Product Code: ETC4428867 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The event management software market in Malaysia has witnessed substantial growth in recent years. This can be attributed to the increasing demand for efficient event planning and management solutions across various industries. Businesses are recognizing the importance of streamlined event coordination for brand building and customer engagement. The market is characterized by a diverse range of software solutions tailored to cater to different scales and types of events. These solutions often encompass features such as attendee registration, ticketing, agenda management, and post-event analytics. With the rising trend of virtual and hybrid events, there is a growing need for software that seamlessly integrates digital components. This has prompted vendors to innovate and offer solutions that incorporate virtual event capabilities.
The Malaysia Event Management Software Market is experiencing significant growth driven by various factors. The event industry in Malaysia is expanding, and businesses are recognizing the need for efficient software solutions to streamline event planning and management. The demand for automation, data analytics, and real-time collaboration tools is pushing organizations to invest in event management software. Additionally, the impact of the COVID-19 pandemic has accelerated the shift towards virtual and hybrid events, increasing the demand for software that can facilitate these formats. The need for enhanced attendee engagement and personalized experiences is also boosting the adoption of event management software in Malaysia. As events continue to be a critical aspect of business and social activities, the market for event management software is expected to thrive.
The event management software market in Malaysia grapples with challenges related to changing event dynamics and the need for adaptability. Events can vary widely in scale, type, and requirements, which makes it challenging for software solutions to meet all demands. Additionally, ensuring that the software can handle last-minute changes and disruptions, such as those caused by unforeseen circumstances, is crucial for event organizers.
The event management software market in Malaysia has been evolving to cater to the growing demand for virtual and hybrid events. The COVID-19 pandemic forced the events industry to adapt, leading to a surge in virtual event platforms and associated software solutions. As businesses continue to explore innovative event formats, the market for event management software is expected to remain dynamic.
The event management software market in Malaysia is a dynamic space, responding to the increasing demand for efficient and streamlined event planning solutions. Leading Players in this sector offer a range of comprehensive tools and platforms tailored to meet the diverse needs of event organizers. Global companies such as Cvent and Eventbrite have established a strong presence in Malaysia, leveraging their extensive experience in the international market. Locally, companies like Exabytes and Evenesis are gaining traction by providing specialized event management software that caters to the unique demands of the Malaysia market. Together, these players contribute significantly to the growth and innovation within the event management software market in Malaysia.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Event Management Software Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Event Management Software Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Event Management Software Market - Industry Life Cycle |
3.4 Malaysia Event Management Software Market - Porter's Five Forces |
3.5 Malaysia Event Management Software Market Revenues & Volume Share, By Component , 2021 & 2031F |
3.6 Malaysia Event Management Software Market Revenues & Volume Share, By Deployment Mode, 2021 & 2031F |
3.7 Malaysia Event Management Software Market Revenues & Volume Share, By Organization Size, 2021 & 2031F |
3.8 Malaysia Event Management Software Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Malaysia Event Management Software Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for automation and efficiency in event planning processes |
4.2.2 Growing adoption of digital technologies and online event management platforms |
4.2.3 Rise in the number of corporate events and conferences in Malaysia |
4.3 Market Restraints |
4.3.1 High initial costs associated with implementing event management software |
4.3.2 Concerns over data security and privacy issues |
4.3.3 Lack of awareness and understanding of the benefits of event management software among smaller businesses in Malaysia |
5 Malaysia Event Management Software Market Trends |
6 Malaysia Event Management Software Market, By Types |
6.1 Malaysia Event Management Software Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Event Management Software Market Revenues & Volume, By Component , 2021-2031F |
6.1.3 Malaysia Event Management Software Market Revenues & Volume, By Software, 2021-2031F |
6.1.4 Malaysia Event Management Software Market Revenues & Volume, By Services, 2021-2031F |
6.1.5 Malaysia Event Management Software Market Revenues & Volume, By Content Management, 2021-2031F |
6.2 Malaysia Event Management Software Market, By Deployment Mode |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Event Management Software Market Revenues & Volume, By Cloud, 2021-2031F |
6.2.3 Malaysia Event Management Software Market Revenues & Volume, By On-premises, 2021-2031F |
6.3 Malaysia Event Management Software Market, By Organization Size |
6.3.1 Overview and Analysis |
6.3.2 Malaysia Event Management Software Market Revenues & Volume, By Small and Medium-sized Enterprises, 2021-2031F |
6.3.3 Malaysia Event Management Software Market Revenues & Volume, By Large Enterprises, 2021-2031F |
6.4 Malaysia Event Management Software Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Malaysia Event Management Software Market Revenues & Volume, By Event Organizers and Planners, 2021-2031F |
6.4.3 Malaysia Event Management Software Market Revenues & Volume, By Corporate, 2021-2031F |
6.4.4 Malaysia Event Management Software Market Revenues & Volume, By Government, 2021-2031F |
6.4.5 Malaysia Event Management Software Market Revenues & Volume, By Education, 2021-2031F |
6.4.6 Malaysia Event Management Software Market Revenues & Volume, By Other End Users, 2021-2031F |
7 Malaysia Event Management Software Market Import-Export Trade Statistics |
7.1 Malaysia Event Management Software Market Export to Major Countries |
7.2 Malaysia Event Management Software Market Imports from Major Countries |
8 Malaysia Event Management Software Market Key Performance Indicators |
8.1 Average time saved per event through the use of event management software |
8.2 Increase in the number of users/customers adopting event management software |
8.3 Percentage growth in the number of events managed using event management software |
9 Malaysia Event Management Software Market - Opportunity Assessment |
9.1 Malaysia Event Management Software Market Opportunity Assessment, By Component , 2021 & 2031F |
9.2 Malaysia Event Management Software Market Opportunity Assessment, By Deployment Mode, 2021 & 2031F |
9.3 Malaysia Event Management Software Market Opportunity Assessment, By Organization Size, 2021 & 2031F |
9.4 Malaysia Event Management Software Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Malaysia Event Management Software Market - Competitive Landscape |
10.1 Malaysia Event Management Software Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Event Management Software Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |