| Product Code: ETC7892881 | Publication Date: Sep 2024 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2023, Laos continued to rely on Thailand, India, and the United States as top exporters of liquid makeup. Despite a high concentration level indicated by the Herfindahl-Hirschman Index (HHI), the market experienced a significant decline with a Compound Annual Growth Rate (CAGR) of -79.65%. The negative growth rate of -58.9% reflects the challenges faced by the industry, indicating the need for strategic adjustments and innovation to revitalize the liquid makeup import market in Laos.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Laos Liquid Makeup Market Overview |
3.1 Laos Country Macro Economic Indicators |
3.2 Laos Liquid Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 Laos Liquid Makeup Market - Industry Life Cycle |
3.4 Laos Liquid Makeup Market - Porter's Five Forces |
3.5 Laos Liquid Makeup Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Laos Liquid Makeup Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Laos Liquid Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing beauty consciousness among consumers in Laos |
4.2.2 Rising disposable income leading to higher spending on cosmetics |
4.2.3 Growing influence of social media and beauty influencers promoting liquid makeup |
4.3 Market Restraints |
4.3.1 Limited availability of premium liquid makeup brands in the Laos market |
4.3.2 Lack of awareness about the benefits and usage of liquid makeup among certain consumer segments |
5 Laos Liquid Makeup Market Trends |
6 Laos Liquid Makeup Market, By Types |
6.1 Laos Liquid Makeup Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Laos Liquid Makeup Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Laos Liquid Makeup Market Revenues & Volume, By Foundation, 2021- 2031F |
6.1.4 Laos Liquid Makeup Market Revenues & Volume, By Eye Products, 2021- 2031F |
6.1.5 Laos Liquid Makeup Market Revenues & Volume, By Concealer, 2021- 2031F |
6.1.6 Laos Liquid Makeup Market Revenues & Volume, By Lip Products, 2021- 2031F |
6.1.7 Laos Liquid Makeup Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Laos Liquid Makeup Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Laos Liquid Makeup Market Revenues & Volume, By Online, 2021- 2031F |
6.2.3 Laos Liquid Makeup Market Revenues & Volume, By Offline, 2021- 2031F |
7 Laos Liquid Makeup Market Import-Export Trade Statistics |
7.1 Laos Liquid Makeup Market Export to Major Countries |
7.2 Laos Liquid Makeup Market Imports from Major Countries |
8 Laos Liquid Makeup Market Key Performance Indicators |
8.1 Number of beauty influencers endorsing liquid makeup brands in Laos |
8.2 Percentage increase in online searches for liquid makeup products in Laos |
8.3 Growth in the number of retail outlets stocking liquid makeup products in Laos |
9 Laos Liquid Makeup Market - Opportunity Assessment |
9.1 Laos Liquid Makeup Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Laos Liquid Makeup Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Laos Liquid Makeup Market - Competitive Landscape |
10.1 Laos Liquid Makeup Market Revenue Share, By Companies, 2024 |
10.2 Laos Liquid Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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