenya P2P Payment Market, By Types |
6.1 Kenya P2P Payment Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya P2P Payment Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Kenya P2P Payment Market Revenues & Volume, By Mobile-Based P2P Payments, 2021 - 2031F |
6.1.4 Kenya P2P Payment Market Revenues & Volume, By Bank Transfer P2P Payments, 2021 - 2031F |
6.1.5 Kenya P2P Payment Market Revenues & Volume, By Cryptocurrency P2P Payments, 2021 - 2031F |
6.1.6 Kenya P2P Payment Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Kenya P2P Payment Market, By Payment Method |
6.2.1 Overview and Analysis |
6.2.2 Kenya P2P Payment Market Revenues & Volume, By Digital Wallets, 2021 - 2031F |
6.2.3 Kenya P2P Payment Market Revenues & Volume, By Direct Bank Transfers, 2021 - 2031F |
6.2.4 Kenya P2P Payment Market Revenues & Volume, By Blockchain Transactions, 2021 - 2031F |
6.3 Kenya P2P Payment Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Kenya P2P Payment Market Revenues & Volume, By Money Transfers, 2021 - 2031F |
6.3.3 Kenya P2P Payment Market Revenues & Volume, By Bill Payments, 2021 - 2031F |
6.3.4 Kenya P2P Payment Market Revenues & Volume, By Cross-Border Transactions, 2021 - 2031F |
6.4 Kenya P2P Payment Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Kenya P2P Payment Market Revenues & Volume, By Consumers, 2021 - 2031F |
6.4.3 Kenya P2P Payment Market Revenues & Volume, By Businesses, 2021 - 2031F |
6.4.4 Kenya P2P Payment Market Revenues & Volume, By Financial Institutions, 2021 - 2031F |
7 Kenya P2P Payment Market Import-Export Trade Statistics |
7.1 Kenya P2P Payment Market Export to Major Countries |
7.2 Kenya P2P Payment Market Imports from Major Countries |
8 Kenya P2P Payment Market Key Performance Indicators |
8.1 Number of active users on P2P payment platforms in Kenya. |
8.2 Growth in transaction volume processed through P2P payment services. |
8.3 Rate of adoption of mobile wallets and digital payment apps among Kenyan consumers. |
9 Kenya P2P Payment Market - Opportunity Assessment |
9.1 Kenya P2P Payment Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Kenya P2P Payment Market Opportunity Assessment, By Payment Method, 2021 & 2031F |
9.3 Kenya P2P Payment Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Kenya P2P Payment Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Kenya P2P Payment Market - Competitive Landscape |
10.1 Kenya P2P Payment Market Revenue Share, By Companies, 2024 |
10.2 Kenya P2P Payment Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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