| Product Code: ETC7886706 | Publication Date: Sep 2024 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2023, Laos continued to see a significant influx of connected TV imports, with top exporters being China, Italy, Vietnam, the United States of America, and Australia. Despite the high concentration of market share, the industry experienced a sharp decline with a negative Compound Annual Growth Rate (CAGR) of -44.94% and a growth rate of -35.26%. This indicates a challenging landscape for connected TV importers in Laos, requiring strategic adaptations to navigate the changing market conditions.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Laos Connected TV Market Overview |
3.1 Laos Country Macro Economic Indicators |
3.2 Laos Connected TV Market Revenues & Volume, 2021 & 2031F |
3.3 Laos Connected TV Market - Industry Life Cycle |
3.4 Laos Connected TV Market - Porter's Five Forces |
3.5 Laos Connected TV Market Revenues & Volume Share, By Screen Size, 2021 & 2031F |
4 Laos Connected TV Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration in Laos |
4.2.2 Growth in demand for online streaming services and content |
4.2.3 Rising disposable income leading to higher adoption of connected TVs |
4.3 Market Restraints |
4.3.1 Limited availability of high-speed internet infrastructure in some regions of Laos |
4.3.2 High initial cost of purchasing connected TVs |
4.3.3 Lack of awareness and understanding of connected TV technology among consumers in Laos |
5 Laos Connected TV Market Trends |
6 Laos Connected TV Market, By Types |
6.1 Laos Connected TV Market, By Screen Size |
6.1.1 Overview and Analysis |
6.1.2 Laos Connected TV Market Revenues & Volume, By Screen Size, 2021- 2031F |
6.1.3 Laos Connected TV Market Revenues & Volume, By Less than 30 inches, 2021- 2031F |
6.1.4 Laos Connected TV Market Revenues & Volume, By 30 inches to 50 inches, 2021- 2031F |
6.1.5 Laos Connected TV Market Revenues & Volume, By 50 inches to 70 inches, 2021- 2031F |
6.1.6 Laos Connected TV Market Revenues & Volume, By Above 70 inches, 2021- 2031F |
7 Laos Connected TV Market Import-Export Trade Statistics |
7.1 Laos Connected TV Market Export to Major Countries |
7.2 Laos Connected TV Market Imports from Major Countries |
8 Laos Connected TV Market Key Performance Indicators |
8.1 Average time spent on streaming services per user |
8.2 Number of households with access to high-speed internet |
8.3 Growth in subscription to online streaming platforms |
8.4 Increase in the number of smart TVs sold in Laos |
8.5 Percentage of households using connected TVs for entertainment purposes |
9 Laos Connected TV Market - Opportunity Assessment |
9.1 Laos Connected TV Market Opportunity Assessment, By Screen Size, 2021 & 2031F |
10 Laos Connected TV Market - Competitive Landscape |
10.1 Laos Connected TV Market Revenue Share, By Companies, 2024 |
10.2 Laos Connected TV Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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