| Product Code: ETC7887602 | Publication Date: Sep 2024 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2023, Laos continued to heavily rely on deodorant imports, with top exporters being Thailand, Areas, China, France, and the United Kingdom. The market concentration, as measured by the HHI, remained very high, indicating a limited number of dominant players. However, the industry experienced a significant decline with a negative Compound Annual Growth Rate (CAGR) of -11.96% and a growth rate of -12.62%. This suggests a challenging environment for deodorant importers in Laos, requiring strategic adaptations to navigate the market dynamics.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Laos Deodorants Market Overview |
3.1 Laos Country Macro Economic Indicators |
3.2 Laos Deodorants Market Revenues & Volume, 2021 & 2031F |
3.3 Laos Deodorants Market - Industry Life Cycle |
3.4 Laos Deodorants Market - Porter's Five Forces |
3.5 Laos Deodorants Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Laos Deodorants Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Laos Deodorants Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal hygiene and grooming among the population in Laos |
4.2.2 Rising disposable income leading to higher spending on personal care products like deodorants |
4.2.3 Growing urbanization and changing lifestyle trends in Laos |
4.3 Market Restraints |
4.3.1 Limited availability of premium and international deodorant brands in the Laos market |
4.3.2 Cultural preferences and traditional practices that may not prioritize the use of deodorants |
5 Laos Deodorants Market Trends |
6 Laos Deodorants Market, By Types |
6.1 Laos Deodorants Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Laos Deodorants Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Laos Deodorants Market Revenues & Volume, By Sprays, 2021- 2031F |
6.1.4 Laos Deodorants Market Revenues & Volume, By Roll-On, 2021- 2031F |
6.1.5 Laos Deodorants Market Revenues & Volume, By Sticks, 2021- 2031F |
6.1.6 Laos Deodorants Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Laos Deodorants Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Laos Deodorants Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021- 2031F |
6.2.3 Laos Deodorants Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.4 Laos Deodorants Market Revenues & Volume, By Pharmacies/Drugstore, 2021- 2031F |
6.2.5 Laos Deodorants Market Revenues & Volume, By Online Stores, 2021- 2031F |
6.2.6 Laos Deodorants Market Revenues & Volume, By Others, 2021- 2031F |
7 Laos Deodorants Market Import-Export Trade Statistics |
7.1 Laos Deodorants Market Export to Major Countries |
7.2 Laos Deodorants Market Imports from Major Countries |
8 Laos Deodorants Market Key Performance Indicators |
8.1 Percentage increase in the usage of deodorants among the population in Laos |
8.2 Growth in the number of retail outlets stocking a variety of deodorant products |
8.3 Number of marketing campaigns focused on promoting the benefits of using deodorants in Laos |
9 Laos Deodorants Market - Opportunity Assessment |
9.1 Laos Deodorants Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Laos Deodorants Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Laos Deodorants Market - Competitive Landscape |
10.1 Laos Deodorants Market Revenue Share, By Companies, 2024 |
10.2 Laos Deodorants Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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