Market Forecast By Distribution Channel (Supermarkets & Hypermarkets, Company Owned Outlets, Convenience Stores, Online) And Competitive Landscape
Product Code: ETC8124250 | Publication Date: Sep 2024 | Updated Date: Jun 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
As per 6Wresearch, the Malaysia cold brew coffee market was valued at approximately USD 12.8 million in 2024 and is expected to grow at a compound annual growth rate (CAGR) of 6.5% from 2025 to 2031.
Report Name | Malaysia Cold Brew Coffee Market |
Forecast period | 2025-2031 |
CAGR | 6.5% |
Growing Sector | Beverages |
The Malaysia Cold Brew Coffee Market report thoroughly covers the market by Distribution Channel. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers to help stakeholders align their strategies with current and future market dynamics.
The cold brew coffee market in Malaysia is burgeoning, fueled by shifting consumer preferences and growing awareness of specialty coffee trends. The rising demand for convenient and high-quality beverages has made cold brew coffee a popular choice, particularly among the younger, urban demographic. Factors such as the hot and humid climate of Malaysia further drive the appeal of this chilled beverage. Local players and global brands are actively expanding their product offerings, introducing innovative flavors and packaging to cater to the diverse taste preferences of Malaysian consumers.
The Malaysia Cold Brew Coffee Market is anticipated to grow at a CAGR of 6.5% during the forecast period 2025-2031. The growth of the cold brew coffee market in Malaysia is fueled by several key drivers. One notable factor is the rise in coffee culture among millennials and urban professionals, who increasingly seek premium and unique coffee experiences. The convenience and portability of ready-to-drink cold brew products also appeal to busy lifestyles, making it a preferred choice for on-the-go consumers. Furthermore, the surge in health-conscious behaviors has contributed to the popularity of cold brew, as it is often marketed as a healthier and less acidic alternative to traditional hot coffee. The growing penetration of international café chains and the development of local artisanal brands add to the competitive and dynamic landscape of the industry.
Despite its promising growth, the cold brew coffee market in Malaysia faces several challenges. The high cost of production and premium pricing of cold brew products can limit their appeal among price-sensitive consumers. Additionally, market awareness is still growing, particularly in rural areas where traditional coffee preparation methods dominate. Another hurdle is the perishable nature of cold brew coffee, which requires efficient cold-chain logistics to maintain quality and freshness during distribution. Addressing these challenges will be pivotal for sustained growth in the Malaysian cold brew coffee market.
The Malaysia cold brew coffee market is witnessing several emerging trends driven by changing consumer preferences and lifestyle shifts. Health-conscious consumers are gravitating towards cold brew coffee due to its smoother taste and lower acidity compared to traditional coffee, aligning with the demand for healthier beverage options. Additionally, the rise of online food and beverage delivery platforms has made cold brew coffee more accessible, increasing its popularity among young, urban consumers.
Investing in the Malaysian cold brew coffee market presents a plethora of opportunities for both local and international stakeholders. The increasing urbanization and busy lifestyle of Malaysian consumers have created a strong demand for ready-to-drink (RTD) cold brew coffee products. Expanding into untapped regions within Malaysia offers growth potential, as awareness of cold brew coffee continues to increase. Furthermore, partnerships with e-commerce platforms and specialty cafes can help boost distribution and brand visibility.
The Malaysia cold brew coffee market is supported by a variety of key players, each contributing to the growth and evolution of the industry. Prominent brands such as Starbucks, The Coffee Bean & Tea Leaf, 7-Eleven, and local specialty coffee chains have established a strong presence, offering both ready-to-drink (RTD) options and freshly crafted cold brews.
Government regulations play a significant role in shaping the cold brew coffee market in Malaysia. Food safety standards, including labeling requirements and ingredient disclosures, must be adhered to by brands operating in the sector. Import laws for coffee beans and tariffs can influence pricing and availability, especially for international brands. Additionally, regulations around environmental sustainability are becoming increasingly critical, as businesses are encouraged to adopt eco-friendly practices such as reducing plastic waste and implementing recyclable packaging.
The future of the Malaysia cold brew coffee market appears promising, driven by evolving consumer lifestyles and a growing emphasis on convenience and quality. Millennials and Gen Z, who prioritize novel experiences and premium products, are set to fuel the demand for cold brew coffee. Innovations in flavors, functional enhancements such as added health benefits, and increased collaboration with digital platforms for marketing and distribution are anticipated to shape the market's trajectory. Furthermore, sustainable practices across the supply chain are predicted to become a benchmark for success, aligning with the global push toward environmentally-conscious consumption.
The report offers a comprehensive study of the following market segments and their leading categories
According to Ashutosh, Senior Research Analyst at 6Wresearch, Supermarkets and hypermarkets remain one of the leading distribution channels in the Malaysia cold brew coffee market. These outlets provide a wide variety of products under one roof, offering convenience and accessibility to consumers. Their ability to stock numerous brands and sizes of cold brew coffee, along with frequent promotions and discounts, attracts a significant portion of the customer base.
The Market report covers a detailed analysis of the following market segments
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Cold Brew Coffee Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Cold Brew Coffee Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Cold Brew Coffee Market - Industry Life Cycle |
3.4 Malaysia Cold Brew Coffee Market - Porter's Five Forces |
3.5 Malaysia Cold Brew Coffee Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Malaysia Cold Brew Coffee Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Malaysia Cold Brew Coffee Market Trends |
6 Malaysia Cold Brew Coffee Market, By Types |
6.1 Malaysia Cold Brew Coffee Market, By Distribution Channel |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Cold Brew Coffee Market Revenues & Volume, By Distribution Channel, 2021- 2031F |
6.1.3 Malaysia Cold Brew Coffee Market Revenues & Volume, By Supermarkets & Hypermarkets, 2021- 2031F |
6.1.4 Malaysia Cold Brew Coffee Market Revenues & Volume, By Company Owned Outlets, 2021- 2031F |
6.1.5 Malaysia Cold Brew Coffee Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.1.6 Malaysia Cold Brew Coffee Market Revenues & Volume, By Online, 2021- 2031F |
7 Malaysia Cold Brew Coffee Market Import-Export Trade Statistics |
7.1 Malaysia Cold Brew Coffee Market Export to Major Countries |
7.2 Malaysia Cold Brew Coffee Market Imports from Major Countries |
8 Malaysia Cold Brew Coffee Market Key Performance Indicators |
9 Malaysia Cold Brew Coffee Market - Opportunity Assessment |
9.1 Malaysia Cold Brew Coffee Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Malaysia Cold Brew Coffee Market - Competitive Landscape |
10.1 Malaysia Cold Brew Coffee Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Cold Brew Coffee Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |