| Product Code: ETC7815084 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Third Party Payment Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Third Party Payment Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Third Party Payment Market - Industry Life Cycle |
3.4 Kenya Third Party Payment Market - Porter's Five Forces |
3.5 Kenya Third Party Payment Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Kenya Third Party Payment Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Kenya Third Party Payment Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration in Kenya, leading to a larger customer base for third-party payment services. |
4.2.2 Growth in e-commerce and online shopping trends, driving the demand for convenient and secure payment solutions. |
4.2.3 Government initiatives to promote digital payments and financial inclusion in Kenya. |
4.3 Market Restraints |
4.3.1 Limited awareness and trust among consumers regarding third-party payment services. |
4.3.2 Concerns about cybersecurity and data privacy, hindering adoption of digital payment platforms. |
4.3.3 Infrastructure challenges such as unreliable internet connectivity and power outages impacting the seamless operation of third-party payment systems. |
5 Kenya Third Party Payment Market Trends |
6 Kenya Third Party Payment Market, By Types |
6.1 Kenya Third Party Payment Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Third Party Payment Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Kenya Third Party Payment Market Revenues & Volume, By Online, 2021- 2031F |
6.1.4 Kenya Third Party Payment Market Revenues & Volume, By Mobile, 2021- 2031F |
6.1.5 Kenya Third Party Payment Market Revenues & Volume, By Point of Sale, 2021- 2031F |
6.2 Kenya Third Party Payment Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Kenya Third Party Payment Market Revenues & Volume, By BFSI, 2021- 2031F |
6.2.3 Kenya Third Party Payment Market Revenues & Volume, By Retail, 2021- 2031F |
6.2.4 Kenya Third Party Payment Market Revenues & Volume, By E-Commerce, 2021- 2031F |
6.2.5 Kenya Third Party Payment Market Revenues & Volume, By Other End-User, 2021- 2031F |
7 Kenya Third Party Payment Market Import-Export Trade Statistics |
7.1 Kenya Third Party Payment Market Export to Major Countries |
7.2 Kenya Third Party Payment Market Imports from Major Countries |
8 Kenya Third Party Payment Market Key Performance Indicators |
8.1 Mobile wallet adoption rate among the population. |
8.2 Number of active users on third-party payment platforms. |
8.3 Transaction frequency and value processed through third-party payment systems. |
8.4 Customer satisfaction rates with the usability and security of payment platforms. |
8.5 Growth in partnerships between third-party payment providers and businesses accepting digital payments. |
9 Kenya Third Party Payment Market - Opportunity Assessment |
9.1 Kenya Third Party Payment Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Kenya Third Party Payment Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Kenya Third Party Payment Market - Competitive Landscape |
10.1 Kenya Third Party Payment Market Revenue Share, By Companies, 2024 |
10.2 Kenya Third Party Payment Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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