| Product Code: ETC7810005 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Payment Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Payment Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Payment Market - Industry Life Cycle |
3.4 Kenya Payment Market - Porter's Five Forces |
3.5 Kenya Payment Market Revenues & Volume Share, By Mode of Payment, 2021 & 2031F |
3.6 Kenya Payment Market Revenues & Volume Share, By Online Sale, 2021 & 2031F |
3.7 Kenya Payment Market Revenues & Volume Share, By End-User Industries, 2021 & 2031F |
4 Kenya Payment Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of digital payments in Kenya due to convenience and security. |
4.2.2 Government initiatives to promote cashless transactions and financial inclusion. |
4.2.3 Growth of e-commerce and online shopping platforms driving demand for digital payment solutions. |
4.3 Market Restraints |
4.3.1 Limited internet connectivity and access to smartphones in certain regions of Kenya. |
4.3.2 Concerns regarding data security and privacy hindering trust in digital payment systems. |
4.3.3 Resistance to change among certain segments of the population preferring traditional cash transactions. |
5 Kenya Payment Market Trends |
6 Kenya Payment Market, By Types |
6.1 Kenya Payment Market, By Mode of Payment |
6.1.1 Overview and Analysis |
6.1.2 Kenya Payment Market Revenues & Volume, By Mode of Payment, 2021- 2031F |
6.1.3 Kenya Payment Market Revenues & Volume, By Point of Sale, 2021- 2031F |
6.1.4 Kenya Payment Market Revenues & Volume, By Card Payments, 2021- 2031F |
6.1.5 Kenya Payment Market Revenues & Volume, By Digital Wallet, 2021- 2031F |
6.1.6 Kenya Payment Market Revenues & Volume, By Cash, 2021- 2031F |
6.2 Kenya Payment Market, By Online Sale |
6.2.1 Overview and Analysis |
6.2.2 Kenya Payment Market Revenues & Volume, By Card Payments, 2021- 2031F |
6.2.3 Kenya Payment Market Revenues & Volume, By Digital Wallet, 2021- 2031F |
6.3 Kenya Payment Market, By End-User Industries |
6.3.1 Overview and Analysis |
6.3.2 Kenya Payment Market Revenues & Volume, By Retail, 2021- 2031F |
6.3.3 Kenya Payment Market Revenues & Volume, By Entertainment, 2021- 2031F |
6.3.4 Kenya Payment Market Revenues & Volume, By Healthcare, 2021- 2031F |
6.3.5 Kenya Payment Market Revenues & Volume, By Hospitality, 2021- 2031F |
7 Kenya Payment Market Import-Export Trade Statistics |
7.1 Kenya Payment Market Export to Major Countries |
7.2 Kenya Payment Market Imports from Major Countries |
8 Kenya Payment Market Key Performance Indicators |
8.1 Average transaction value processed through digital payment methods. |
8.2 Number of new users adopting digital payment solutions. |
8.3 Growth in the number of merchants accepting digital payments. |
8.4 Percentage increase in mobile money transactions. |
8.5 Rate of growth in online payment transactions. |
9 Kenya Payment Market - Opportunity Assessment |
9.1 Kenya Payment Market Opportunity Assessment, By Mode of Payment, 2021 & 2031F |
9.2 Kenya Payment Market Opportunity Assessment, By Online Sale, 2021 & 2031F |
9.3 Kenya Payment Market Opportunity Assessment, By End-User Industries, 2021 & 2031F |
10 Kenya Payment Market - Competitive Landscape |
10.1 Kenya Payment Market Revenue Share, By Companies, 2024 |
10.2 Kenya Payment Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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