Product Code: ETC7809938 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Pastries Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Pastries Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Pastries Market - Industry Life Cycle |
3.4 Kenya Pastries Market - Porter's Five Forces |
3.5 Kenya Pastries Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Kenya Pastries Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Kenya Pastries Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the Kenyan population leading to higher spending on luxury food items like pastries. |
4.2.2 Growing urbanization and changing lifestyles resulting in a higher demand for convenient and ready-to-eat bakery products. |
4.2.3 Rising trend of westernization and influence of global cuisine leading to a higher acceptance and consumption of pastries in Kenya. |
4.3 Market Restraints |
4.3.1 Price sensitivity among some segments of the population may limit the growth of the pastries market. |
4.3.2 Health concerns related to the consumption of high-sugar and high-fat pastries may deter health-conscious consumers from purchasing. |
4.3.3 Competition from local bakeries and international bakery chains may pose a challenge in terms of market share for pastry businesses in Kenya. |
5 Kenya Pastries Market Trends |
6 Kenya Pastries Market, By Types |
6.1 Kenya Pastries Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Pastries Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Kenya Pastries Market Revenues & Volume, By Packaged Pastries, 2021- 2031F |
6.1.4 Kenya Pastries Market Revenues & Volume, By Unpackaged/Artisanal Pastries, 2021- 2031F |
6.2 Kenya Pastries Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Kenya Pastries Market Revenues & Volume, By On Trade, 2021- 2031F |
6.2.3 Kenya Pastries Market Revenues & Volume, By Off Trade, 2021- 2031F |
6.2.4 Kenya Pastries Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F |
6.2.5 Kenya Pastries Market Revenues & Volume, By Specialist Retailers, 2021- 2031F |
6.2.6 Kenya Pastries Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.7 Kenya Pastries Market Revenues & Volume, By Online Retail Stores, 2021- 2031F |
7 Kenya Pastries Market Import-Export Trade Statistics |
7.1 Kenya Pastries Market Export to Major Countries |
7.2 Kenya Pastries Market Imports from Major Countries |
8 Kenya Pastries Market Key Performance Indicators |
8.1 Number of new pastry product launches in the Kenyan market indicating innovation and demand for new pastry varieties. |
8.2 Percentage of repeat customers in pastry shops reflecting customer loyalty and satisfaction. |
8.3 Number of pastry outlets opening in different regions of Kenya showing market expansion and penetration. |
8.4 Social media engagement metrics such as likes, shares, and comments on pastry brands' posts indicating brand awareness and popularity. |
8.5 Average customer spend per visit at pastry shops showcasing the willingness of consumers to pay for premium pastry products. |
9 Kenya Pastries Market - Opportunity Assessment |
9.1 Kenya Pastries Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Kenya Pastries Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Kenya Pastries Market - Competitive Landscape |
10.1 Kenya Pastries Market Revenue Share, By Companies, 2024 |
10.2 Kenya Pastries Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |