| Product Code: ETC7816840 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Yogurt Drinks Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Yogurt Drinks Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Yogurt Drinks Market - Industry Life Cycle |
3.4 Kenya Yogurt Drinks Market - Porter's Five Forces |
3.5 Kenya Yogurt Drinks Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Kenya Yogurt Drinks Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Kenya Yogurt Drinks Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
4 Kenya Yogurt Drinks Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers leading to a shift towards healthier beverage options. |
4.2.2 Growing disposable income of the middle-class population in Kenya, increasing affordability of yogurt drinks. |
4.2.3 Rising awareness about the benefits of probiotics and nutritional value of yogurt drinks. |
4.3 Market Restraints |
4.3.1 Intense competition from other beverage segments like juices and carbonated drinks. |
4.3.2 Price sensitivity among consumers due to economic factors impacting purchasing power. |
5 Kenya Yogurt Drinks Market Trends |
6 Kenya Yogurt Drinks Market, By Types |
6.1 Kenya Yogurt Drinks Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Yogurt Drinks Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Kenya Yogurt Drinks Market Revenues & Volume, By Regular, 2021- 2031F |
6.1.4 Kenya Yogurt Drinks Market Revenues & Volume, By Fat-Free/Low-Fat, 2021- 2031F |
6.1.5 Kenya Yogurt Drinks Market Revenues & Volume, By Flavored, 2021- 2031F |
6.2 Kenya Yogurt Drinks Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Kenya Yogurt Drinks Market Revenues & Volume, By Convenience Stores/Traditional Stores, 2021- 2031F |
6.2.3 Kenya Yogurt Drinks Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021- 2031F |
6.2.4 Kenya Yogurt Drinks Market Revenues & Volume, By Online, 2021- 2031F |
6.3 Kenya Yogurt Drinks Market, By Packaging Type |
6.3.1 Overview and Analysis |
6.3.2 Kenya Yogurt Drinks Market Revenues & Volume, By Plastic Bottles, 2021- 2031F |
6.3.3 Kenya Yogurt Drinks Market Revenues & Volume, By Tetra Packs, 2021- 2031F |
6.3.4 Kenya Yogurt Drinks Market Revenues & Volume, By Plastic Pouches, 2021- 2031F |
7 Kenya Yogurt Drinks Market Import-Export Trade Statistics |
7.1 Kenya Yogurt Drinks Market Export to Major Countries |
7.2 Kenya Yogurt Drinks Market Imports from Major Countries |
8 Kenya Yogurt Drinks Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for yogurt drinks brands. |
8.2 Number of new product launches and innovations in the yogurt drinks market. |
8.3 Growth in distribution channels and availability of yogurt drinks in retail outlets across Kenya. |
9 Kenya Yogurt Drinks Market - Opportunity Assessment |
9.1 Kenya Yogurt Drinks Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Kenya Yogurt Drinks Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Kenya Yogurt Drinks Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
10 Kenya Yogurt Drinks Market - Competitive Landscape |
10.1 Kenya Yogurt Drinks Market Revenue Share, By Companies, 2024 |
10.2 Kenya Yogurt Drinks Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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