| Product Code: ETC7810012 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Payment Wallet Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Payment Wallet Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Payment Wallet Market - Industry Life Cycle |
3.4 Kenya Payment Wallet Market - Porter's Five Forces |
3.5 Kenya Payment Wallet Market Revenues & Volume Share, By Components, 2021 & 2031F |
3.6 Kenya Payment Wallet Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.7 Kenya Payment Wallet Market Revenues & Volume Share, By Offering, 2021 & 2031F |
3.8 Kenya Payment Wallet Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Kenya Payment Wallet Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Kenya |
4.2.2 Growth of e-commerce and digital payment transactions in the country |
4.2.3 Government initiatives promoting cashless transactions |
4.2.4 Rise in adoption of mobile wallets for convenience and security |
4.3 Market Restraints |
4.3.1 Limited internet connectivity and infrastructure in some regions of Kenya |
4.3.2 Low levels of financial literacy among certain segments of the population |
4.3.3 Security concerns and risks related to digital payments |
4.3.4 Competition from traditional banking services and other payment methods |
5 Kenya Payment Wallet Market Trends |
6 Kenya Payment Wallet Market, By Types |
6.1 Kenya Payment Wallet Market, By Components |
6.1.1 Overview and Analysis |
6.1.2 Kenya Payment Wallet Market Revenues & Volume, By Components, 2021- 2031F |
6.1.3 Kenya Payment Wallet Market Revenues & Volume, By Mobile Wallets, 2021- 2031F |
6.1.4 Kenya Payment Wallet Market Revenues & Volume, By Online Wallets, 2021- 2031F |
6.1.5 Kenya Payment Wallet Market Revenues & Volume, By Contactless Payments, 2021- 2031F |
6.2 Kenya Payment Wallet Market, By Product |
6.2.1 Overview and Analysis |
6.2.2 Kenya Payment Wallet Market Revenues & Volume, By Digital Wallets, 2021- 2031F |
6.2.3 Kenya Payment Wallet Market Revenues & Volume, By Physical Wallets, 2021- 2031F |
6.3 Kenya Payment Wallet Market, By Offering |
6.3.1 Overview and Analysis |
6.3.2 Kenya Payment Wallet Market Revenues & Volume, By Payment Processing, 2021- 2031F |
6.3.3 Kenya Payment Wallet Market Revenues & Volume, By Security and Fraud Protection, 2021- 2031F |
6.3.4 Kenya Payment Wallet Market Revenues & Volume, By Customer Service, 2021- 2031F |
6.4 Kenya Payment Wallet Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Kenya Payment Wallet Market Revenues & Volume, By Retail, 2021- 2031F |
6.4.3 Kenya Payment Wallet Market Revenues & Volume, By E-commerce, 2021- 2031F |
6.4.4 Kenya Payment Wallet Market Revenues & Volume, By Transportation, 2021- 2031F |
6.4.5 Kenya Payment Wallet Market Revenues & Volume, By Healthcare, 2021- 2031F |
7 Kenya Payment Wallet Market Import-Export Trade Statistics |
7.1 Kenya Payment Wallet Market Export to Major Countries |
7.2 Kenya Payment Wallet Market Imports from Major Countries |
8 Kenya Payment Wallet Market Key Performance Indicators |
8.1 Average transaction value per user |
8.2 Number of active users on payment wallet platforms |
8.3 Transaction frequency per user |
8.4 Customer retention rate on payment wallet platforms |
8.5 Growth in partnerships with merchants and service providers |
9 Kenya Payment Wallet Market - Opportunity Assessment |
9.1 Kenya Payment Wallet Market Opportunity Assessment, By Components, 2021 & 2031F |
9.2 Kenya Payment Wallet Market Opportunity Assessment, By Product, 2021 & 2031F |
9.3 Kenya Payment Wallet Market Opportunity Assessment, By Offering, 2021 & 2031F |
9.4 Kenya Payment Wallet Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Kenya Payment Wallet Market - Competitive Landscape |
10.1 Kenya Payment Wallet Market Revenue Share, By Companies, 2024 |
10.2 Kenya Payment Wallet Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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