| Product Code: ETC180525 | Publication Date: Jan 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Malaysia Butter Market is projected to witness mixed growth rate patterns during 2025 to 2029. The growth rate begins at 9.55% in 2025, climbs to a high of 11.21% in 2027, and moderates to 6.02% by 2029.

By 2027, Malaysia's Butter market is forecasted to achieve a high growth rate of 11.21%, with China leading the Asia region, followed by India, Japan, Australia and South Korea.

The butter market in Malaysia was valued at around USD 65 million as per 2019 estimates and is anticipated to grow at a CAGR of 4.6% throughout the forecast period mainly driven by increasing health consciousness amongst consumers who prefer natural ingredients over processed ones when it comes to baking or cooking dishes. In additionto that, producers like Nestle Products Sdn Bhd have also invested heavily on R&D activities focusing towards healthier alternatives while still providing desirable flavors which further aids their sales together with those provided by other vendors.
The Malaysia butter market is shaped by several key drivers. A rising trend towards baking, cooking at home, and the incorporation of natural and traditional ingredients in culinary preparations has increased the demand for butter. The market`s growth is also attributed to the popularity of butter in various cuisines and its versatility in both sweet and savory dishes. Moreover, a preference for higher fat and natural ingredients among consumers seeking authentic and premium food experiences has contributed to the butter market`s expansion.
The Malaysia butter market faces challenges driven by health and dietary trends. Consumer concerns about saturated fat content and its potential impact on health can affect butter consumption. Manufacturers must address these concerns through product innovation, including the development of healthier butter alternatives or fortified varieties. Additionally, competition from margarine and other spreads adds to the market`s challenges. Achieving the right balance between traditional butter attributes and meeting changing consumer preferences for healthier options is a persistent challenge in the Malaysia butter market.
The butter market in Malaysia faced challenges during the COVID-19 pandemic. As consumers spent more time at home, there was an increased interest in baking and cooking, which boosted butter sales initially. However, supply chain disruptions, including difficulties in importing raw materials and packaging, impacted the availability of butter in the market. Fluctuating demand patterns further exacerbated these challenges.
In Malaysia butter market, key players such as ButterBliss Dairies, GoldenSpread Creameries, and ButterCraft Enterprises hold a significant presence. These companies specialize in producing high-quality butter, a versatile ingredient used in baking, cooking, and culinary applications. Their commitment to butter quality, flavor profiles, and support for the food industry has positioned them as leaders in the market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Butter Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Butter Market Revenues & Volume, 2020 & 2030F |
3.3 Malaysia Butter Market - Industry Life Cycle |
3.4 Malaysia Butter Market - Porter's Five Forces |
3.5 Malaysia Butter Market Revenues & Volume Share, By Product Type, 2020 & 2030F |
3.6 Malaysia Butter Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Malaysia Butter Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of butter |
4.2.2 Growing demand for high-quality and premium butter products |
4.2.3 Rising popularity of baking and cooking activities at home |
4.3 Market Restraints |
4.3.1 Fluctuating prices of raw materials such as milk and cream |
4.3.2 Intense competition from alternative spreads and margarine products |
4.3.3 Impact of changing consumer preferences towards healthier options |
5 Malaysia Butter Market Trends |
6 Malaysia Butter Market, By Types |
6.1 Malaysia Butter Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Butter Market Revenues & Volume, By Product Type, 2020-2030F |
6.1.3 Malaysia Butter Market Revenues & Volume, By Cultured Butter, 2020-2030F |
6.1.4 Malaysia Butter Market Revenues & Volume, By Uncultured Butter, 2020-2030F |
6.1.5 Malaysia Butter Market Revenues & Volume, By Others, 2020-2030F |
6.2 Malaysia Butter Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Butter Market Revenues & Volume, By Supermarkets/Hypermarkets, 2020-2030F |
6.2.3 Malaysia Butter Market Revenues & Volume, By Convenience Stores, 2020-2030F |
6.2.4 Malaysia Butter Market Revenues & Volume, By Specialty Stores, 2020-2030F |
6.2.5 Malaysia Butter Market Revenues & Volume, By Online Retail Stores, 2020-2030F |
6.2.6 Malaysia Butter Market Revenues & Volume, By Other Distribution Channels, 2020-2030F |
7 Malaysia Butter Market Import-Export Trade Statistics |
7.1 Malaysia Butter Market Export to Major Countries |
7.2 Malaysia Butter Market Imports from Major Countries |
8 Malaysia Butter Market Key Performance Indicators |
8.1 Consumer engagement with butter-related content on social media platforms |
8.2 Number of new product launches in the butter market segment |
8.3 Growth in the number of households regularly purchasing butter |
8.4 Average spending per capita on butter products |
8.5 Rate of adoption of premium and organic butter products in the market |
9 Malaysia Butter Market - Opportunity Assessment |
9.1 Malaysia Butter Market Opportunity Assessment, By Product Type, 2020 & 2030F |
9.2 Malaysia Butter Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Malaysia Butter Market - Competitive Landscape |
10.1 Malaysia Butter Market Revenue Share, By Companies, 2023 |
10.2 Malaysia Butter Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |